Another Way to do business IM



In China, almost every Internet users are users of QQ, MSN and many white-collar office workers is the user - a lot of people seek its users. IM (instant messaging) tools become inseparable part of Internet users live. However, IM is the most for business leaders and corporate IT managers a headache for web-based tools. Difficult to standardize the monitoring, security major, information leakage can not control, many employees use work time through personal IM "duties," such as personal IM is corporate managers are widely denounced. Both internal staff to facilitate communication, but also will help monitor the enterprise IM seems to be the perfect solution. However, since the enterprise IM market in China in 2002 inception, the market has always been tepid. According to CCID Consulting's data, the 2008 corporate IM market in China was 290 million yuan, to really scream on the name of the enterprise IM tools only click technology GKE and Tencent's RTX. Enterprise IM is really not the same as the personal IM market made a big cake?

In 2001 he entered 263 Network Communication Co., Ltd. (hereinafter referred to as 263 network communication), currently the company's CTO of Li Hongyu do not believe this evil. In his mind a good long portrayed the new blueprint for enterprise IM.

Pushed by the anti-corporate IM enterprise mail

Yu Li told reporters, 263 network traffic, which never called that name, until the end of 2003 when the name change. Company name change means that 263 network communication to rethink their business. The original 263 network communications major business IP phones (mainly for operators to do the background) and corporate e-mail.

Renamed 263 after the business closely around the communications network communications, "263 e-mail actually a kind of communication, we believe that all areas of information sharing is communication." Li Hongyu, said e-mail is stored, send and receive communication, with IM the emergence of more advantage than the message. Network traffic will naturally be concerned about the 263 IM and the development of market opportunities exist.

Personal instant messaging market, with access to 263 network communication ability, but Li Hongyu that only do 263 to network communications has been the traditional business-side service, does not even enter the personal IM market advantage, most likely entered the same way as other made of much business to personal IM. Then the enterprise-level network communication IM263 have a chance?

263 messages in the booming business process, Li Hongyu found that companies using the 263 e-mail, in addition to the employee with e-mail account, the special need for a central management platform. So what can it take on this responsibility? E-mail? OA platform? All OK, but not enough! Enterprise-class IM then it could take up this important responsibility.

Li Hongyu also noted an interesting phenomenon: Personal IM is the popular e-mail as login name. It can not use e-mail as the main line 263, through the form of enterprise IM within the enterprise activation key everyday applications, so that the enterprise IM as internal communication, management, bridge and the core?

Li Hongyu study the market in enterprise-class IM products have been found, click Wang Zhidong enterprise IM technology to do when relying on its collaboration software, enterprise-class IM Tencent is more to their personal IM - QQ's advantage to do the extension. If you do enterprise-level network communication 263 IM will be mainly relying on its large corporate e-mail users (15 million accounts), to achieve the enterprise push e-mail anti-corporate IM. This cut into the enterprise IM market to fully perform the 263 network communication resources.

The 263 network communication in an e-mail business users to do their research found that more than 50 corporate employees are all manageable, controllable, there is a demand of enterprise-class IM: 50% of the companies interested, 30% of companies have a strong interest.

Another unified communications?

In early 2007, 263 enterprise-level network communication made to do IM, 2008 年 4 was officially project. Li Hongyu 263 to lead a 20-person development team fighting enterprise IM for 6 months, in October 2008, 263 enterprise-class IM achieve closed beta, the year in November to achieve small-scale trial run, May 21, 2009 officially released.

263 network communications Unlike traditional enterprise IM will pop up a separate IM client allows users to log on. Type of IM client for most employees would look for trouble. "Most of his general staff have a IM tools, you allow them to apply for one, they may be more offensive." Li Hongyu think of ways that enterprise-level network communication 263 IM with business model - the 263 network communication to help complete the establishment of good corporate IM systems, enterprise specialized personnel without leaving a reasonable maintenance and daily management (responsible for the background network traffic by 263), its employees only need to log-mail within the enterprise can start the IM system.

For new employees, as long as a log you can see immediately from the enterprise IM communications company recorded (list A list of business mail communication with synchronized recorded), each employee on his IM list, do not IM tools like traditional individual needs of their friends one by one to increase the user. As for the practice of using MSN and QQ communication staff (many of their colleagues in the list), but also through the enterprise-class IM to quickly find colleagues usually not very connected, such as the company's cashier and the new incoming staff.

After logging of IM staff, but also can easily click on the various bundled applications (of course, set the permissions for each system), to achieve the message transceiver, the internal real-time communication, real-time searching of recorded communication, "If there are messages to Le also be through enterprise IM timely reminder, to inform "," we have also, such as network fax, phone Hui Yi, internal forums, with internal Liulan etc. associated with communications of things are integrated Dao enterprise IM Come on. "Li Hongyu told Ji Zhe, 263 IM network traffic through the enterprise to the other communication tools to integrate and form another kind of unified communications, "Enterprise in the future through the IM platform to hold video conferences, we follow the number of users or use the time to charge."