Not long ago, and a number of SME directors and managers of enterprise information forum confusion. The maximum response, the voice of the highest, most puzzling of surprise is: What should SMEs do not spend money on search rankings.
What is interesting is: a company's website only 11 the amount of information on here is only 113 clicks. Even within a month received eight installment of "lobbyist." Have to persuade managers: spend a million in 8000 in search rankings. Some even said: "The company's money where, where views can be." Views as the site is bought to the.
Recently, I saw the Chinese blog another uproar. Essay on "Search will become the focus of competition," the article. Quoted iResearch Inc. (iRearch) data provided in 2004, the scale of the Chinese search engine market reached 1.25 billion yuan, annual growth rate of 81%. By 2007, the Chinese search engine market will reach 5.62 billion yuan.
Entrepreneurs in the confusion, the Advisory family in an uproar.
Read these figures can not help those who want to seize this market people are tempted cake it? Presumably, this uproar will promote the search engine wave after wave.
In 2007, the Chinese search engine market will reach 5.62 billion yuan really you? According to the Which? I think this is a completely unfounded market uproar. I was like pouring a spoonful of cold water to such an uproar. Mouthful of nonsense to those who hurt SMEs guy cool down.
Using search engines to obtain information is a basic network marketing, the most direct and most efficient way.
Search, the Internet, one of the most important applications, but also provide a site for the users the most basic services. As the search engine is the tremendous amount of information on the Internet to find a large number of customers required target information, it was doubly loved by the people. Search engines also become the carrier of our network marketing and tools.
Since it was discovered after the commercial value of search engines, the role of search engines has been exaggerated. Recently, more has been "demonized" the. It seems no matter what kind of site, as long as you spend money, buy a search ranking will be able to enliven your site has. It seems that the so-called "website promotion" of all meaning.
Even more interesting is this: some of the network business has been demonized to such things as "holy water." As a site of life-saving grass jelly. Patiently to the company money. The veterans complained of a business: the promotion of her door to even 10 calls a day. This "demonization" of promotional activities, now has become a business and a disaster for entrepreneurs.
We have to ask: This is the open market or in the destruction of the market?
It should be noted: Search engine is not the cellular temple holy water.
Search engines have some commercial value, but that does not meet the commercial value and was deified, being "demonized" state. The results show that: the world's best search engine of its recall rate of only 45%. The lower precision. The precision rate is called the retrieval accuracy. It is the number of documents retrieved and relevant documents retrieved total ratio is a measure of retrieval system (search engine) and precision is another important indicator. For a retrieval system is concerned, recall and precision are often not best of both worlds: the recall rate, the low precision, high precision, the recall rate is low.
Therefore, the majority of SMEs and entrepreneurs in the face of search engines "universal" all the uproar, we must carefully analyze which search engine recall and precision rates, increase page views on the company website there are some really useful . That the recall rate and precision of search engines simply are not high, there is no need to spend that money wasted!
Moreover, to enhance the image of a website, upgrade views, not purchased. Even if you buy 100 of your business keywords, your website is a "parallel imports", it also walked away after login. Because your site is not something people can hang against unemployment. Therefore, improving the image of the site and views to be multi-pronged approach, Cai Xing.
I had 100 companies buy keywords to promote the situation of the network conducted a survey.
The survey shows: even bought keywords for search engine ranking improve, 81% of the site phase of the total views and no major upgrading. Only 3% of the web site page views increased. This is what we said above, the kind of reason. Currently, many enterprises have been eating this suffering. Said: Next year will not spend this money wasted it!
The uproar that search engine rankings of these folk who listen to the voice of it!
From the perspective of modern marketing: branding and promotion must be appropriate. Excess, inappropriate fry the results would lead to people's bored. Currently, some search engines, proxy service providers blind Denver, has attracted a lot of over-fry business bored. Go on like this, it will only ruin the reputation of search engines.
When people search function and role of the fan blind and saw the sea water is money that will be. However, when people call to those search engines are "demonized" the truth, when people spend money to buy a search and did not see that after the ranking was deified the effect of the time when people's Internet consumption gradually become rational consumption of time, that fight over the market, can only be an illusory astronomical figures.