1. Overview
China's auto industry experienced several years of wind and rain journey, finally ushered in the first year of accession to the WTO to its residents. As the automotive industry a key link in the chain of auto parts industry, but was forecast for the next several years one of the fastest growing industries. Enterprise management information and e-commerce automobile manufacturing plant in China, though still lagging behind the application, but its position will become increasingly important.
With the Internet technology development and wide application, the human society from the industrial economy era Jin Rudao "Dianzaishangwu" Shi Dai; China 加入 WTO soon, global economic integration is irreversible, the market Jing Zheng environment is tremendous changes in Qi Ye Qiang had to face the "Customer", "competition" and "change" for the characteristics of the background. WTO to bring about competition in the automotive industry is unprecedented, the current between the various car companies increasingly fierce competition for customers, and from the technical content and price competition in the field, and gradually promoted to the service area. More and more attention to the domestic auto manufacturers after-sales service, but consumers do not seem to accepted, mainly due to domestic auto manufacturers in the service area are extremely limited, mostly to set up a hotline for consumers to solve problems. More and more consumers may face different needs and consumer hotline increasingly insufficient. Many people have complaints or seek to play a dozen service calls can not solve the problems encountered, or between different sectors of automobile manufacturers pushed to push to the experience, but how to solve this problem, the domestic car manufacturers proven hard to have good policy.
According to an investigation shows that domestic brands in the service of common weakness is the lack of clear and enduring concept of customer service. In particular, the following mid-range cars even more difficult to meet the service requirements of users, in order to truly integrate with the international standards, are still a difficult way to go. But the domestic auto manufacturers have been aware of the seriousness of the problem, after the price war, they were talking to the competition, focusing on service sectors, respectively, all manufacturers are playing against consumer demand, "service" sign. If the day Xiali car price cuts, said to be pushing its cars services to optimize service to win hearts and minds. Citroen, Santana, Jetta sales in the country increased, the intensity building maintenance network. In the price war after war service has been launched in the automotive marketing.
Many well-known manufacturers to compete among the ranks of the face of intensified competitive situation, how to develop better marketing strategies to attract and maintain the most valuable customers, has become the focus of competition in the industry. Feedback to carry out good after-sale management, retain old customers to new customers and old customers with the current terms, it is a good competitive strategy. However, on the whole, the current domestic automotive aftermarket feedback still much to be desired, the consumer reflect the more technical problems mainly poor maintenance, low quality of service, management, backward parts counterfeiting charges confusion and so on. The most important reason is the production, sale and maintenance of the divorced; service out of touch with distributors and manufacturers.
China Digital Over the years, information technology in the automotive industry's a lot of successful experience in research and development of the "China Digital 4S after-sale protection management system." The system manufacturer of automobile production, sales, maintenance, after sales and dealer feedback data for collaborative management, you can track the user sale, and rapidly respond to user complaints, all sizes, the way business is automobile production plant Feedback on the after-sale management.
2. Program brings business benefits to customers
Use the China Digital 4S sale protection management system can provide customers with the following business benefits:
Information on the sale to achieve the scientific management, reduce operating costs. Enables enterprises to implement all aspects of operations the user value, allowing a business strategist among the decisive away.
Extension to the E-Commerce
Passive participation in the past customers into the customer enterprise marketing actively involved in providing enterprise customers with new channels for interaction.
Open architecture
Assurance system with other business systems (finance, leadership decision support DSS, e-commerce, etc.), information exchange, to protect the user's original investment is conducive to long-term development.
Strict access control
Strict access control in the automotive industry, the need to strengthen system security protection.
Convenient operation, easy to learn
Browser interface combined with real-time online help feature makes the system convenient operation, easy to learn.
