On the Internet every day, prepared a large number of misleading and a waste of page content users thousands of hours. For today more than 1 billion Internet users, these misleading equal to the same frustration. For your customers, this may mean opportunities to pass. Understanding and efficient method to enhance the code for each page of your website design and online experience. And your customers will reward you with marketing and sales efforts to pay, it can make you a better web designer.
1. Site structure is essential
Our users every day to be a large number of disorderly Links harassment. Please do not increase this confusion.
We should do is to organize our information page, with the intuitive easy to understand way to guide and help users find the information they want or complete the desired task, so users can save time for other things bustle of the .
In accordance with the objectives of the user's needs rather than structural organization of the customer's company Web site navigation, information and links. Customers their site is not the company's management structure chart, so please do not follow such a structure to organize your site.
Case: A Enterprises merged company already has a page that contains various sub-sectors of the site (such as legal department, accounting department, marketing department, etc..). Users need to be blindly jumping between pages in all, or even to guess in which department they should find the page where you want the information.
Solution: Structure the user needs guidance, reorganizing the structure and content sites, such as the tasks the user needs based on re-classified as: sale of business; acquired businesses; additional services and the like.
Perhaps the business itself is very complicated, but let users find the information they need should be a very difficult task.
2. Let your pages are readable (scan) of
Customer's site is not will force you from a bunch of lengthy introduction, and vague information or simply useless description text to discover the information they need?
Study found that most cases of our users only the information in the scan, so you need to do is to keep refining and simple page. In general, if you make a brochure into a web page, leaving only to have the original content of almost half or less.
Professional page to:
Related to the title and content
Subtitle (secondary title)
Points
Short, single topic paragraph
Links with explanatory
Should strive to simplify the customer to submit to your page content, turn them into easy to understand the contents of the blocks. Remove unnecessary words, as far as possible to ensure that every sentence and every paragraph of the streamlining.
3. Use plain language
People are amazed at what I write all the criteria is for students to read. My clients and students will even suspect that this is not offensive to my users?
The answer is no. Clear and concise communication and devoid of communication is a huge difference. Simple and intuitive web site will bring to convey. Readers will be easier to process information, understanding and communication.
Most people do not know even the national newspapers are also applying this standard. Such as Time magazine that is considered the most high-end magazines, but also to a high standard of intelligibility.
Why not use simpler language to express your content? Is the author's self-esteem in trouble? For example, in a flower shop's Web site to see such words: "It's moving in the glamorous pink, or infinite charm fascinating .... "
This is just a site to buy roses only, like "touching the glamorous" Such words will only make the reader feel alienated. Why not use the "beautiful" or "cute" words? They can still achieve your desired effect.
Perhaps this beautiful language, or make you feel superior to others for you to win a design award from one of the awards. But they are really on your customer's business is not much help.
4. Uniform text style
Most business people will be adding content at different times, which led to the contradiction between the content of style.
You should be precise on the page to inspect the contents of each paragraph:
Spelling and typos
Format
Grammar style
Narrative tone
Grammar and Tenses
Text flow
When faced with different commercial markets, my copy will often refer to some of the writing style guide.
For example, when writing for the Canadian market, when a certain word, "The Global Guide to Writing," was Written will guide you to use "website" like spelling. But in the face when the U.S. market,
In short, unification-style key question is to ensure the content uniformity of customers, and unified content can improve the professionalism of their brand - that is trusted and reliable professional performance.
5. Restraint and false enthusiasm
Sincere enthusiasm is good. But we always see a lot of false enthusiasm.
Over the past few decades, the enterprise sales team will be held in a warm week, the General Assembly to stimulate the mobilization of their passion for work. Then they received over-stimulating the sales representative will be going door to door, knocking on doors to persuade or to please those "potential customers" to buy their products.
In this man-made warm, each sales staff who have become fast Speed and willing to accept from others "refused." Until his angry customers to shut him up.
Today, no one would tolerate such things, if only just a few seconds. All communication is only a user clicking on the "Back" button before the page will stay in your long.
"We are the best business !!!!" XXX garbage text just like to tell your customers:" In addition to telling you more crap, we have nothing to show off out of it! "
Compelling arguments, the arguments are real and credible expression of the chart will be client you represent the best professional and dedicated way. If you all just more hype in the text, or stay in the junk mail in it.