In 2005, Sichuan Unicom to build the "Tianfu Agriculture Information Network" was the "World Summit Award", the meeting for their comments as: "a society for the provision of public goods the poor success of business models, with the promotion in developing countriesof value. "Previously, the State Development and Reform Commission has" Tianfu Agriculture Information Network "included in the national e-commerce special project in 2005, central government subsidies for its projects 7.5 million yuan.
China Unicom's value-added services Tong Xiaoyu, general manager, said, "Tianfu Agriculture Information Network" is in his hand during the general manager of Sichuan Unicom built.In his view, "Tianfu Agriculture Information Network" can from Sichuan to the country, from the domestic to the world, is that the service "three rural" in the case of developing countries like China, for wide publicity.
Mobile networks play a key role
In 2005, the Central Document No. 1 proposes strengthening the building of agricultural information for the "three rural" services.But a long time, restricting the development of the rural economy of information transmission, "last mile" bottleneck in the solution?With what kind of pattern to achieve?Answer numerous.Sichuan Unicom led operation "Tianfu Agriculture Information Network", so that many farmers took to the road through the information to get rich.
To address long-term legacy of the "last mile" problem, Sichuan Unicom full advantage of covering 90% of the rural population of the mobile network and the advantages of an integrated communications network.May 2003, Sichuan Unicom integrated mobile network, data network, paging network, SMS, CDMA1X mobile data networks, artificial integrated telecommunications network such as call centers and integrated information platform and began building "Tianfu Agriculture Information Network."
The characteristics of small-scale peasant for Sichuan, for the information to achieve localization, more real and effective, Sichuan Unicom established a township information station for the majority of farmers for collecting and disseminating agricultural information to farmers issued cell phones, pagers, wireless landline, etc.information terminals, but also to disseminate information to local farmers need to publish to the Internet.
To facilitate the collection of information, information stations are located mainly in the local township government, professional associations and agriculture-related enterprises.For information quality, Sichuan Unicom established strict rules and regulations, various kinds of information to be sent by the township in charge of leading audit check, signed and sealed, to ensure the authenticity and authority of information.
To help farmers answer questions, Sichuan Unicom has also opened a special hotline 10109555 manual specifically hired well-known agricultural expert, for the majority of farmers with one to one information service.Farmers can choose SMS, WAP Internet phone, pager or artificial Chinese hotline so simple, economical way to receive Nongjingxinxi.In-depth information on rural stations and almost all modern means of communication, mass battle, effectively address the information into the farmers "last mile" problem.
"Branch + Association + Unicom = wealth", which is what Daan District, Zigong City in the Town, put up banners outside the government, China Unicom has become one of the peasants to get rich of the three conditions.Indeed, through the "Tianfu Agriculture Information Network", farmers can adjust according to market demand, agricultural structure, you can also learn technical knowledge of agriculture, the most direct effect is the marketing of agricultural products at any time publish information widely overhead road."Tianfu Agriculture Information Network" at the lowest cost, fastest way to help farmers realize the income.
Provincial secretary of the start of the salesman
Tong Xiaoyu, said: "As a listed company, China Unicom can not but take into account the efficiency of enterprises, only the company can continue to nurture the development of agriculture. Sichuan Unicom building 'Tianfu Agriculture Information Network' first power is expanding the market. Although large rural marketpopulation base, has a huge potential market, but farmers do not have spending power, it is difficult to expand the rural market. But we also see that the farmers have a very strong demand for information, if farmers increase income through the information to be able to open this market."
Sichuan Unicom to establish full use of social information resources "Tianfu Agriculture Information Network" platform, with less capital investment with China Unicom to build features, highlighting differences of agricultural information of mobile communications products and new marketing channels township.
Sichuan Unicom in accordance with the "Information + voice" model designed specifically for rural markets communications products, billing through the district, moderate reduction in regional mobile phone charges, the user can afford to solve the problem.In the information station construction, Sichuan Unicom into account the effectiveness of inputs and outputs require up to 300 users can build economies of scale township information station.Information station is not only a platform for information dissemination in agriculture or the development of rural users channels and customer service window.
In addition, Sichuan Unicom in the "Tianfu Agriculture Information Network" campaign, also successful with the provincial government and the city the power of state government, and even Sichuan Provincial Party Committee Zhang Xuezhong are willing to be the greatest salesman since.As a simple couplet of Sichuan's words, "mobile phone, pager, telephone, all agricultural information machine; party members, officials, information workers are Unicom salesman." Visible Sichuan Unicom in service "three rural" has wonrecognition of the community, thus effectively promoting the expansion of rural markets.
As of October 2005, Sichuan Unicom in Sichuan province in 21 cities in 134 counties have set up more than 1,000 information workstations, "Tianfu Agriculture Information Network" nearly 900,000 users, and maintain a high growth state.These users value more than 40 yuan ARPU, churn and lower than the average of the province.
Sichuan Provincial Party Committee Secretary Zhang Xuezhong that good Sichuan Unicom to business interests and social responsibility are combined.He said: "Farmers to the community, the product to market, with a market adjustment of agricultural structure. Sichuan Unicom did not increase the burden to the government, enterprises also been developed to achieve a win-win."