Chen Long is Zijia You lovers, a few days ago just had a new car, "collar" to go home, they give the car wondering the allocation of a "close partner." Recently, Chen Long in the car before the space vehicle navigation a little inquiry counter, a value of 3999 yuan for the "New Section" car navigation system in his car in "settling" the.
Shenzhen people more and more as a car car navigation system essential "weapon." With the popularity of GPS technology and product upgrading, was easily two or three million, navigation products have started to enter the "common era" of about 3,000 products into the mainstream of car navigation market, in addition to Mio, Kenwood and other international brands , the new division, iron general, any time I travel and other domestic brands also are favored by consumers, more and more "Aicheyizu" beginning to enjoy the convenience brought by navigation.
Price as low as 2,000 yuan car navigation
"From the Lotus Village, to the Mountain, a total of 100 km. Go ahead Lianhua Road 1.3 km, turn Hongwei Road, 0.2 km, turn North Central Avenue, Des Voeux Road, 0.6 km ... ..." last week, who lives in the village of Miss Liu Lotus 2 with family to Huizhou Resort. See accompanying reporter, just enter the starting point and destination, but 5 seconds, this sets palm size "guys" will automatically calculate the route, all routes should take a glance. Auto start, the navigation device owners on the way forward at any time suggest to avoid the attention of motorists driving the process of decentralization, convenient and safe.
In Shenzhen, the new satellite navigation systems are becoming more and more digital products, "Road Blind" car family favorite "smart map." According to statistics, a national point of view, the sales of navigation products, Shenzhen, China accounted for all of the city's top four, followed by sales of the larger cities are Shanghai, Beijing, Guangzhou and Shenzhen.
Car space in Shenzhen Auto Service Co., Ltd., the reporter found, where a total of more than 10 brands of car navigation products for sale, including new branches of domestic iron general, any time I swim, the import of Kenwood, Alpine, and some car-specific products . According to reports, prices directly affect the sales of navigation products, such as the price of two or three thousand dollars, iron red bats navigate most car owners general favor, the average monthly sales of more than 300, priced around 4,000 yuan in the new division, any time I travel such sales in 50 months or so, high-definition, large screen, DVD navigation products embedded in high-end price is still up to 20,000 yuan, sales are also the smallest, most installed in high-end models.
Who was undoubtedly the most popular leader, such as Mio, Kenwood, etc., navigation products for mass consumption more than the price in range from 3000 to 5000 yuan.
Products account for half of Shenzhen, China
"The new Section 2005 navigation product lowest price is 4,999 yuan, and now just over 1,000 yuan, car navigation has entered the field of mass consumption." Shinco Electronics Shenzhen Branch General Manager Zheng Jinguo presented as the product of domestic navigation "pioneer" and the new Section from 2005 into the field last year, the Shenzhen market, sales of 10 million yuan, will exceed 20 million yuan this year, total domestic sales volume has ranked first in brand domestic navigation.
Strong demand for products from the other side reflected the "Shenzhen" of high-quality quality. General Alarm Equipment Co., Ltd. Guangdong Railway General Manager He Huanqiu pleased to say that, despite the iron before general release in September 2007 navigation products, has entered the car navigation market, but in October in Shenzhen reached more than 500 units sold, the company will then be extended to products major cities.
Reporter learned from relevant departments, the city emerging field of automotive electronics products in the technology, industrial scale, the market leader in applications has obvious advantages, particularly in-vehicle information systems industry, accounting for 60% of Automotive Electronics Industry in Shenzhen, the national market share 50%.
It is understood that at present, Shenzhen has more than 100 automotive electronics companies, including Konka, Skyworth, national micro, ZTE, Huawei and other industry leaders, while the Hang Sheng, SEG navigation, Patel Jia, Yuan Zheng science and technology, early intervention into those who have a leading position in the domestic counterparts. In 2006, Shenzhen, automotive electronics output broke through 26 billion yuan. Information Industry Association, Shenzhen Branch of automotive electronics survey released by the Shenzhen automotive electronics industry output value of the last two years leading position in a row in the nation, including car audio, GPS positioning system, retarder, sensors and other products market share, ranking top nationwide.
