Knowledge-based enterprises and machinery enterprises
20th-century industrial society, a masterpiece of the most proud of than the "assembly line."When a century ago in his old Ford manufacturing plant to create a prototype of this concept, the world's auto industry is in his hands.However, when later the U.S. market Japanese cars wantonly swallowed, the car line's ancestor could do nothing, even though it has the world's most efficient production lines, but the market will never be satisfied with the product fits.A new variety developed in Japan at that time period is 3 years, while the U.S. takes 5 to 6 years.In this remarkable car trade war, we can clearly see the pipeline as the soul of the drawbacks of the traditional industrial enterprises: machinery.There is no thought this would be a backward agricultural machinery has become today the appearance of social transformation, but also because it is thoughtless step by step, makes its own decline.It as the "knowledge economy" of the Dark Neave said the "body", although very strong, but the lack of mind.Knowledge-based enterprises, by contrast, Nasdaq Neve compared it to the "head", such as Compaq, the successful use of the ERP system (Enterprise Resource Planning), the new product development cycle shortened to 45 days, while inat least a year before.ERP and other information technology applications enable enterprises to have a mind.
Domestic enterprises also began to notice this, Hangzhou Xiling Group, for example, in 1998 the first in the domestic white goods industry, the introduction of ERP projects."It led to a management revolution." Statement the Department of Information Resources Group, says Swallow.
Today, information is the irresistible power of speed and came rushing to us, information technology has created fabulous wealth like Bill Gates as the speed, the hourly value of personal assets close to $ 5,000,000, which is not in the industrial societyimagine.Today, the information flow is replacing the traditional business management in the logistics process.As popularity of the network, paperless office a reality.Online business, is also a geometric rate of heavy growth.Of course, all this is just the beginning of the information age.
Information to the traditional enterprise has brought unprecedented challenges, mechanical type of companies are under increasing impact, more and more enterprises are beginning to realize this crisis.Ping is the Xiling Group's general manager, he had been aware of the early advent of the crisis: "Before a new product, the leading edge in the market can keep more than six months at least, as in 1992, we introduced modular refrigerator, in the marketlead time by almost a year, other manufacturers have similar products appear. but now is not the same, in 1998 we first introduced in the market of refrigerators containing the new dome lighting, less than two months, other manufacturers of similarproducts to catch up. tell the truth, like the refrigerator of this product, the manufacturer of the product quality has serious homogenization. to lead in the market, the key to the development of new technologies on who can be one step ahead. "Zhang Pingsaid, "we introduced ERP, they want to Xiling from a traditional state-owned enterprises into a knowledge-based technology enterprises."
In fact, this change has been widely launched in the field of home appliances.TV on the fifth at the recent price war full swing, there are already critics pointed out that the price war if you can not put into competition for technology upgrades, all manufacturers are likely to collapse in a vicious competition.Another example is slightly higher level of personal computer industry, because the manufacturers have no essential difference between products, so the next fight will be the after-sales service and product development capabilities.It is based on such judgments, such as Haier, TCL and other traditional consumer electronics manufacturers dared to be determined to have a share rounded out the computer field.How the growing "homogenization" of market competition foothold out of the price war of ideas, in addition to consolidation services, but also in the fight technology, but is converted first to fight technical ideas.
Knowledge-based enterprises and market information
Agricultural society, farmers deal directly with buyers.Industrial society, the manufacturer through the distributor into contact with the buyer.In the information society, the manufacturer will re-direct into contact with the buyer.Today, customers can even keep a Far-flung suppliers and exchange e-mail, the speed of people feel as if face to face, thanks to a network application.To food and beverage industry as an example, Coca-Cola is the biggest benefit from the network company.People's tastes vary, which is why there can hardly be popular around the world one of the main food or drink.But the network can solve the problem another way.Coca-Cola products in its sales around the world rolled in.Note that this statistic is different from traditional sales turnover and profit on the amount of the sum, on the contrary it is the statistics of what people where to buy what kind of drink at what time.Through information processing, companies can know when the children in Eastern Europe, what kind of cola drink, or Asia, like the sweet young or short of Coke, so that it can change their products in real time to meet customer needs.To remember that this complicated process can be completed only a very short time, and no longer do a statistical report of sales dealers fear, network technology to make it won the first-hand information.In this sense, the Coca-Cola had direct contact with customers.
So, your company's employees will receive email?Limited to the current conditions in China, most enterprises are still difficult to do this, one is limited technical equipment, the other is the conceptual problem.After a number of companies started this effort, Xiling company said its staff: you must learn to send and receive e-mail.When it's design department to the marketing department, its designers did not stick to "turn around the compass, eating ready-meals," the traditional research methods, the use of the world's leading design software Pro / E, thus completing the research and development more difficultthe equivalent of only one-third of the time before.Time "and more" out, designers have at least one third of the working time on the sales of the first online, direct communication with consumers, real-time grasp of market dynamics.Many famous foreign enterprises, especially through online sales, such as Dell Computer, regarded directly listen to the views of consumers, thinking it should be modified, how to reform to maintain the competitiveness of enterprises as a fundamental element.Communication, or communication, can the "people first" slogan practice; achieve this you need a more modern communication means, not just conceptual change.
