Not long ago, the French high-profile launch, called Quaero (Latin, meaning "I search") search engine program, is widely considered the United States opened a Google (Google) directly confront the "cultural defense of war." In fact, in recent years, the search engine continues to heat up, the relevant "cultural invasion" of the debate over how to launch this platform in the network of national protection of traditional culture is an increasingly unavoidable topic.
Google announced the end of 2004, joint U.S. and British Library collections in major libraries to scan the Internet into the world's largest online library, which inspired many intellectuals in Europe worry that this approach is not only an alternative to the old a model of the new communication mode, with the added new values, we must have checks and balances. Thus, in France, Germany and other European heads of state have called, Quaero is a grand plan launched to protect the long history and splendid culture of Europe, to avoid dissemination of the traditional culture to become mute.
Almost the same time, Saudi Arabia also announced the joint development of Arabic and German online search engine SAWAFI, to stimulate the development of Arabic web pages, against Google, MSN and other industry giants. Experts believe that the background is, "The current number of pages in Arabic only 0.2% of the total number of all pages, but there are about 65% of Arab Internet users do not understand English, can not read the accounts of more than 70% of the total number of pages of English content" .
Looking at China, Baidu will have positioned themselves very early on, "the Chinese know better", in order to fight against international giants. Since early this year, Baidu launched the "Qin played down to the Qing dynasties of Chinese culture and cultural books search service", "open service Chinese encyclopedia," and so strengthened the brand through to win the market by the cultural strategy.
In fact, the basic functions of search engines is to give the users of the tremendous amount of data on the network search, it seems that in itself is not a specific feature of cultural transmission. But in fact, the emergence of search engines, on the one hand to help users easily find the information they need, greatly reducing the threshold of using the network; the other hand, the information network to help with the search engine can deliver more targeted to users to enhance their own value network information.
The search engine itself, but also paid search's profitable types of stimulation, showing a growth spurt. MSN executives have said that at present the U.S. paid search market has reached 60 billion dollars in size, but also increase rate of 70%, looking around the high-tech industries, there is no more promising than the search.
Therefore, the search engine and Web content from Internet users increase in number two on the national development of the Internet has a geometric effect of stimulating role. But essentially, the network itself is a platform for information dissemination, culture, natural battlefield, cultural confrontation of the mean in this context become increasingly strong.
In fact, the virtual world, the network of cross-border mode of transmission and the ubiquitous penetration effects, such as the English had already caused big invasion, resulting in damage to other similar language and cultural aspects of the purity of the discussion; the real world, McDonald's, Coca-Cola has been the global spread of American culture as a sign.
"Book of the main operation and training," said, "There is surgery system, with no operation is controlled by others." Global interoperability of the Internet age to enter, but we need to protect their own traditions, to develop their own technology, to establish their existence.