Facilitate intelligent navigation for life
"Trouble on the highway, just one click navigation will display the nearest gas station and repair shop, and the error range from 3 to 5 meters." In the car space, sales staff by pointing, reporter A car navigation systems in search for "gas station", less than 3 seconds, the screen shows 1 km radius there are three gas stations within. Press Enter then "Food", a number of "rice bowl" shape of the logo will be displayed on the navigation instruments dotted screen.
Car GPS "smart" performance is far more than that. "The future of satellite navigation products have great application, no longer limited to real-time navigation and route planning, intelligence will be its future development." As the Security Technology Co., Ltd. of Shenzhen, said General Manager Liu Yuping, China's navigation market is just beginning the future, car navigation will be applied to intelligent transportation systems.
Interview, a number of navigation hardware manufacturing in Shenzhen, agents also generally said that "the future of satellite navigation products using value-added development potential." It is reported that the current navigation products can do gas stations, parking taste banks, hotels, restaurants and other commercial facilities at the taste of show, at best record a contact telephone number, the future is more intelligent navigation products, such as to inform the owner, where the Shopping in organizing promotional activities, where the hotel was full, where the gas stations have no fuel to so.
Market Status
Mixed car navigation market
In the car navigation market is huge business opportunities, the fake, substandard constantly disrupting the market against the interests of the vast number of consumers continue to emerge. The industry, buy the navigation products, the best choice for automotive products and service to the formal business, professional and technical personnel from the installation before use.
Navigation products mixed
"Originally wanted to buy a convenience, only to buy more trouble." Miss Lee's experience is representative, she told reporters, remember that just bought the first week of navigation, she and a friend ran the trip in Shaoguan, although the basic path familiar, but think of what could be the test of navigation, then follow the navigation to go along. Only one trial found that navigation is not as magic and imagination, not only sections of the information is unknown, the direction of guiding functions is also very clumsy, and often misleading she took the wrong road. Even more ridiculous is that, even walking speed, navigation and shift the road sign pointing to the blue sea, and sometimes even freezes.
Recently, the reporter visited the market, Huaqiang North part of the GPS found the cheapest price of less than a thousand car navigation, you more than 6,000 yuan, a small number of products priced at over 10,000 yuan. What products the most practical? Which products the most powerful? The same as ordinary news consumers could not distinguish between a time.
AV vendors to enter the navigation market
"In fact, as long as can do MP3, MP4 manufacturers, car navigation can be done, once the high-tech products, car navigation is now getting lower and lower threshold." An anonymous car navigation manufacturers told reporters. Today, both brands from abroad foundry, electrical appliances manufacturers, IT companies, dealers or no technical background, all have the idea of playing car navigation, a few years ago produced MP3, MP4 and other audio-visual products manufacturer, growing cold in these industries, the profit situation in straight sets, the moving into car navigation products. This led to a number of car navigation market, brand, product quality varies greatly.
According to industry analysis, car navigation products, technical barriers have two, one is hardware, it especially for the production of MP3 MP4 audio-visual products of manufacturers, easy; the other is the map software, according to state regulations, only those with e-map Class mapping qualified enterprises to produce GPS maps, maps of the remaining manufacturers in the strict sense is pirated. Currently, there are very few qualified map production enterprises, including the four-dimensional map of new and spiritual map, Kay Rucker, etc. 9. In fact, the lack of industry standards, but also for product prices and profit margins into account, many car navigation products do not install these maps.
Spread the high cost of piracy map upgrade
To a large extent, map software, navigation products directly affect the quality of the function expression. Because the high cost of upgrading, with the popularity of navigation products, pirated maps, download the simulation map navigation map market often have mixed
It is understood that the majority of navigation products include one year of purchase only genuine map of user fees, then every year or two need to upgrade or install a new map CD, the upgrade costs as little as three or four hundred dollars, take one or two thousand dollars more. Especially in the navigation hardware prices drop case, the high cost of software upgrades to many owners did not understand.
According to experts explain, navigation products produced by two models, one with hardware vendors, will map to the factory preset instrument navigation; the other is not pre-installed maps of production "bare metal", and then load the map CD or software. As the upgrade costs are too high, there appeared on the market meet the demand for pirated maps, upgrade pirated maps costs are usually only tens of dollars, some owners even download them for free maps. Compared with the genuine map, map of the market a wide variety of pirated There are three major drawbacks: Route inaccurate or misleading, can not be upgraded and frequent crashes.
