In recent years, Chinese enterprises "going out" has become a trend, but we always stumble in the process.
Previously, the industry's only pay attention to summing up a large macro-rough, some of the details shown on the negligence is insufficient attention, but these ignore the internationalization of Chinese enterprises is leading to the failure of important factors.
Many domestic enterprises believe that the international market is doing abroad. This is a misunderstanding, a genuine overseas markets should be the domestic market extension, to be at home on the operation of the part of the first implementation of international, including product development, order processing, management system, customer management systems, and domestic logistics and preparation of all necessary internationalization. Meanwhile, the "going out" of Chinese companies in overseas business is half that of overseas business unit or overseas branches of the matter. This is not true, overseas business is the business of international, those in overseas factories, half of the body in a foreign country: face international competition, innovation and implementation; the other half at home: reliance on domestic resources to prepare and support.
That is not aware of this situation, Chinese companies tend to overlook such problems: enterprise framework designed exclusively for the domestic business can not meet the requirements of overseas operations; domestic business is enormous, easily squeezed out of overseas operations, resulting in overseas business organizations can not fully authorized.
To order processing example: the Chinese market demand for the product of a section of 1 million units, then the entire procurement and production arrangements are very easy to Russia's demand for a more prosperous, there are 5,000 units, the production process is also better arrangement, but in Singapore market, market feedback, as long as 200, arranged the production process will be difficult. So, Singapore's orders should not?
Determines the internal management system to improve efficiency throughout the working hours, to save costs, the competent domestic factories in Singapore because of small orders that affect efficiency and give up business. Conversely, Chinese companies have changed the entire structure of the system.
Easy to change the corporate structure? Chinese enterprises have grown up in the domestic environment, the entire enterprise system has become president of the word inertia --- thanks to decide corporate behavior. However, it happens that only orders for a class similar to Singapore's problems are solved in order to explain the real Chinese enterprises "going out" the. Therefore, Chinese enterprises can not always complain about the highly competitive overseas markets, in fact, root in the country. If the entire business operation of the process can not adapt to foreign business, then the first step towards internationalization will fail.
In addition, prior to expand overseas, Chinese enterprises have to consider whether they ready.
Enter a market, not only to look at whether the opportunity, more opportunity to see whether it belongs to you. Many Chinese entrepreneurs can accurately grasp the opportunity, but do not want to pondering whether the opportunity to own. If not, rush to attack the Chinese companies is likely to be opportunities to eat.
In South Korea, Japan and the operation of local enterprises, the Russian TV market has maintained a 15% expansion rate, the market opportunities for companies belonging to these three categories: Korean firms on the ground in a cooperative manner to establish a joint company, ROK enterprises financial and technical personnel assigned office together with local staff, the company controlled by the South Koreans; Japanese companies based in Russia outside the window, the TV on the European countries, Japanese companies enter the Russian market by way of re-exports; Russian local color TV business is like a duck, to carry out some simple plant can be assembled out of the product.
Well, now China's color TV enterprises bigger, and the Russian markets are not we? Shall we go, how to? In trying to answer these questions, the Chinese color TV enterprises need to study Korean, Japanese and Russian companies the advantages and disadvantages of different modes of operation, of which more readily accepted.
Japanese companies look very attractive model, but we also take goods in the market the way outside the country, will not have the attractiveness of Japanese products. South Korea model is one way to imitate, but need to find partners, it will not only take up a lot of money, and cooperation failure. We can also identity Gaoge local joint venture, but it is not.
Therefore, Chinese enterprises should learn to analyze access to future opportunities, dangers, methods, and design a workable model, this is the first step. After the need for repeated tests to find model. If there is no wealth of operational experience, the details of this model will be competitive in overseas storms in exposed and allow Chinese companies stalled.
Therefore, the international operation, the design includes the design and concept to design. If the design was reasonable, there will be some matching of risk control measures.
After determining entry mode, there must be a solid implementation capacity. Implemented this model from China's preparation to logistics companies, import and export company and all terminals, involving many aspects of function, each department what to do, need to measure human resources and operational capacity in the local.