New China Telecom and New China Netcom officially launched on May 16, China's telecom industry "5 +1" pattern of shape, it also announced that China's telecommunications industry has entered a new era. Relying on the basis of the value-added business operations will also enter a new stage of development. Can not be ignored is that in the domestic telecommunications industry is the rise of a new operating mode: "virtual operation." "Virtual operator" of the boom, will bring value-added services to a new level.
Run information in Guangdong launched a "zero cell phone" (a send cell phone business), the industry has been aroused in no small vibration. Unicom profit information is not, nor is telecommunications, more than CRC, but the information does Run launched the "zero cell phone," there is no free lunch, which is rely on to get in return? News Although there is no profit as China Telecom, China Unicom, as a huge investment in equipment, but it is also a "carrier" is a "virtual operator."
"Virtual operator" does not know many people are home in Motion banner of "edge ball" in the "virtual operator", the whipped up a whirlwind, we had to in the telecommunications division of attention to the other telecommunications a related field. With the maturing of virtual operations, in describing the time pattern of China's telecommunications industry, in turn over a new force.
The so-called virtual operator, is the basis for those who do not operate a telecommunications network or telecommunications value-added services company. Virtual operators to China Telecom, China Mobile, China Unicom, China Netcom, and other basic telecom operator's network facilities or products, the refining business, personal, business agent or distributor by means of telecommunications to provide users with a variety of value-added services .
The emergence of virtual operators is not accidental, is the social division of labor, the market actually be required Competition and interaction of users emerged. On the basis of China's telecommunications network operators, if there are extra resources are not used, or do not have enough energy to conduct all business, or if some resources out of business segments, with the cooperation of virtual operators in the relationship between development, packaging and sale to end users, the result will be "win-win." The increasingly fierce market competition, forcing service providers to be professional, understand the market, improve the management level, the needs of individual users to the development of telecommunication service providers required to provide personalized services. Therefore, together with the user, is "win." Industry value chain, thus a complete and healthy development. Cooperation between them will be profitable to both sides, and give users a richer and more personalized service.
Internal virtual operator profiles
Although there is no basis for the virtual operator operators that powerful, but can use the "giant" to describe, though in the country, the virtual operator, or a novel.
From domestic operations in the virtual view of the large enterprises, are not there from the beginning of a full-time engaged in a virtual operation. From this point of view, we can also see that these "giants" who are in transition from halfway. This is a virtual operator for China now is not clear about the relevant policies. Pattern from the current point of view, the main is the main domestic carriers are profit virtual information, TOM, Hung Luen September 5, Lenovo, Zhongguancun science and technology, several limited companies, the basic form of competing internal virtual operator market pattern. Composition from the business, these virtual operations "hero" who did not push the white-hot market, but some business in there Jing Zheng. Can also say that the virtual operator is still in their own way, but in terms of virtual operators are at the initial stage of exploration.
Motion can be said is the virtual operator Pathfinder. In the early nineties, CM main business or paging, at the same time, China Motion at the earliest to apply Internet technology to try to combine with the paging business, launched an e-mail pager, web paging, information on demand and a series of new business services, effective to expand the market space. With the decline of Hong Kong's paging market, China Motion is facing a very tough life and the environment, the only way to diversify into Motion. Motion began to enter the mainland market-related business development. For example, from the virtue of "place" and Guangdong Mobile to cooperate, some of its mobile phone business. CM set up a call center, worked in Shanghai, Beijing, Guangzhou and Shenzhen into the call center, customers in the telecommunications, finance and tourism. Motion also rely on brand, in South China, East China set up communications equipment and hundreds of sales and service chain, formed a considerable scale distribution and delivery system of services. The rise of the Internet when the CM the momentum into the Internet services. Motion co-operation with Guangdong Mobile more in-depth, stand in behalf of the wiki, contracted call center and sales commissions on the NIC to start a more in-depth cooperation. Moreover, CM also provides cluster communication, microwave communication and network communication services. Late 1996 to early 1997, including Guangdong, China Motion 7 companies, including Guangdong Mobile to inject 2.3 billion to buy 25 million customers in mobile terminal equipment, the operation period of 7 years. Which Motion for Guangdong Mobile sold 100,000 mobile phone numbers, sales at the same time, but also Huafei fee. Motion to establish its own billing system platform, although such cooperation is a result of overseas listing of China Mobile stopped, but now that the 10 million numbers have become the CM, the largest mobile virtual operators in the capital.
Hung Luen September 5, is the virtual force to be reckoned one of the operators. Compared with the CM, its development path is much simpler. The virtual operator business, first in telecommunications media, multimedia, and second, telecom application platforms, such as through mobile phone short message identifying the authenticity of the mobile digital security products business; addition is the re-sale of basic telecommunications services and agents, and including the Call volume of wholesale hair, IP services, bandwidth wholesale resale services.