3. Solution
3.1. System Network Architecture
System settings database server and Web server, the set (you can use the same server);
Web server set up Web site, the 4S shops, car dealers, auto parts business, end customers can access the service feedback system, entry to after-sale feedback or complaints register;
Headquarters managers can access the service after sales service feedback system for tracking service, complaint and inquiry information processing operations such as statistical reports;
Headquarters data can be shared between all systems access;
Enterprise management can be anywhere at any time by way of Internet access systems, after-sale feedback and other inquiries related data.
Internal personnel, including sales management, inventory management or finance, you can visit the Web management system or the background check system is operational.
3.2. Features
3.2.1. Overall functional block diagram
3.2.2. Qimao Channel Management System
3.2.2.1. Enterprise Order Management
Monthly plan approval
To review the plan monthly car sales agents.
Forecast plan approval
Audited the forecast vehicle sales agent sales program.
Invoice confirmation
Actual invoice for confirmation.
3.2.2.2. Inventory Management
Inventory Management Headquarters
One of the editors were based storage management and query.
Transit warehouse inventory management
Search the interim storage of inventory.
Tune warehouse management
Transfer editing warehouse receipts and inquiries.
Delivery Management
Edit and invoice queries.
3.2.2.3. Corporate Sales Manager
Sales Management
Single-edit and check sales.
Return Management
Returns a single edit and inquiries.
3.2.2.4. Sectoral policy analysis
Order Statistical Analysis Report
Headquarters, transit storage deposit Statistical Analysis Report
Statistical analysis of sales reports
Sales Forecast
Order Forecast
Statistical analysis of channel sales report
Statistical analysis of the distribution channel inventory report
3.2.3. Parts Channel Management System
3.2.3.1. Enterprise Order Management
Monthly plan approval
Forecast plan approval
Invoice confirmation
3.2.3.2. Inventory Management
Inventory Management Headquarters
Transit warehouse inventory management
Tune warehouse management
3.2.3.3. Delivery Management
Sales Management
Sales Management
Return Management
3.2.3.4. Sectoral policy analysis
Order Statistical Analysis Report
Headquarters, transit storage deposit Statistical Analysis Report
Statistical analysis of sales reports
Sales Forecast
Order Forecast
Statistical analysis of channel sales report
Statistical analysis of the distribution channel inventory report
3.2.4 after-sales service management system protection
3.2.4.1. Maintenance Station Service Management
Identification of a single management
Repair corrupted state
Information processing claims
Claims processing information
Poor management of chemicals accessories
3.2.4.2. Vehicle after-sales management
Quality management during driving
Storage quality control quality control
Sales during the quality management
3.2.4.3. Accessory after-sale management
Storage quality control quality control
Sales during the quality management
Proposed information management
Complaints management information
Recognition of information management
Consultant Information Management
Customer Feedback
Sector decision making
Parts of defective products
Corrupted state of repair
Statistical analysis of claims information
Statistical analysis of claims information
Identification of one of the maintenance
Statistical analysis of quality accessories
Statistical analysis of vehicle quality
Statistical analysis of the proposed information
Statistical analysis of complaint information
Statistical analysis of recognition of information
Statistical Analysis Consulting Information
3.2.5. Statistical analysis platform
Statistical analysis report main function is to view the survey results, and can be set according to need for the program, some statistics in a program similar to the program group to facilitate the view and management.
Existing programs provided by the system is divided into traffic statistical analysis, statistical analysis page, the merchant statistical analysis, statistical analysis of goods, documents statistical analysis, statistical analysis of visits and to plan. Users can also program builder, their new program.
Users report the statistical analysis found that the program did not fully meet the needs of the construction, you can add programs in Report Builder statistics reflect a great deal of flexibility.
Shown in the following statements:
Stock Ledger: The Stock Ledger can view the product inventory information
Stock Liushui Zhang: You can view the products entering and leaving the Liushui Zhang
Effectiveness analysis: can view the sales within a certain time, sales, and can generate analysis diagram
Product analysis: analysis of customer demand for products
Receivables report: analysis of customer sales and receivables to the situation paragraph
Customer feedback analysis: analysis of customer feedback on the sales contract, so you can know the customer's impression of the product
Sales Funnel Analysis: In a period of time, selling the project at all stages of the quantity and sales, and sales funnel analysis diagram can be generated
Ranking: Shows the time customer, product, sales representative list.
