Business intelligence software projects fail when the time, IT is often blamed for that.But this failure is usually traced to the lack of leadership, not technology.
In fact, a new survey found that for proper implementation of the lack of leadership often leads to views of senior management and project between the actual situation of the fault.
"Business intelligence (without success) the core problem is not technical problems," Betsy Burton said she is located in Stamford, Conn. research firm Gartner vice president and distinguished analyst.She said that the problem is precisely the failure of area business leaders, they failed to ensure that enterprises get the information they need, and not the information in accordance with business objectives in a meaningful way to adjust.
Burton said, "This is very interesting, people see signs of a lack of vision, lack of strategy, lack of support systems and in turn, the combination of business intelligence. Managers is easy to say, 'Hey, the data is wrong,' rather than goodself-examination. They will ask, 'I do not have a clear understanding of business so we want to gain business intelligence from what? I not have used measure of the importance and the company really armed people, they share their valuablethe information? 'that figure and say,' these figures are wrong. to correct them 'is easier. "
Burton survey of 350 companies in the business intelligence project, found that only 10% of companies reported that their project has reached a direct link with the business of C-executor.25% of enterprises said that their project was initiated by the IT managers, 25% of companies said that simply do not executor.
However, let Burton angry is that 40% of companies surveyed said their business intelligence projects executors by the lower level of business responsibility.Burton said it was not good, because enterprises tend to develop tactical rather than strategic play a role - this will lead to the sinking of a project.
More worrisome is that 65% of the surveyed companies said they believe that business intelligence technology is too complicated, and can not use, and 65% of people lack the necessary skills to use it.
Few people would argue that business intelligence can contribute to business sales.It is the IT software market, the fastest growing sector in one of Framingham, Mass. IDC. Research firm said.Moreover, business analysis market in 2006 reached a global profit of ten thousand eight hundred 2 5 million, is expected within the next 5 years, will be rising at a rate of 10% per year.
Experts believe that for many enterprises, business intelligence project is a business project, was thrown to the lower-level IT department or executor of the body, and they have no such vision, worse, they do not expect to seedata analysis.Ultimately, the project failed.
But some companies that business intelligence is critical to their success.For example, Coldwater Creek Inc. Corporation, a special supply of professional women's clothing catalog preparation and retailers, is one of the fastest-growing retailers.The company is located in Sandpoint, Idaho, was founded in 1984, is currently in the country already has 239 stores, they expect to reach 1.2 billion this year, 4 thousand dollars in sales.In 2006, the retail store sales increased 46.1%, the company more than 10 billion dollars in sales record milestone.
The success of this company started in part due to its business intelligence projects.According to Michael Carper said, responsible for the technical operations of the garment district vice president, CEO and founder Dennis Pence has been on Coldwater Creek's business intelligence to achieve the performance of the full interest.
"I think he was at an early stage where he wants to start, and he wanted to see it has a very good idea where to go," Carper said.
Coldwater Creek to use business intelligence to determine where to set up retail stores - including its 65-year wanted to open a new store, Carper added.It can analyze what products sell in which region the country.His company has a lot of data to look at, assuming that it sent 100 million each year 4 million copies of the directory of the words.Coldwater Creek has a large collection of his customers live, what they are willing to buy the data.
"We want (business intelligence) exists in addition to IT, so that it can move quickly," he said."It get from our founder, inspiration, rapid development of agile business decisions. Our success is basically being able to understand the business through business intelligence."
All this information is not meaningful to make IT work.It rises to the level of business to find out what it wants to use the information means.IT is used to submit data to business users the tools.
"(Business Intelligence) is an IT project must not be," Carper said."I do not think it out of the business case would be meaningless. It as business intelligence and technology have become easy, but it is largely a business analysis. Business should feel they have to some extentIt. "