Back in 1994, when China had just connected to the Internet, Yahoo will go to a Chinese search engine market. Subsequently, Google, Baidu has landed in China, relying on its own characteristics in the Chinese search engine market, a place.
CCW Research (CCW Research) data show that in 2005 the total amount of China's search engine market reached 1.39 billion yuan, is expected to grow 47.9% over 2004, because of the rapid expansion of market base, the search engine market has slowed down the growth trend, But in the next few years, the search engine market will maintain rapid growth.
CCW Research (CCW Research) said China's search engine market, there is formed a three-tier enterprises:
The first layer echelon is GOOGLE, Baidu, YAHOO;
Second tier is the search, Sina, Sohu, Netease;
The third layer echelon is emerging professional search (such as shopping search, etc.).
The first echelon of the three were captured 76.7% market share, the formation of the Three Kingdoms situation. However, with Microsoft entering the Chinese search engine market news, as well as leading domestic real-time software communications official who Tencent blew into the horn of Chinese search engine market, I believe the future of search engine market, competition will intensify.
After 10 years of market culture, search engine marketing in China has received widespread recognition. CCW Research (CCW Research) is expected in 2006, the total amount of China's search engine market will exceed 2 billion yuan mark, and to achieve growth of about 46%.
Chart: 2005 enterprise search market share