Abstract: the process of building enterprises in the information technology used in computer, communications and Wang Luodeng IT, extensive use of external and internal information resources, and gradually realized Yun Xing's Quanmian automation. In this paper, an integrated supply chain management model for enterprise resource planning, customer relationship management and supply chain management integration were discussed.
Keywords: Enterprise Resource Planning Customer Relationship Management Supply Chain Management
In the enterprise information construction process, ERP, CRM and SCM information systems as a key play an increasingly important role. Supply chain each company are the chain's an indispensable part of making full use of integrated supply chain management to provide the facilities, the realization of SCM, CRM and ERP organic integration, to meet the market of the enterprise demand for the product is different important issues facing enterprises.
Integrated supply chain in the ERP, CRM and SCM
At present, domestic and international supply chain management focused on solutions to the problems of individual enterprises, less the entire chain from the perspective of integrated supply chain management to consider the issue, which happens to be the key to establishing a competitive advantage. Some scholars have made a meaningful discussion, proposed an integrated model of supply chain management implementation steps. They believe that only by establishing integrated inter-enterprise supply chain alliance to get a real competitive advantage. The model includes: infrastructure, integration functions, the internal supply chain integration, the external supply chain integration, integrated supply chain alliance five stages.
Inspired by these studies, we believe that the integration of construction information, in order to play better supply chain integration effect, should the entire supply chain from the perspective of the establishment of a unified supply chain-based SCM system, the supply chain information management center, unified management of relevant information and configuration. On this basis, the various companies to develop their own ERP, CRM, individual-based SCM. Figure 1 shows, in an integrated supply chain based on various enterprises within ERP, CRM and SCM integration of individual enterprises, enterprise SCM system to manage their own information centers, from the supply chain from the overall SCM center maximize the value of starting to mobilize scattered information and resources, supply chain logistics, information flow, capital flow controls, from raw materials, semi-finished products, final products to the final product sold to customers, to achieve supplier, manufacturing products , agents, producers, end users with common interests into a chain.
Integrate the three ways the organization and management
In general, individual enterprises in the supply chain should have an overall construction plan information, internal information from the beginning, before implementation of the ERP system, based on ERP, SCM and gradually expanded to CRM, to enable suppliers, manufacturers, Distributor closely integrated through the supply chain, driven by the customer to achieve an effective flow of materials. Under this premise, the whole supply chain committed to the progressive realization of integrated supply chain based on the three major information systems integration.
Integrated design of three integrated
ERP and CRM Integration and Optimization of overlap
For the individual enterprise, the ERP is now available in the sales function is limited, and is rapidly developing set of traditional CRM software sales and service automation, e-commerce, marketing automation, analytical applications and telephone authorization as a whole, can be realized sales and marketing process automation. ERP and CRM functional terms from the integration of some of the main reflected in the cross between them and the following overlap, cross-functional module should be based on business processes need to be straightened out, fusion, to enhance the overall functionality. Here are the recommendations work overlapping actions:
ERP is responsible for: product management, workflow management, staff management, order management, product basic information.
CRM is responsible for: customer management, sales management, sales management, customer service and support, decision support.
Jointly responsible for: the exchange of information.
Overlapping part of the ERP and SCM integration of individual optimization
SCM is a business where the individual referred to in the supply chain management system. In general, enterprise supply chain management including supplier management, purchasing management, product design, production planning, materials management, logistics management, order management, inventory management, transportation management, warehousing management, and customer service. For the individual enterprise, the ERP can not afford to face the coordination and integration between enterprises, SCM provides a better solution, specifically in the following areas of overlap between the two. SCM as provided in these areas function better than ERP, the integration process, the corresponding part of the latter can be incorporated into the individual supply chain management system:
SCM enterprise demand planning solutions and Internet-based collaboration engine, etc., can help build communication technology among enterprises, the latest forecast and real-time collaboration, providing a precise prediction, ERP provides a demand forecast although functional, but more the former less, should be classified as supply chain management system.
SCM production program can analyze internal production facilities and supply of materials Hu business capacity Yue Shu, preparation Manzu material and capacity constraints of production schedules program, Bing Ju Huan Ke Yi according to the given conditions were optimized, and based on the ERP program Moxing MRP has Qi its own shortcomings, such as the assumption that lead is a known fixed value, the assumption that all work is carried out under the premise of infinite capacity, and Xiugai with a very time-consuming, to be classified in supply chain management system.
SCM enterprise distribution plan for the marketing plan developed to provide a more comprehensive feature that can help manage the distribution center and ensure that products can be ordered, profitable, capacity available. Distribution programs help companies analyze the original information, and can help companies determine how to optimize production capacity and distribution costs or costs according to the level of customer service.