Vertical search and general search in the country has been described as incompatible outside competition, but the industry Baoliao, vertical search is currently rely on general search to obtain a lot of traffic, to get rid of the current difficulties in the business. But other experts said interception from universal search into the consumer can really profit is the key.
Quietly changing the profit model
Recently, there have been so far the domestic vertical search and general search of cooperation between the largest. Leading U.S. comparison shopping search smarter.com comparison shopping operations in China, Search - smart, spent nearly 500,000 yuan a month, bought more than 100,000 Sogou search keywords, specifically from there to attract more general search Network consumer.
It is understood this point, called smart comparison shopping search is the very small number of vertical search has been one of profit. As in the U.S. market has a mature market experience, from entering China, the clever point has been using general search in the online world expansion. Be smart China Business Leader Eric Zhang said in an interview after a clever point Sogou search on monthly expenditure on the promotion of 26 million per, recruited nearly 50 000 of the most popular online shopping hot search keywords, covers the FMCG, IT digital, car and many other product categories. To cope with business expansion today, decided to double the amount put in key words, is expected to reach 10 million.
Vertical search period of adjustment
CCID Consulting analyst pointed out that the search market in a more broken down under the user's needs. The recent emergence of many new vertical applications, such as pushing the recent Google search for life in China, try to provide a full range of life for the users search experience. Baidu C2C trading platform recently launched a large scale, "a ah," illustrates the booming e-commerce market to stimulate the formation of the search industry. And contrast the United States, South Korea comparison shopping search engine in full swing, the Chinese search engine, online shopping market, how to slice, may be the main topics of recent.
But industry experts said, and 2006 scenes in the country's popular, sought after by the warm wind investment level compared to the overall development of vertical search is now really better than the original estimate. But no doubt, vertical search is still growing, but the fate of the different. When some are still struggling to find profitable revenue model is zero, or even close down, some vertical search have already started a low-key profitable and continue conquering a city.
According to report, China has a lot of vertical search site, Internet users can not all remember, or will often use general search. So universal search becomes an integrated entry. Buy universal search vertical search keywords, like users of the Internet than is the monopoly of the entrance, blocking target consumers. It is reported that this smart point in the domestic market is highly effective. According to Alexa data, smart point traffic present in similar sites have been ranked first. And the flow analysis, in which search dogs from the search engines to attract a high proportion of traffic.
Exact search marketing needs to intercept
Since most online shoppers are the intercept comes from universal search, "These consumers will ultimately consumption," "can be transformed into profit," triggered a series of concerns. In this regard, the responsible person smart point told reporters: "General importance of the quality search traffic. We not only need to have intentions to buy it can bring a lot of consumers need them translated into effective business profits." It is understood that Sogou search are generally more "mature" search engines, users are mostly people who have paid jobs. Compared with other search engines, the level of monthly income of its customers, as well as the proportion of high-income users group has a distinct advantage. From a commercial standpoint, the quality of its search traffic now outstanding, comprehensive indicators show the input and output is significant.
Common value of vertical search also specialized marketing services search. Search Marketing's operating procedure is complex, especially in large-scale operation, with high technical content. From the pre-market positioning, keyword selection, combined delivery, to post real-time monitoring to constantly change and require a lot of professional knowledge, skills and experience. Mature Nenggen enterprise search marketing service providers and create more positive interaction result in a higher return on investment. The service company known for general search, with professional service system. Mechanism of its good service, professional search marketing consultant from professional advice, and to increase customer conversion rate of diversification of value-added services will help to further improve the flow of profitability.
Glossary: Vertical search is a certain industry, professional search engine, is the search engine segment and the extension is a web library of information for a particular type of specialized integrated, directional sub-fields extracted data processing needs then returned to the user in some form.