Clear
Ming is the transparency of information. Information out quickly is the premise of the information specified in the key information to understand more fully the future: In the rapidly changing fashion industry, for the statistical analysis of past data, only a limited reference value for the analysis of information transfer into the future success key. Is like car, if you see far ahead, certainly not too fast.
Zara's speed depends on the downstream supply chain information in a timely manner for future delivery. All of the organizational design, operational processes, performance measurement, and even the layout of the office are to facilitate communication in principle. ZARA's design center is divided into three parts, namely, Men Women and Children, were taken to three types of business model, although the increase in design Sale Purchase He Shengchan planning staff, increased operating costs, but Youyuzhezhong organization Jiegou design Yijigongzuo place conducive to information transmission, can improve the entire supply chain responsiveness.
Zara focus on the latest information technology to enhance information transfer. Pocket PCs are used to pass customer information terminal, the message includes not only orders and sales trends as hard information, including customer feedback and response for product information. Fast real-time data transfer, plus zara shortened supply chain processes, greatly reduces the bullwhip effect on supply chain demands, reduce slow moving inventory, so far below the peer end of the quarter the level of discount.
Domestic enterprises is worth drawing: zara, delivering customer preference trends and other soft information, and information to those who need the information: the fabric is passed to the trend of changes in demand for fabric procurement and supply sector, the popular element information to the designers, the trends in customer preference for product information to the production planning departments, although this information can not directly determine the number of orders, but the design for the back-end supply sector to grasp the trend of great help to the terminal.
POS terminals are a lot of the data collection tool for enterprises, most of the collection of enterprise Zhege tool orders Xin Xi, Qi Shi Xiao Shou Zai Shuru a business every time, he will make a person right Goumai record Jiu Jian Dan on the back of Shejikaifa You very Bangzhu: purchaser's sex, age, character types, this information need not even ask consumers, only need to observe the salesperson can get. For domestic enterprises can achieve the first hard information on the purchase of the rapid transmission of information. The sales cycle for a quarter of products, timely statistics to purchase information, is essential for the rapid up Single.
Perseverance, seek truth from facts
zara clothing enterprises believe speed is the key to success, and to this maverick and break a new path. Zara's strategy is unprecedented, zara able to come today, it can be said is the untiring pursuit of speed and success in the dark. The key to this success is targeted, realistic goals can be achieved using all the policy means the assets of the investment strategy from large to small, office layout, slide to the ground from the building hanging on a rack at the transport strategy, etc. . Zara is definitely gone through a lot of detours, but not known to outsiders, we see today, just under the aura of success zara, those bends, then who is stuck.
Our apparel business, compared with zara: not the same size, location not the same, the basis for the development of different, different culture, different capabilities of knowledge workers; so Zara's most rapid response strategy for many domestic enterprises have reference only meaning, zara thinking is key to learning. In addition to the core of thinking outside zara, zara for domestic enterprises there are two things worth learning, that is: for speed and persistent pursuit, pragmatic strategy by the speed of all useful; This is the best thing to learn.