CCID Consulting November 16 in Beijing, officially launched the "2007 China Search Engine Market special report."The report shows Baidu search rankings in all aspects is still far ahead, the combination of search engines and e-commerce search engine, the 2007 market, the biggest bright spot, keywords, search advertising is the primary user awareness the fastest.
Market size reached 2.93 billion yuan into a bright spot search + E
Report states that the future will be a single ad revenue model is broken, the search engine and integration between e-commerce, will gradually move from a single platform for information exchange to "exchange information products + services" in the expansion, future financial, tourism, retail, manufacturing and other industries will be the focus of search engine industry applications, and mobile search will focus on the future 3G era.
According to the report, the global search engine market in 2007 to 17.3% growth, achieving a 28.5 billion dollar industry, Google continues to lead the global market; the Chinese search engine market with 76.5% growth, reaching 29.3 billion scaleSearch giant turned to show the trend of acquisitions and expansion of mobile search has become the focus of attention.
Keywords awareness Baidu is still the fastest King
For 2007, the market structure of China's search engine, Baidu, Google and Yahoo continue to occupy the top three.SME users of search engine marketing brand and product awareness, the Baidu with a leading 25.8% share, Google shares rose to 20.7%, better than Yahoo.Brand preference in the user selected on Baidu with 68.6% absolute leading competitors.
In Web search, image search, video search, and so have become the preferred Baidu.Sina in the local information search and the primacy of information on tourism, Yahoo and Google lead.In addition, key words, advertising is the fastest-growing small and medium areas of user awareness; visibility, credibility and attitude are most concerned about the user, use the vertical search user already as high as 88.2% share.
Focus on the future of 3G mobile search times
Chinese search engine market for the future development trend, the report states:
First, generic search will gradually reflect the vertical products, information selection tendency.Improve search accuracy as possible, while the extensive use of information to achieve the vertical search areas of information associated with, is the future direction of universal search.
Second, the vertical search trend of the future will be the depth of integration of resources within the industry.
Third, the vision of the future development of mobile search will focus on 3G, the future will further found that the characteristics and needs of mobile users, the Internet search function on the completion of the transfer of communications networks and innovative.