China, the rise of software companies to seize new opportunities
SOA "enchant" Asia
China's software industry in 2007 is in the collective silence.This year, in addition to remarkable performance of embedded software, other software applications and the basis of the lack of highlights.Throughout the year, can really become an "annual theme", and also should be 05 at the end of the rise of the "SOA".The difference is that 2007 is the application of SOA, and also test the software in the enterprise, in the treatment of "SOA" approach, some enterprises are still in the watch, and some companies put their own development go into SOA, and the SOA as a real opportunity.
East Pass is to SOA as a business opportunity.As a 15-year-old has been the middleware business, through the East witnessed the growth of Chinese software companies.China's software industry started relatively late, the development of operating systems and databases is almost no chance.East Pass firmly grasp the "middleware", the only chance, and IBM, Oracle these giant to compete, and ultimately Bode 30% market share, become a miracle in the history of software development.
Since 2005, the East Pass optimistic about the emerging SOA, and adjust the strategy as a way to build their competitive advantage.Through two years of work, the East through the "SOA strategy" in 2007, the market achieved good results: the successful products, open up a number of success stories, and promote the many integrators share the "integrated" big market.
Hold high the banner of SOA
SOA (Service Oriented Architecture) or "service-oriented architecture."It emphasized two points, one "service", the second is a technical solution to solve the problem.SOA is the need to address various technical issues related services.SOA for the integration between systems, the interaction between applications, services and resources to provide quick access to more advanced technical support.It was predicted that by 2008 75% of enterprise applications using SOA elements.
Software industry in China, the East Pass is definitely "SOA pioneer."Zhu Wei, director of legal technology, known as "China's head of SOA"; East through the SOA Club, also attracted a large number of programmers and students, became the Enlightenment SOA zone; the same time, to address the "SOA last mile" applicationsproblem, first proposed the East through BOA (Business + SOA) concept, based on the SOA framework, fill in many of the local characteristics and regional characteristics of the industry to achieve the effective application of SOA integration with the industry.
In 2007, the East produced TongIntegrator products through China's software industry to become a real flagship SOA product, the product of the first opened to promote the practical application of SOA to the prelude.SOA in 2007 at the annual meeting, TongIntegrator 3 no suspense to get the "Best Practice Award", the product in the practical application of the Marine Board, effective implementation of existing information resources and maritime communications system to integrate resources andthrough the emergency command platform, database and electronic charts, the use of drift and other mathematical models in life rescue and emergency auxiliary command application management objectives.
August 2007, the upgraded TongIntegrator V3.1 advent of further enable the industry to see a clear direction for SOA development in the field, many experts were calling to congratulate the East Pass."In the understanding and grasp of the domestic industry demand, the domestic manufacturers of the inherent advantages of middleware, TongIntegrator V3.1 will be the representative of the product."
SOA products and success stories of the emergence of many software companies will change the financial statements.Oriental through, for example, before the purely functional middleware products, such as messaging middleware and transaction middleware, the company's profit has been the subject; but in 2007, with the expansion of user integration requirements, "SOA class of business"the company has become a very important source of revenue.This release a signal: platform software vendors through the "SOA class of business" in the eating packaged software market.- As analysts said, in the next three to five years, packaged software vendors and platform software company to reach a delicate balance, with business experience in the application and need to constantly develop and change the application environment can be integrated, whichcreated a new demand: SOA class business.
Innovation changes the way to go
SOA is a software company banner.But the extent of information varies, the goal of vastly different information users, SOA is not a "cure" the plaster.In many cases, we also need to take into account the "BUSINESS".- Only for the business model of the information, and is the best information.
This is the original intention of the East through proposed BOA.BOA is a thought, a single application by the middleware technology can be solved simply by traditional EAI integration can be, if the integration of a wide range of enterprise and enterprise integration or enterprise may use the concept of SOA, in SOAtechnology was not the case, with EAI is also possible.SOA is very important that the pattern, do not follow the concept of a factory framed.There is also a concept that industry solutions, that is, to consider the product of.SOA has this idea only after the foundation of a module of a mature, services and products may be in various places before they can reuse.
In 2007, the East pass that, from the concept of SOA is not just the changes to the BOA, but also innovation in the sales mode.In order to better realize the "BUSINESS", the East Pass needs and more integrators and consultants are a partnership, dismissing the former direct sales model."Most of the domestic integrators application is an industry leading vendors, so the client to the dynamic evolution of the SOA, domestic builders and we have great room for cooperation. In business consulting, needs to understand, SOA governance, architecture design, integration experience, platform experience and ability to develop other aspects, and who has more power, who're likely to get a new market, this revenue from continuing operations. "pass head of Miss Zhang Qichun East says.
In the past, the East lay through by virtue of his direct sales model in the domestic market in the first place middleware, based on "one on one" sales and service model, so that East through to the individual needs of the user to grasp has a great advantage, infinance, telecommunications, transportation and energy industries and e-government has made extensive application, with a total installed capacity reached 40 million units, in a variety of business-critical middleware products have shown the strength of domestic, has been the trust and praise of many customers.However, as the market changes the competitive environment, a single direct sales model has been difficult to support business demand, so the East pass through the cut into the distribution channels are seeking to achieve greater breakthroughs.In 2007, the East Tong signed a new Synnex, the total ECS two distributors, more than 500 system integrators, and China Netcom Group System Integration companies to become distributors of its industry.Distribution system through the building to the East alone out of plight.
Also associated with channel innovation and management innovation.In 2007, the East Pass, Zhang Qichun personally, encourage enterprises to standardize and streamline management.She therefore learn from the experience of successful management of many enterprises and the introduction of virtual organization "Management Committee" to ensure that East through to go in accordance with established goals.
In services, the East Pass in 2007 also contributed to great change.East through the end of March 2007 the official opening of 7 × 24 hour national uniform service hotline, hotline launched to provide customers with more high-quality, fast and convenient advice and services.
Achieve win-win situation
In 2007, the East Link in e-government, finance, electric power has made breakthroughs in many areas.Shanghai has won the bid, "Gold Project" the quality of the service hotline "12365", Civil Aviation Flight dynamic information system in North China Air Traffic Control Improvement Project, and the power industry "SG186 projects."
TongTech Vice President Xu Zhidong said that in these large projects across multiple areas, cooperation partners "contributed to" everyone "together into a single fight together."As a systems integration company, and the East pass through cooperation, they can really implement the SOA business and enjoy the results of the latest middleware technology.
China Netcom Group Corporation is a systems integration partner, as the East Pass (TongTech) total industry distributors Netcom, China Netcom has a strong system integration and business services, system integration capabilities, through the cooperation of him and the East is the "win-win": industry partners to closely integrate the product manufacturer industry partners will help improve the ability to continuously improve technology, and product vendors will also work closely with industry characteristics, and constantly expand the penetration, enhanced user support services for the industry capacity.
Line on the right track, the probability of success on the big.East through 2007, "held the banner of SOA, and take the road of innovation and change, to reach customers, partners and the enterprise's own win-win" greatly enhance its own competitiveness.In a large consulting firm's "competitive rating of China middleware vendors special report 2007" in China from its core middleware vendors competitiveness, sustainable development, three aspects of capacity and ability to respond to a comprehensive research and evaluation, analysis TOP10 middleware vendor rankings.From the data, TongTech and BEA, IBM middleware vendors in China is still occupying the position of the top three, showing a great vitality.