April 16, according to foreign media reports, Microsoft will remain committed to investing in China, Zhang Yaqin, Microsoft's senior vice president of worldwide revealed that Microsoft plans to fast-growing China to invest 500 million U.S. dollars R & D facilities.
China's search market opportunity for all of the search engine companies are ready to make trouble.
In a complex search pattern, search the e-commerce exploration worth learning from. Current e-commerce search engine advertising is more than half of revenue sources, a number of e-commerce platform has a low profile to resist the erosion of universal search, the search is also active distribution of e-business.
Can be said that search and e-commerce has become an inseparable whole, derived search vertical search engine and shopping become a new focus of competition on the Internet.
Even more traditional business enterprises for their own salvation.
Attempt to advance the aviation industry
B2C website from their own direct sales
"Last year, direct sales to exceed 10%, only to be 8%, I am unwilling to ah." Air China Liu Dong, general manager of information management rather becoming a member. Here, he refers to is from Air China's B2C direct marketing and call center.
Coincides with Air China as early as early 2009, China Southern Airlines China Southern senior long wanted to direct B2C website increased to the extent comparable to consignment. Last year China Eastern Airlines Corporation signed high-profile general manager Liu Shaoyong Taobao concerned, expect bigger and more direct route to the major mood of urgency demonstrated.
In the future, who will master the channel, who may hold the ticket price of voice. Combination of all the pros and cons, now bigger and direct marketing has become a major route of priority, in the three aircraft in Air China and China Southern's competitiveness has been presented, but China Eastern is currently restructuring as recovery, not in the direct sales market, there are More performance.
Profit from third-party e-commerce platform
Third-party platform is also the major route of consideration, as the Internet era, and from the Ctrip, eLong companies such as online business travel market growth is to stimulate the two airlines to speed up its own direct sales incentives. Present, Ctrip has indisputably become the biggest ticket sales system channel distributors.
The early years, Air China had contacts with Taobao, and finally had to let go because the other party asking too much. November 2009 China Eastern Airlines will open in Taobao, the official flagship store, open the whole class of all segments online ticket sales.
The flow from the vertical search
In 2007, Air China in the industry took note of "Where" and become the first and "where to" work with the airlines. For the moment, "where to" click on this type of vertical search engines rely on fees, its costs low, are in fact help Air China to do direct sales, Air China said, "The input-output ratio is very high." Meanwhile, Air China is also on the public channel Baidu, Google, Yahoo, devoted considerable resources to bring each of Air China's Baidu to give 20% of trading volume.
"We have the patience to wait and Southern co-operation." Cool Chi Chen, vice president of Communications Network's face filled the expectations and commitment. He recalls, China Southern has cool information in hand, but seeing their own B2C and more and more traditional agents, the price on a page, Sky chose to leave.
Back in early 2009, China Southern Airlines China Southern senior long wanted to direct B2C website increased to the extent comparable to consignment. Airlines in the consolidated various distribution channels, the increased investment in direct marketing efforts, vigorously its own e-commerce travel Web site started to gradually get rid of the control agent as an intermediary, in large e-commerce market began to gradually erode.
Meanwhile, the iResearch Consulting released a report, where nets have to go beyond Ctrip, the world's largest Chinese online travel site. Started as a vertical search network can go beyond where to Ctrip, indicating the potential of vertical search.
Self-built e-commerce business networks and vertical search engines as a new two key aviation industry.
Integration of vertical search and e-commerce
March 2010, Founder Group, sweet potatoes first Chinese books published outside network search engine, will provide Chinese books search engine, e-commerce platform, all media distribution system of integrated services. Sweet potato network will enable PC clients, mobile phones and handheld reading device and the seamless and vendors open to all readers.
Founder sitting on millions of sets of genuine books, e-commerce and search engines by conversion into publishing, the author, the user's integrated library portal, to support end-to read books and reading and the purchase of the network, the Internet based on the traditional business a vivid lesson.
We can see that sweet potato network of vertical search engines used by the Search and e-commerce technology to provide, in the search if the unique resources of the Internet for traditional companies providing technology and operational platforms.
"We are sweet potato network to provide vertical search technology is very typical. Vertical search is a professional technology in the search put it into an open platform, will be professional knowledge integration, which is in search of the main ideas that can help traditional enterprises structures belong to their search engines and e-commerce network. "Pei said the president found.
"Relatively large amount of information integrated search engine, the query is not accurate enough and so the depth of the inevitable defects, vertical search engine, you can target a specific area by, a specific group of people or a certain specific needs of the value of information and related services. compared to the massive search engine, comprehensive information disorder, vertical search engines are even more focused, specific and thorough. "industry source said.
In the search industry, search the relevant responsible person said: "The Chinese e-commerce and search technology development for several years, but has been in a state of non-integration, in the search for the first time to search and industry e-commerce integration, or will rapidly advance the industry reshuffle process vertical segments of e-commerce site or class will become mainstream. "
In the search vertical search relies on e-commerce knowledge of the industry, adhere to the open search platform, search and portal integration of the industry the way out of the unique industry e-business information search services.