As the saying goes: "basic necessities", clothing ranked first, which is very interesting.
On clothing, on clothing, is also very interesting that the two U.S. presidential anecdotes.We know that President Clinton a jeans flying all over the world, Bush was suit and tie all day.George W. Bush took office and ordered the ban to wear jeans in the Oval Office.Turns out to be "once the emperor once they clothes."
There are even more interesting is that economists see the length of the skirt from the state of the economy: Short skirts are popular, the economy active; popular long skirt, the economy sluggish.The surface is very mysterious, but one economist explained, it becomes very reasonable.Because in the era of economic prosperity, women exposed to high wear and stockings from shoes, skirts natural move; to the depression years, frugal become a basic requirement, stockings, shoes not so naturally beautiful, so dressdown side to put it.
Visible, clothes this thing is absolutely not trivial.Often hidden behind clothing is a huge market revolution.Shen looking through the series of "Ancient Chinese Dress", in addition to understand the profound culture of Chinese clothing, we had been able to get a glimpse of the Chinese dynasties of the political, military, economic, cultural, folklore, philosophy, ethics, and manyChange the track situation.Another example is like a modern shirt is not what it was now all of a sudden, it is from the earliest era of ancient Rome, "Sibu Kula", that is, a man wearing underwear, a step by step to the development and change.Declaration of the gentlemen had the aesthetic but "not a shirt with perfume, with a lot of fine linen shirt. In a pure water and air, rural cottage washing clothes," it has a wide variety of shirts, is willing inshirt on the money, if kept clean shirt, but also to determine their social status became the main basis.
Unfortunately, due to historical reasons, China's modern western clothing so much as a smooth process, was "a green," or "a blue", "a gray" to cut down the middle, so he began a difficult journey and from bell-bottomsSo no wonder people will master the Italian clothing Chinese clothing without culture, no story, no passion, no value.
However, because the Internet's great promise, as the booming e-commerce opportunities, coupled with B2C and usher in a new turning point.China's network will set off a new costume is bound to the lifestyle revolution.In addition to the PPG we can see an amazing sales led the way, and "ripple of a pond," but the United States to see a clothing company in its shopping site can set their own body through the model, the virtual modelshape change with their similar appearance, and then the clothes on models who like to buy we can see that the clothing is appropriate, we can see that this is a good time, she gives us the chance to standIn front of a future full of imagination, standing in a inclusive "world becomes flat," the tradition.
Since this is a good time, then surely there is a beautiful story, this wonderful story and will also have a complementary brand.I thought of Ralph Lauren, 40 years ago, he bought only a tie at the RrookBrothers big boys, no Armani's academic background is not born in a family clothing, and even he had never received formal education in fashion design school.However, he has directed films like a camel in the design of clothing.He will describe the design in mind to see the movie costume, and then he will give the design team about what he saw, his team then created a costume based on these clues.But this does not prevent his taste and street wisdom, does not stop him had a dream, the yearning for an American dream.He thought, also did, he used dreams to become a 100 billion dollar annual sales clothing empire.He uses his own unique clothing and cultural portrait of a well-educated, family harmony, love life, the cause of challenging elites.Their area of work, different lifestyles, but they all use the wisdom of thinking in order to create maximum value to the expression of elegance and taste in mind on the interpretation of a perfect life.Ralph Lauren is not just a covered person's body, but also represents a way of life by people with great relish.Yes, that way of life, this is the Carris to do, and now time to give us a great chance for me is to become China's Ralph Lauren.
Looking back ten years, decades of spectacular is so different from the fashion design industry in China is still in the embryonic state, although I do want to say is there are many Carris, as the "Business Weekly" reported that:"With the era of mass media to shape the brand has become past." we are more concerned about is to find effective ways to bring consumers to the brand into their lives.But we are confident that as we discern this new revolution, and have been fortunate enough to take on this revolutionary aircraft.