3.2.5. SMSC
This feature is SMS functionality and enterprise information management system for business operations of mutual binding, enterprises can realize the function of the staff of enterprises, enterprises run outside, corporate business between the partners, the work of communication, but also can through its Enterprise customers, suppliers, etc. care services to narrow the distance between customers and enterprises, and further enhance a company when its possible long-term customers. You can also go through the enterprise business functions of marketing behavior.
3.2.6. Systems Management
The system provides a safe, reliable system settings module, the system administrator through this module, you can quickly and easily complete system initialization.
Staff management: the company using the system to register each and every employee, can register their name, contact information, position and other information.
Information management: maintenance of the basic information page (available), user-friendly options.
Settings page: you can dynamically set the page to display information
Organization: maintenance organizations within the company, including departments and job information.
Rights Management: In order to authorize departments or positions to ensure that each employee can only have been authorized to operate the module
3.2.7. Customer integrated information management
Integrated information management through the client, you can check with clients of all sales activities including sales process management, customer service management, contract, order management, customer feedback management.
Sales process management: sales staff to maintain the progress of the sales process, track the status of the entire sales process, and can develop implementation plans
Contract Order Management: Business staff based on customer demand, sales contract, and payment will be the development plan, record billing information
Customer Service Management: For each project, the records of the customers service
Feedback management: sales record in the after-sales customer feedback
3.2.8. Market activities
Marketers to launch their products events records, including records of contents as well as the detailed work of the activity.
3.2.9. Personal Program Management
Service management by the module can produce their own simple work plan and real-time reminder.
3.2.10. Safety Management
Security management functions primarily to provide users with permission to operate the control and data security management. It includes:
Role management: add, modify, delete roles;
User management: add, modify, delete users;
Rights Management: the role or user can set the management and operation of the background module;
Operation Log: Record every user access to the background of the various operations;
Data backup: As the human misuse that could cause data loss or partial loss, it is necessary to backup data in advance;
Data Recovery: When the improper operation of the photos into a data loss, as has the data backup, data recovery functions can be used to restore data;
Backup Transfer: As data backup is to backup to the server, such as need to transfer to other servers or the machine, you can use the backup transfer.
4. Technical characteristics
4.1. Ease of use
Rider 4S sale protection system provides a powerful development, implementation and maintenance of Internet / Intranet platform, users can at any time via a browser to work anywhere.
4.2. Open
Rider 4S sale protection system uses the open extension framework. Can be run separately or integrated into third-party application servers. Through the middle layer business logic, Web-service to achieve.
4.3. Reliability
Rider 4S sale protection system from the early design specifications, to generate and test process, to deployment and ongoing operation and maintenance and so on stage, through efficient and strict project management, well-structured infrastructure to ensure system reliability.
4.4. Security
Comprehensive security strategy, the overall management of information and users, and supports third-party inserts, such as Java Authentication and Authorization Service (JAAS), Secure Socket Layer (SSL), LDAP, and PKI technology.
4.5. Extensibility
Can be integrated with the enterprise portal, showing high degree of personalized, content integration, single sign-on, security and other functions.
5. Runtime Environment
Server-side
Platform: - Microsoft Windows NT 4.0/Windows 2000
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Client
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6. Summary
The 21st century is a century the world's high-speed integration in the international manufacturing industry to enhance cooperation, not only full of opportunities, enterprises will face more severe challenges. How to improve the strength and make their own brutal competition in the market in an invincible position, and only abandoned the backward ways and means of production, using the actual production requirements for high-tech enterprise means to improve production efficiency, reduce production costs. China Digital company dedicated to business for today's dedication of outstanding domestic software manufacturers - 4S aftermarket vehicle security system of God, and we sincerely hope cooperate with you and create brilliant tomorrow!