"Search Engine Strategies 2006" Conference March 17 to 18 held in Nanjing, this is the first time host an international conference in this regard.
In China, the "search" the most visible when the word was in 2005, a NASDAQ listed Baidu to the United States, Google's localization in China, there is a kind of mold, and Ma to Yahoo reluctantly marrying, and searching transformed the Internet has become the hottest thing.
Google China's banners pointing to where?
Looking at the world the Internet, Google is the biggest search engine service providers, 80% of people use Google's search engine product, many countries in Europe and America over Jiucheng Google's market share. So Google the past two years has been Internet users and businesses that are searching for benchmarking, Google's R & D and sales direction to expand a search, the street lamps. But in China, Google had just started, many people do not know where Google China senki point.
"China is now Internet users, and the rest of the world countries is not much difference between the users. Is a little different is that China's Internet users are relatively small, probably in Asia, 30% of users 20 years of age in China, for This consumer base will is of great concern, and that this is going to Google the development direction, and are the demands. "Google Greater China president of sales and business development Shao Ning Zhou SES in 2006, said the General Assembly on: Google in China's strategy and aspects abide by the company culture of innovation, how innovation can be used to bring maximum benefits to users; on the other hand, Google is put the customer first, and on the development of the industry, on the whole development of the Internet, Google hopes innovative capabilities and partners to create a good platform.
Because Google and Baidu's strong position in the search field, many Internet entrepreneurs backward search is not optimistic. In fact, China's Internet market, as well as search engine market are continuously developing, there are many opportunities to whoever who is back for more opportunities.
"China about 100 million Internet users, 25 million small and medium business users, but we see such a situation: the use of the Internet is not very average, and some have no Internet access. That there are lots of opportunities Operating profit in the business development and indeed there is a lot of space, Google could make the Internet more widely available, all kinds of people without access to Internet services can get help and services to the Internet, this is a very important opportunity. I think these are the development of better ways, consumers have more choices, search the market will be bigger. "Johnny Chou to the future survival of the search engine seems quite optimistic.
So, Google will be in China on how the cards? Users coming from Google's new technology, new products, facilities and experience what experience?
Google CMD Wang Huainan region live in the SES Conference, said: "When the Internet into the future, Google is willing to continuously develop new products and new product 100, 20 or 30 certainly fail, may be only five will be successful, we will slow the middle of things a little slow to improve. I do think that the greater the sooner the better search engines. "Google product manager in China said the site map will be very important search engine optimization, and in real-time communications, Google's Gtalk is also likely to launch the Chinese version .
E-commerce search engine will "work"
"I do not know why asked me to, I am not engaged in technology, in fact, did not understand the technology, search engine I do not know. The world's people are telling the search engines will change human society, I think the Internet will change the human social, search engine will not change human society. "Alibaba acquired Yahoo China last year, after briefly in public places seems to play the media search for the" new forces "role," language startle "style also reshaping Yahoo China played a positive role in the brand.
SES Nanjing in 2006, the General Assembly, both the search field "Red", is e-commerce "predators" of Ma Yuncheng everyone focus, the search engine through Google, Baidu's baptism is also a new change, many people want to hear the views of Ma.
Sure enough, Ma Chou took the microphone straight to the point: "Today I want to discuss our search must be a major reform, I think that the game of search are engineers around the world, many people do not like me skilled. My job is to non-technical one quite like them to do business online, Yahoo China is necessary to understand technology do not know one will ever be able to use Web search engines. "
For Ma's "trespass", Google's Wang Huainan responded: "If someone said we are engineers, park, and I think this is a well-deserved laurels." More people have questioned whether the strength of Ma and Google, Baidu vs. hands. Ma in the area of electronic commerce has Alibaba, Taobao, Alipay and other products account for most of country, but in the search field, Yahoo China too light weight, Yahoo chief Jerry Yang of the whereabouts of billions of dollars are also suspicious.
Ma by SES Conference rumor, said: "rumors out our 10 million in cash not in place, in fact, no less Yahoo cent, but this money very quickly, I have already spent 750 million U.S. dollars by the." Ma said spend the 750 million U.S. dollars including the purchase of a stake in Softbank, Masayoshi Son investment Taobao, Alibaba acquired shares held by early investors, and to honor some of the options held by employees. "We are melting in 2004 has 85 million U.S. dollars, Alibaba has been profitable, the three companies will enable us to make money. We had the money, plus several billion yuan in cash, I do not know what to do."
