As the Internet technology and the increasing development of real-time communication, global competition and the ubiquitous business model in virtual enterprises has greatly promoted the change, the increasingly fierce market competition.The use of innovative technology to transform existing business, improve efficiency, enhance agility and reduce risk, is becoming the urgent needs of various industries.
Recently, Oracle's share in Beijing, 2009, Oracle application software market strategy, that is comprehensive, integrated, open, Oracle acquired over the past five years, more than 50 companies, funds for research and development every year, to about 20% growth rate, through theconstant technological innovation and a series of acquisitions, Oracle has developed into an across the infrastructure, databases, middleware and application software vendors and other fields.With Oracle E-Business Suite, Siebel, PeopleSoft, JD Edwards, Hyperion, Agile, i-flex, Demantra, and many other management software, in addition, also launched specifically for the manufacturing, distribution, retail, banking, securities, insurance, telecommunications, media,utilities, government, education, health care and other industry solutions.
In order to extend Oracle's application software business in the Chinese market, Oracle in 2009, will continue to pursue its application-management software market, marketing strategies, namely the use of comprehensive, integrated and open solutions for Oracle applications and services to help businesses completechange."Compared with competitors, Oracle offers a complete set of application suite to meet the various needs of users. A lot of investment to build Application Integration Architecture (AIA), to meet a variety of software integration and interoperability between, the costs to customersminimum. "Oracle Asia Pacific senior vice president of applications Harry Storer said:" Oracle introduced the Oracle E-Business Suite 12, PeopleSoft Enterprise Release 9.0, Siebel CRM 8.0, JD Edwards World A9.1, JD Edwards Enterprise 8.12 and a series of upgradessoftware to ensure the company's original investment is not forced to upgrade in order to help enterprises fully complete the business transformation. "