Ability of the cadre and staff in the definition based on the model, you can post on the various cadres of staff capability gap analysis, and thus provide the appropriate capacity development plan. In this regard, many companies take a single training tools, results are often unsatisfactory. We believe that, in real estate enterprise, in addition to targeted training, the more important is financial in advance, something in, after all knowledge sharing and learning ways to more efficiently promote internal knowledge transfer, including senior Staff knowledge transfer to new employees (vertical transfer), with the fields of knowledge transfer between employees (horizontal transfer) and multi-disciplinary field of knowledge transfer between the (extended transfer).
Enhance the value of organization capital: how to optimize business knowledge?
Through knowledge management to enhance the value of human capital, real estate companies can create a more dynamic individual cadres and employees, but only the first step, more importantly, to give full play to the level of knowledge of each individual, and the precipitation sum, effective used in real estate development to various business segments. Therefore, to enhance knowledge management on the organizational capital of view, the core part is how to optimize business knowledge.
A real estate company will be involved in the operation to a different area of expertise, knowledge of these fields because of their different application characteristics, resulting in its adoption of knowledge management will have different characteristics. After and exchange of real estate companies, we found that strategic planning, project feasibility studies, project planning, design management, marketing planning, project management, cost management, real estate business is considered to gain a competitive advantage in the industry, an important part. Therefore, for the knowledge of several aspects of knowledge management should be strengthened, focusing on development.
In general, knowledge management can be analyzed from two aspects: First, sources of knowledge dimensions, divided into internal and external; another type of dimension of knowledge is divided into explicit knowledge and tacit knowledge, from both dimension of knowledge management can be divided into four modes: Internal explicit knowledge management, tacit knowledge management, the external explicit knowledge management and external tacit knowledge management. Different knowledge management knowledge management in the type of technology used and the specific management tools will have different characteristics. For example, the real estate business "development project" The fields are mainly looking for land opportunities, to collect a large volume of land-related information, including macro / Area market, policies and regulations, land status and other information, using standardized tools methods, procedures for investment appraisal and decision-making and access to land. The field of knowledge management focus on the collection and sharing of external information, efficient collaboration, sophisticated templates Gongjufangfa Cheng Xu's use, the process Xing Jing Yan's conclusion, its Juti knowledge management approach following table.
Table 3, the knowledge of a real estate management company
On this basis, it can also detail the various fields of knowledge comb. Example, employees from the business layer's point of view, the lack of effective knowledge work is inevitable sort of Wen Ti the following: "Faced with a flood of information, how do you know inside I did not I Xiangyao the content?" "If I want inside content, how can I find them quickly? "" I have some knowledge will also help to carry out the work, but I did not realize that. " By combining business process knowledge sort of work, combined with software system, employees can quickly and easily access what they want to help their knowledge so that knowledge can really support the work. The leader of knowledge resources, the company will have an overall understanding of understanding in detail the composition of knowledge in various fields, in order to adopt appropriate strategies and continuously improve enterprise knowledge. Ultimately business organization capital in the staff work to achieve increased quality and quantity of the cycle.
Enhance the value of relationship capital: how knowledge management to strengthen a network of resource management?
In fact, human capital and organizational capital to upgrade their relationship to capital improvements for the company to lay a good foundation, such as customer service through process improvement and customer knowledge management, will be able to create higher customer satisfaction. So, from the perspective of relational capital, real estate, the core values of knowledge management point of where?
We believe that the core is enhanced through knowledge management personnel resources of the real estate business management, we often say it is different from customer relationship management system, can be considered a broad customer relationship management. Why? Because, on the one hand, land is real estate an important part of competitive advantage, the ability to take very important, so indispensable resource management in public relations; the other hand, many real estate companies often have the characteristics of integration of external resources, If you need the help of many external consultants, architects, gardeners capacity while in the construction, planning and landscape and so there will be a number of partner institutions. In addition, many real estate companies with its ability to dilute the development of the phenomenon occurred at the same time, also found their partners there is the same ability to dilute, then how to improve the screening and management partners to do so? This requires a more scientific evaluation system, this system should not only is the quality, price indicators, and should also include knowledge of the partners, ability to assess the effectiveness of knowledge transfer and so on, this is also conducive for real estate firms are more sexual partners to manage, to achieve their own requirements.
Many people think that only insurance, salesmen, journalists, etc. only need to attach importance to personal connections, because connections, to ensure their survival is the greatest asset, but the analysis of external resources on the property can be seen, a network of competitiveness of the real estate business will be a subject of growing importance, will be the real estate business contacts outside of our professional support system. In Hollywood, popular word ︰ one success is not what you know (what you know), but rather who you know (whom you know), it is also true of real estate companies will gradually shows its effectiveness .
Specifically, a network of real estate enterprise resource management requires the following aspects: a network of category management systems and processes, a network of assessment and management system, and core knowledge alliance partners, and system integration of a network of resources. Which converged on a network of key resource management systems: a network of standard basic conditions resource management database, for each individual pulse of the detailed information and data resources, each individual pulse of the detailed report of the transaction record, the overall pulse of the people detailed analysis of the situation, a network of cooperation on the investigation of satisfaction and so on.
The ultimate value: income and reduce expenditure
Real estate enterprise knowledge management, both as a strategic support for the value, or value of the three aspects of intellectual capital to enhance expression, we found that they still lack of an association - and the associated financial. So, these four aspects can be reflected in the financial value of it? The answer is yes.
Real estate companies can make money, the secret will not be many, in addition to good market environment, from a management perspective, the core also is cost control and economies of scale, namely: on the one hand, cut spending and other open source.
Long-term framework for enterprise business thinking to help companies find new value growth, which is open source; by summing up the experience may have been copied, modular knowledge, carried out faster in the regional expansion, which is open source; have better connections to resource management, develop public relations construction and smooth access to the government to take land and related support, which is open source.
Enhance the ability of cadres and employees quickly and will be able to operate in the same scale lower than the opponent of human input, which is cutting; through knowledge to optimize business, will significantly enhance the efficiency and effectiveness of operations, which is throttling.
So, in short, how to help knowledge management strategy to help companies build a good layout, how knowledge management tools to help enterprises fully upgrade human capital, organizational capital and relational capital, real estate companies will be new profit source. This will be more and more obvious as time-depth.