Prospects
GPS market to grow by four times this year
China's GPS industry is growing, some experts predict, one of the GPS personal navigation applications, mobile phones will be the same as two to three years is expected to greatly exceed other countries. According to authoritative research institutes forecast: China's auto output has reached 500 million units, car navigation installation was less than 2%. On the other hand, the domestic GPS market has increased in 2006, 294% growth this year expected to exceed 400%. China's vehicle population has now exceeded 33 million, and annual vehicle sales are still double-digit growth rate over, even if only 10% of the vehicles with GPS navigation device, the final demand is staggering, China GPS navigation market, enormous opportunities are highlighted.
Tips
Car navigation to be used with caution
Installed car navigation, it really all is well? Industry reminded car owners, with the car navigation should be used with caution. Navigation is also likely find your way, wrong road conditions, so owners should not place undue reliance on navigation devices.
First, the navigation function is guiding the largest, so the more strange place, the more it can demonstrate the advantages of navigation, the owner is no need to consider the way Gairuhezou, just follow the navigation, even if the detour was also able to reach the destination. On the contrary, familiar place for owners to use navigation that gets dizzy often.
Second, the navigation map to the field mapping, the update rate of the earliest 1 year, and urban roads, infrastructure development and change of pace, they are still lagging behind many. So when there is road closures, diversions, or when opening new roads, car owners still have to rely on a local road map or ask local people to come.
Finally, the navigation signal is vertical, the intensity is about the phone 1 / 1000, weather, environment, the normal reception of the signal has some effect, so complex terrain, steep akin to finding a place or in adverse weather conditions, navigation will be greatly weakening or even loss of signal, crashes and so on.
Spread the high cost of piracy map upgrade
To a large extent, map software, navigation products directly affect the quality of the function expression. Because the high cost of upgrading, with the popularity of navigation products, pirated maps, download maps have mixed analog navigation map market often
It is understood that the majority of navigation products include one year of purchase only genuine map of user fees, then every year or two need to upgrade or install a new map CD, the upgrade costs as little as three or four hundred dollars, take one or two thousand dollars more. Especially in the navigation hardware prices drop case, the high cost of software upgrades to many owners did not understand.
According to experts explain, navigation products produced by two models, one with hardware vendors, will map to the factory preset instrument navigation; the other is not pre-installed maps of production "bare metal", and then load the map CD or software. As the upgrade costs are too high, there appeared on the market meet the demand for pirated maps, upgrade pirated maps costs are usually only tens of dollars, some owners even download them for free maps. Compared with the genuine map, map of the market a wide variety of pirated There are three major drawbacks: Route inaccurate or misleading, can not be upgraded and frequent crashes.
Prospects
GPS market to grow by four times this year
China's GPS industry is growing, some experts predict, one of the GPS personal navigation applications, mobile phones will be the same as two to three years is expected to greatly exceed other countries. According to authoritative research institutes forecast: China's auto output has reached 500 million units, car navigation installation was less than 2%. On the other hand, the domestic GPS market has increased in 2006, 294% growth this year expected to exceed 400%. China's vehicle population has now exceeded 33 million, and annual vehicle sales are still double-digit growth rate over, even if only 10% of the vehicles with GPS navigation device, the final demand is staggering, China GPS navigation market, enormous opportunities are highlighted.
Tips
Car navigation to be used with caution
Installed car navigation, it really all is well? Industry reminded car owners, with the car navigation should be used with caution. Navigation is also likely find your way, wrong road conditions, so owners should not place undue reliance on navigation devices.
First, the navigation function is guiding the largest, so the more strange place, the more it can demonstrate the advantages of navigation, the owner is no need to consider the way Gairuhezou, just follow the navigation, even if the detour was also able to reach the destination. On the contrary, familiar place for owners to use navigation that gets dizzy often.
Second, the navigation map to the field mapping, the update rate of the earliest 1 year, and urban roads, infrastructure development and change of pace, they are still lagging behind many. So when there is road closures, diversions, or when opening new roads, car owners still have to rely on a local road map or ask local people to come.
Finally, the navigation signal is vertical, the intensity is about the phone 1 / 1000, weather, environment, the normal reception of the signal has some effect, so complex terrain, steep akin to finding a place or in adverse weather conditions, navigation will be greatly weakening or even loss of signal, crashes and so on.