East through China's Internet, the current domestic grass-roots Web sites to get dozens of millions of dollars of foreign venture capital, he went back hides "several billion" cash obscurity is true irrelevant. Either do a search or e-commerce entrepreneurs, the real concern is what Ma will give them.
"Yahoo China have on China's Internet users and e-commerce really useful without the help of search engines, our e-commerce on the far from perfect. I think the overall environment in the e-commerce to do something, in the upstream and downstream to do something. In the technology area will be a lot of input, Alibaba now mainly a platform in the fields we found that many websites have done well, we hope to form an alliance with them a number of professional website development, we are most willing to invest money is in personnel and technology. "Ma said its hope in the next five years, the Chinese agent market 10 billion yuan of market value, hoping to various search engines and e-commerce agent 10 billion yuan in revenue. As for the C2C market, "If in 2009, Taobao able to create 100 million jobs, this will be the success of Taobao, Taobao, if able to survive the whole of China SMEs development and growth of the environment, I think Alibaba will become a truly great enterprise. "
Gradual occupation of the vertical search market segments
Search the fame of the Road, held a mainly information on the face of massive accumulation of the Internet, people are unable to adapt to the Internet's fast-paced life, so the emergence of search engines has brought revolutionary changes. As Internet users rely on search engines is becoming more, but less and less satisfaction. Although today's search engines seem to have very powerful, but when we check a precise information, or there will be a lot of time wasted in the search on a keyword to search out the results of thousands of pages, but you then able to read a few pages?
Search engine optimization company is continually sorting algorithm results in a broad array of Internet information, this 23 search results Internet users really need? New problems have emerged, apparently thinking along the traditional way, and never lets users search for satisfaction.
"Expected results with a single to please everyone is not capable of that solution is to use Web2.0 idea to transform the traditional search. For example, users click through an interactive statistical ranking optimization results, but also such as to achieve personalized results , the output of the different needs of different users of search results. "Qi Hu Xiang-Dong Qi, president of search at the SES conference put forward their own innovative ideas.
But the second question after another, everyone has their own interest, concern and attention has its own things, how to balance? Vertical search came into being, and gradually erode and expose the trend of the market segment occupied.
"Google in the United States is a great company, but in China can not cover everything, to the advantage of full web search migrated to segment the market, it formed a pattern of vertical search flourishing. Forum search, job search, shopping search, are all present Search more successful development model. "participants search for a Shanghai company to reporters on behalf of a brief description of the evolution and current status of vertical search.
In the past, traditional search engines play a key role in the indicators is the site level, the number of links pages and key words of relevance. But to BBS forum search, for example, need to add more users involved to determine the priority of messages, for example, analysis of post titles, words, return the number of posting time, it is essential, whether the top and the content key words, etc., are brought to participate Rank calculation. To do even more in-depth content mining consolidation, rising to the level of knowledge management to do search engine. Xiang-Dong Qi sub-forum in the General Assembly stressed that: "After continuous grinding is possible to adapt the formation of a real Web2.0 search engine."
Internet users generally concerned about Web2.0 site business model, career search rookie "level set of Friends," founder Zheng Zefeng analysis: "search engine user behavior is a kind of 'access', the site lies in the value of advertising media; Web2.0 users behavior is a kind of 'production', the site value is service platform. "Therefore, individual users on the Internet resources in a simple" production "and not achieve positive business cycle, only the individual users to" production "of earnings when, Web2. 0 commercial value can be fully manifested. In other words, Web2.0 exploration of the core business model is to think about how to benefit customers, users receive the benefits of the site's business model naturally corollary.
Clearly, the search engine companies are gradually increasing the application of Web2.0 in an attempt to get rid of the income of a single model, because both can be good for integration and create new business models. Setting its sights on market demand in some industries, forming a vertical search engine-based web2.0 application site.
Wireless search may lead the trend of the future of search
With the continued refinement of vertical search, all fields may appear a new search, 110 million Internet users in China, the occasion of stability, part of the Internet search engine entrepreneurs to expand to 400 million mobile phone users living space. Shanghai iResearch iResearch on the wireless search market and related industry research, is expected to wireless search users in China in 2006 size of about 34 million, an increase of 230% over 2005; wireless search technology, operator revenue will reach 196 million, more than growth of 654 percent in 2005.
The next 5 to 10 years of search market, Google Chou also more optimistic about the wireless search. He said in an interview: "Professional search will be more and more, the content more and more specialization trend more obvious. But a wireless search of the future can not be ignored, in future each person will be inseparable from the wireless search Du, mobile Internet search anytime, anywhere. "
Although the wireless search in China is still at the elementary stage, but the domestic Internet search engines have started and operators, handset manufacturers, etc. to cooperate, including four specific search: resource search telecom operators, the Internet transformed the external network search, Yellow Pages Map Local food stocks, as well as WAP search free.
