Integration of the latest consumer goods companies to improve profitability, to more effectively monitor the transaction costs
Beijing, March 13, 2008 - Oracle today announced the U.S. launch of Demantra applications supported by the JD Edwards EnterpriseOne retail trade promotion management software.
By Oracle's JD Edwards EnterpriseOne 8.12 integrate with Demantra 7.2 software, consumer goods companies can more effectively monitor transaction costs, verify compliance, and increase return on investment promotion costs.
The integrated management solutions for the retail trade sales to existing JD Edwards EnterpriseOne integration scheme extended to Demantra Demand Management solution, allowing users to more clearly understand the promotion of supply chain costs, constraints and performance aspects of the various effects.
Multiple industries and platforms more than 50 JD Edwards EnterpriseOne customers are successfully applied Demantra product.These customers include the Bush Brothers, Dal-Tile, DeRoyal, Mohawk, Pharmavite, Red Gold, Schiff Nutrition, and Tetra Technologies and other world famous enterprises.
With this new product announced the launch of Oracle to demonstrate its commitment to its customers effectively, that the protection of customers on the existing investment in Oracle applications, while the best-functional integration between the different products to the Oracle.
Oracle JD Edwards EnterpriseOne and Demantra product integration details
Oracle Demantra 7.2 software by the industry-leading predictive trade planning, promotion optimization, and deduction and billing management capabilities with Oracle JD Edwards EnterpriseOne8.12 integrated, enterprise users will be able to implement enterprise-wide best-transaction marketing management process.
Using JD Edwards EnterpriseOne, Oracle Demantra Predictive trading plan, Oracle Demantra trade promotion optimization, Demantra Deduction and Settlement Management Software integration between supply chain managers can now more clearly understand the sales data.
The integration with multiple enhancements that enable customers to better understand the marketing supply chain costs and constraints on the impact in order to optimize supply chain performance.Using Oracle's products, customers can more accurately predict sales, which can improve service levels, reduce inventory and reduce distribution costs.
Introduction to Oracle and other
* "Oracle's trade promotion management (TPM) on the impact of strategic suppliers, the highest ranking, in narrowing the gap between trade promotion management application is a strong competitor." [1]
* "Under normal circumstances, sales and marketing management and marketing plan can not be on the impact of supply chain performance more than enough information. Using Demantra and JD Edwards EnterpriseOne product analysis and insight into the functional integration, customers can reduce ineffective promotions,the more time that affect the profitability of earnings and profit performance and high levels of activity, "Oracle Supply Chain Management, Vice President Product Strategy Jon Chorley said.
[1] AMR Research Report "What is effective trade promotion? The second part," by: Lora Cecere, Fenella Sirkisoon, published on December 11, 2007.