Comparison of CM, Hung Luen September 5, TOM, Lenovo, Zhongguancun science and technology, virtual business operators, have not formed much of the scale, except in telecommunications and value-added business, there are not new to the action outside, and no substantive of innovation. However, after all, the virtual operating within the field of telecommunications as a possible revenue model, in foreign countries, has been a success. The following is the operator of a successful virtual experience abroad.
Success stories abroad
UK Virgin Mobile (Virgin Mobile) is the world's most successful global mobile virtual network operators the most successful example of the operation.
April 2001, Virgin Mobile is the UK Mobile Choice magazine as "the best network operator in 2000", and Virgin Mobile does not own any mobile communications infrastructure. Virgin Mobile uses the One 2 One's network. From this, the consumer is important that they feel the service, rather than the service behind the networks and technologies used.
Virgin Mobile was successful, not only thanks to Virgin Mobile and One 2 One close co-operation between and, more importantly, is the Virgin Mobile pay attention to integration of resources and service innovation. "This is not just a mobile phone", this sentence is the Virgin's service concept. Once a Virgin mobile phone users, you can by phone, enjoy shopping, travel, booking and room reservation and other services. Virgin mobile phones in the book "Viking Sun" and "Virgin Holidays" provides travel services can get 10% discount, through mobile phones also can be purchased and leased Virgin Records store video and DVD. Virgin appears in the phone is no longer just a communication tool, but Virgin integration of services and binding the user's tool. Its core competence is the ongoing analysis of customer needs, to service innovation. In the United States and SprintPCS Virgin cooperation, cooperation with Singapore Telecom in Singapore in the global field of copy their model of success.
Virtual operator may be an entry point for foreign investors
Value-added telecom services after China's accession to the WTO the first open field. From the date of accession, foreign that can be in Beijing, Shanghai, Guangzhou unrestricted establishment of joint ventures. 4 years later, the value-added services will be fully liberalized foreign investment. It is learned that waiting to enter the Chinese telecom market may be no less than 100 billion U.S. dollars of foreign capital.
Can be expected that if such as Viking virtual operator to enter China, even in the same price, the services it provides than China Mobile, China Unicom basis of such operators richer so they have to attract more force.
The opposite view holds that, in the current Mobile and China Unicom duopoly market structure, rushed into the field of mobile value-added services, virtual operators, may outweigh the benefits. First launched in China Ying Haiwei year ISP business, the trend could put the market first, but later also opened China Telecom ISP operations, Ying Haiwei rapid decline followed.
Virtual operator for telecommunications in a competitive market development. When new operators need to challenge old monopolies, the help of the power of virtual operators often can get a multiplier effect. Unicom's CDMA is such a network - to 7 million users this year to achieve the sales target, for the difficulty in Unicom. If there is to offer unique services and superior sales force of virtual operators there, I believe that China Unicom will be happy to cooperate with it. This virtual operator, it may be foreign, may be present several virtual operators. Some foreign investors are more likely. After all, the value-added business experience, in the company's working capital, in the technical quality of personnel, foreign carriers with large virtual edge.
Virtual Operator: bright prospects in front of
In China, the virtual operator can be developed. Government's attitude is essential. If you can not solve the interoperability issues and open telecommunications resale business. Well, I fully competitive telecommunications industry structure will not form. Solve a problem before, the basis of small operators it is possible to start with a large playing field operators - are likely to derive the needs of virtual operators. The latter is a real problem, if it continues to resell telecommunications services as basic telecommunications services, then, will not be able to carry out the virtual operators. For example, with a virtual operator, Virgin UK Virgin brand can provide the phone number; CM and Hung Luen on September 5 in China are completely powerless. Not have their own brand of number resources, there can be no innovation-related services to carry out, there are no virtual operation.
Sources said the Ministry of Information Industry has called the existing virtual operators meeting may give the virtual operator license. What is intriguing is the virtual network operators are not directly occupied and frequency resources can open to allow free competition in the market. Simply not necessary to issue licenses. In addition, the virtual operators to hear another good news is that Minister of Information Industry Wu announced value-added telecom services market pricing can be implemented.
For the virtual operator, Hong Kong is more liberal attitude than on the mainland. Hong Kong SAR has provided resources based operators must come up with 30% of operations by the virtual operator. Such competition in the law enforcement approach, it is worth drawing the mainland authorities.
Marks the emergence of virtual operators within the field of telecom operators to deepen the division of labor. Virtual operators can focus on service users, based operators are focused on network construction and maintenance. Benefit while improving network quality and service quality. Meanwhile, competition among virtual operators, consumers can get the same price more and better services. Also help expand the user base - the basis of operators and virtual operators are able to earn more money. In such a picture of deepening division of the telecommunications industry, everyone can get more benefits.
We look forward to China's telecom industry has a bright future, therefore, we look forward to the virtual operators to start one day smooth operation.