Some sense of the leading domestic enterprises have established in-house LAN, and applied for a site on the Internet, it is designed so as to provide a more convenient, plus the traditional sales and service team building, the formation of walking on two legs.It is the operation of the program is this: like a designer, said Xiling a shopping mall in Beijing, some customers of the suggestions collected, he felt the need to transform the existing problems of products to be networked through a remote terminal to log on tothe company's headquarters and development center, and then use Pro / E software to design, no need to leave Beijing.These efforts can generally be completed within a few days.In the past, he must first go back to Hangzhou, the company headquarters, to report to their superiors, and then a few months to draw many drawings.Wait until the completion of his design, the market may no longer be needed.Efficiency, competition, winning is always the most powerful weapon.Xiling 1998 series launched dozens of refrigerators made a good product sales, is built on the principle of efficiency.From the traditional enterprise transformation to a knowledge-based enterprises, many foreign enterprises have already tasted the sweetness of the experience of now they are being of domestic enterprises by reference.This is the result of global economic integration.
"Internet is king," "Clean Sweep" in the popular saying back, for enterprises, as soon as possible to establish their own digital nervous system is imperative in order to market faster reaction speed to win market share.In this sense, the kind you drop the traditional price war drove down my idea of market competition, more and more people have reflection.Do dinosaurs, or do the wizard?The key lies in a reaction rate, depending on the company's digital nervous system is perfect, including the front said a number of domestic household electrical appliance enterprises have made efforts in this regard.
Twenty-first century, the century of knowledge-based enterprises
Before 1927, Ford holds almost all of the auto industry.But General Motors Corp. to seize the market sensitive to changes in: people desire a higher level of the car.As a result, Ford stubbornly stick to the old Model T Ford, while GM more than Ford.Coincidentally, Douglas mastered in the aviation industry after World War II, when it pleased in their own propeller-driven DC-7 aircraft and hundreds of thousands of orders for Boeing jets go all out commitment to the development, the results of the final annexation of the BoeingDouglas.This come from behind, replaced by more examples too numerous to mention in today, because the information industry to a knowledge-based enterprises a faster speed.As Bill Gates "in the next hour," a book put it, the decisive force in the 21st century is the speed of the fastest who will come to the most promising.
A few thousand dollars to start the 70s, no one will think Bill Gates has today more than 1000 billion fortune, and does not include the Microsoft's assets.Bill Gates makes in 20 years, hundreds of times to increase his property, which is always in the agricultural society is a myth, at least in the industrial society with unrelenting efforts of a century to achieve.However, even in today's industrial society can not be afraid to create such a miracle, because a new business mode of operation --- knowledge-based enterprises, the traditional industrial enterprises has been far behind.Knowledge-based enterprises have become the source of the new dream was born.
So far, people's understanding of the knowledge-based enterprises have not formed a unified concept, but the consensus reached in the people, the knowledge-based enterprises should at least have the following qualities: (1) Information technology as the basis for the operation; (2) Enterprisemanagement knowledge (narrow sense is the information); (3) business intelligence.Of course, just list the characteristics of a few boring knowledge was not enough to clarify the meaning of enterprise, which we need further discussion.
In China, both as itself as Lenovo is the information industry companies, or like Xiling from the traditional manufacturing industries such as knowledge-based enterprises to change to the business, have emphasized the "people-oriented," because knowledge workers are the future development of enterprisesinevitable.Into the 21st century, human history will be the first time labor is excluded from the process of economic production outside the phenomenon: for most industrial countries, the future of the business may no longer need the labor.Like the United States, experts estimate that 124 million will now work, there will be 3 / 4 will be replaced by automated systems, we will not see the blue-collar workers, that is, the average worker in the assembly line will be almost entirely disappeared.Computers, robotics, telecommunications equipment and information age technology is rapidly replacing the other person's position, especially in the manufacturing sector.
That prospect prompted domestic companies food for thought to people-oriented strategy in the end what it means."The Cultivation of the compound talents," the idea that traditional enterprises such as the Xiling, product updates and development capabilities have been greatly improved, new varieties can rate each year dozens of developed, after 1998, followingIn 1999, the balance of 30 new products launched, including the ice king 2000 series focused on the domestic refrigerator sales of many new concepts, which in the past is impossible.
For the knowledge-based enterprises employees, "lifelong learning" will become a major way of life; through continuous learning, whether business or personal, will not be in the forefront of wave driven wave hit the bottom.