Recently, the Ministry of Culture, Ministry of Commerce jointly issued the "online game virtual currency trading on the management of" notice, clearly pointed out that while the same company can not operate the issuance and trading of virtual currency, virtual currency to purchase not paid in kind, and to crack down on virtual money engaged in gambling and other criminal acts. Introduction of new regulations, the parties to immediately respond to a number of companies expressed support for online games, online games manufacturers have made it clear that more games will be adjusted, but some experts said that most of the existing online games have hit a new regulatory the red line, so the ban effect remains to be seen.
Survey, in 2008 China's online game players has reached more than 5000 people. Every day for the 4-5 hours of production and exchange. In some sites, these games can be realistic currency exchange or currency equivalent in proportion to the exchange, the player can access the virtual currency, cash in the real world. According to China Internet Network Information Center, said the virtual currency transactions in 2008 amounted to approximately 10 billion to 13 billion yuan.
But in the future such transactions will be strictly limited. According to the Ministry of Commerce and the Ministry of Culture jointly issued last week, the new rules, the virtual currency exchange issue is limited to the virtual enterprise to provide goods and services.
Meanwhile, new regulations also prohibit gambling with virtual money-related behavior, insiders say it will greatly affect the network games. According to media reports, 90% of China's online games are included to allow users to "open box" feature, allows users to randomly access the virtual currency.
It is learned that the game giant's "journey" is the first response to Liang Buwei new rules of the game. The announcement that will be closed on July 6 to open the box functionality. According to "Beijing Daily" reported that the current top five online games are the manufacturers that study, does not preclude cancellation in the short term, "open box" form of gameplay.
Online game virtual currency trading new regulations will set off a wave rectification online games.
But there are also people in the industry expressed concern about the effect of the ban, "open the box and other games may be suspended, but the gaming companies are likely to take other more subtle form."
Concern mainly for "gambling color" game ban is feasible. An industry of anonymity, said: "In order to avoid the new rules, you can open the box without spending money, but to get the box, the game can set a variety of charges props. The future will be a lot of this edge ball, regulatory costs will be extraordinarily high. "
According to "Beijing Daily" reported that, according to the different games, for "open box" and other similar projects in the rectification, will make online games business losses of 5% -7% of their income. The future, online games industry will most likely means this part of the promotion was spun off from the game, perhaps with a new line promotional codes alternative. However, to find acceptance by the players prior to marketing, this part of the revenue will fluctuate.
Online games industry is still in rapid development period, some analysts said that in 2009 China is expected to overtake the U.S. as the world's No. 1 gaming power. Faced with such a vast market and "money scene", online game companies are willing to give up that 5% -7% of their income? Therefore, new regulations for the implementation of virtual currency can achieve the desired effect remains to be seen.