Before the General Assembly at SES, Google has announced that Motorola, Sony Ericsson to launch wireless search engine services; Baidu will join Nokia launched a mobile search service in China. Baidu strategy development and cooperation, according to the Ministry of Dong-Chen Zhang said, holding the Nokia N70, N90 and other S60 platform based mobile phone users as long as Baidu search for Nokia free download software to your phone, you can search for anytime, anywhere wireless.
"First, the wireless search does not belong to vertical search, the contrary is an extension of Internet search. However, due to small cell phone screen, search the content is more, so the information displayed to an orderly combination of algorithm development and optimization especially important." Internal Another wireless search company president Zhu Bo Cgogo received after the press interview.
As the carriers have time to set foot in search engines, and search vendors is Mobile, China Unicom preferred shortcut; handset makers the main push of the "one key access" feature in the future mobile search will also be the natural soil; and "WAP will need the free search downstream orderly development. "
The most critical business model, but the search industry now say different. First, the wireless search engine companies for end-user personalized search service can properly charge a fixed fee, but users should be classified, can take different types of service for different types of users of way for paying customers to provide personalized and optimized service. Second, your business can provide mobile value-added services platform for the search service, users select and customize the mobile search service value-added services, mobile operators can customize the service fees collected by the search companies, telecommunications operators and SP, CP be divided. Internet search profit model of the wireless search firms can also provide PPC and advertising as a way of advertising costs charged to advertisers mature program.
Not to mention that tomorrow what Internet companies dominate the dead, at least for now several contending situation has put the Internet search advanced to the "Warring States Period." Ma borrow a phrase, the Internet can stick to five or six years of the company, deserve our respect, because this industry is not so fun.
Noun
SES Conference (full name of the Search Engine Strategies Conference & Expo, the Search Engine Strategies Conference) by Incisive Media in international conferences held around the world. Conference Search Engine Marketing and search engine optimization as the theme, each able to attract a large number of well-known Internet companies, search engine service providers, agents and businesses to participate. Topics discussed at each meeting have become leading Internet and search engine technology and application development, an important theoretical basis and practical guidance, has become the industry's most recognized authority meeting.
Vertical search (Vertical Search) is a professional against a search engine, search engine breakdown and extension is a web library of information for a certain specific integration needs of targeted sub-field data extracted processing, then returned to the user in some form.
Vertical search engines and general web search engine the biggest difference is the information structured web information extraction, which is to extract pages of unstructured data and structured information into specific data, and then the data stored in the database, and then further processing, such as to weight, classification, the final word, index, and then to search for ways to meet the needs of users.
Wireless Search (Mobile Search) is based on the general search technology for mobile networks, users can SMS, WAP, IVR and other access methods to search, access WAP and Internet content, mobile value-added services and local information such as user needs information and services. Search the terminal is the mobile phone or PDA, users can customize search results to select and directly related to mobile value-added services.
Highlights
Ma: In debt collection in the "arrest"
Ma said that the story is true, such as older, may also be made into a Hollywood movie.
"I am for the Chinese Government to the United States to be indebted. A foreigner in China, an investment that builds roads, many migrant workers did not receive wages for one year, the local government said that my English is better, good at communicating with foreigners, they sent me to the United States to investigate the matter. But then I was a foreigner under house arrest, and I fled to Seattle from Los Angeles, where I first encountered the Internet. a person who is completely unfamiliar with computers, then I felt the Internet could affect the world, but I did not think so fast. "Ma said.
1995 most popular words are: Bill Gates says Internet will change people's lives. In fact, this sentence is Ma said: "If I said to Ma said, who care about you! So I said to Bill Gates said, he was then still very much opposed to the Internet, so I may call it innovation . "
Ma said: "We are in the Yangtze alligator, competitors are sharks in the sea, the Yangtze River in World War I could not lose. Shopping is not a battlefield, a battlefield I live only you can die, but in the market can be a pleasure thing. you do things tired after playing, you can go play with other people, you play every day, someone is bound to lose. you only have to fight smiling, will play out the taste, sensitivity and innovation will play. "
Ma believes that today's global e-commerce competition, or the worldwide struggle between the search engine in China is just beginning, the game has just begun. So the next three to five years Alibaba is the purpose of entering this market to change the rules of the game, always in accordance with the rules of Google and Baidu to play go, it is not fun.