Milk powder incident, Baidu's news handling strategies to be drawn in.: So as long as three million yuan to pay it, you can "get the network news voice," "malicious reports of small sites may be deleted." Since then it reduced to public opinion by "deer" of hatred under the people cry. Baidu later conducted a rumor on the news. But later, due to human intervention on the search results, engage in PPC, Baidu stand sits on two lawsuits: October 31, national medical network to SAIC for antitrust investigation against Baidu, requirements imposed Baidu 1.7444 billion element of the penalty; contrast, Kinder Pipe Group Co., Ltd. to violations of the right to appeal by the honor, the Baidu to court to require compensation for a dollar Baidu. 1 per 100 million yuan and the gap is almost totally Xiao soil, but Baidu violated the public outrage is obvious to all.
Baidu is the business, making money is the first prerequisite, as its profit PPC means nothing wrong. In fact, not only do Baidu, Google is no different, bigger, and other Chinese search engines, and are likely to further the footsteps. In fact, PPC has become a fashion, not only in Baidu in the auction of commercial sites, government websites have also participated in individual suspected of. November 18, according to the "Nanfang Dushi Bao" reported a certain period of time, you enter in the Baidu search bar "Government Website" word, number one is not "The People's Republic of China Central People's Government portal" but a Provincial People's Government website. Why can place higher than the central government does? Although we do not believe that the relevant government departments will shop and go to this stupid.
But through this channel, search engine, made money, some people and companies have been a disaster. If you are suffering from a disease, go to the hospital, first in Baidu check to see which hospitals are good at treating the disease, everyone knows those top search results show all the products are mostly auction, untold quality assurance. So what if you suffer damage, whom damages? Hospital natural indispensable, but should bear joint responsibility for Baidu? There are some companies, as stated above in the prosecution of Baidu's Kinder, suffered slander defamation of its competitors, a Enter the company name, jumping in front of all defamatory website, which has its rival bid hostile use Baidu suspected. So that the whom afterwards? Kinder case, the Beijing Haidian District People's Court has declared admissible, it suffices to show the court that the defendant found the elements of Baidu.
The reality on the survey, you know, "legal responsibility" how rare words. Baidu such behavior, but only its moral condemnation of the public, another ferocious firepower is still difficult to rise to the legal level. Baidu suspected because most of the time of these acts, the sanctions are in legal vacuum, although Wudu taste, natural water and fire does not invade.
First of all, Baidu PPC, equivalent to a disguised advertising, but you can not use the "Advertising Law" regulating them. This law was enacted in 1995, then who can know the future of this form of online advertising? If the amendment "Advertising Law" to include the occasion, to work yesterday.
Besides another case. National Medical Network to use the "anti-monopoly law" to fight against Baidu. Chinese search engine Baidu had more than 60% market share, "Antimonopoly Law" stipulates that "an operator in the relevant market, the market share of one half", can be included in their jurisdiction. Since this is equivalent to. But how do you prove that Baidu has an offense? Monopoly agreement or "abuse of dominant market position?" The key here is the evidence. In addition, the "anti-monopoly law," had just come into force yet details of operating rules, to Baidu's network of anti-monopoly fire the first case is no precedent to follow. All these factors have made it difficult for Chinese net odds.
Legal basis for at least two cases. But now, most talked-about, through human intervention and shielding Baidu search results, a serious violation of the public right to know, which can resort to which a law? Directly I'm afraid not; indirectly, the ability to borrow, "Consumer Protection Law "Article 8 of the defense of the consumer's right to know? this circuitous march, is a reflection of China's protection of the public right to know the legislative vacancy. Of course, in all, the public right to know the opponent, not only powerful businessmen, as well as more powerful in some parts of public power, the legislative path, long way to go.
Having said that, even if the sanctions had Baidu, how it is simply killing the enemy 1000, since the loss of 800. Meaning of the law, not only punish after the fact, but also because prevention. That is nothing to deter, unscrupulous, evil will grow rampant. For Baidu, the blind area in the law can be walking a fine line, without having to worry about legal rights and the power of the invasion. Shame that the rule of law, but by the detonation of this auction ranks of social conflict left us the most incomprehensible consequences. To fill the wound, moral criticism of worthless legislation as quickly as possible; to Baidu and other "Advertising Law" under the jurisdiction of, the PPC into healthy business channel, and the public right to know and build a solid wall.