January 13, Premier Wen Jiabao chaired a State Council executive meeting, decided to speed up the telecommunications network, radio and television networks and Internet triple play."Triple play" hot words once again become the focus of major media.
For the news, I started a little bit not."Triple play" concept of the last century we began to debate 90 years of (more then called "triple play"), and later with No. 82 for a while after the corpuscles, the past two years began to re-warming the.January 2008's "The State Council General Office of Development and Reform Commission and other departments to encourage the digital television on a number of Policies for Industrial Development" (2008 SCS 1 article), April 2009 "electronic information industry restructuring and rejuvenation,"May the "deepening of economic reform on the 2009 work of the views" (Guo Fa [2009] 26), and again this year, filed Jan. 13.
However, this will be the biggest difference is not open, the concept of the outside world began to stir on radio and TV, radio and television shares the concept of continuous skyrocketing, "Radio Network" and even days of daily limit.After the meeting opened, the major media in spreading good news on the radio and television.
Radio and television really account for a great deal yet?
On Friday, the broad theme of the New Deal Internet to three networks held Eighth Sharon, had arranged for me to have a speech, but because I feel his views are extreme, not suitable for preaching the way, so to the last discussionwas thrown out with you industry experts for advice.
As the saying goes, the truth become clearer.After Sharon's exchanges, and as you an expert, the teacher's instructions and corrections, I am on this deeper understanding of the New Deal.Are summarized as follows:
Triple play and the WTO
Sharon's first feeling is associated with the WTO (World Trade Organization).1993 - 1996 I was the scientific expertise of international trade and customs declarations, so China's "accession" (previously called the entry) have some understanding of the process and feelings, the WTO also has gone through a long process, but also is "crying wolf "call for many years.
I believe that: triple play with the same point of China's WTO accession is the biggest, "to introduce competition and break the monopoly."
Many people now say do not watch TV, and I think that is not really "do not watch TV" but needs to watch TV has changed, with the quickening pace of urban life, it is difficult to spend a long time to sit at home in accordance with the TVTimetable waiting TV show, people need to "time I" need to use the fragmentation of time to obtain information.Over the years, China's TV operators are not positive for the audience to make a change, or pursuing a "Look I broadcast, I said, you listen," the official standard attitude.Do not blame technology, bandwidth, and other objective questions, foreign operators in the two-way interactive on-demand before long way to universal access to TiVo's network in the one-way broadcast to subscribers under the conditions of quasi-on-demand service.
While cable networks across China, subscription fees are currently pricing in a "loss" operating state, but without monopoly protection, the level of service awareness and service quality may be, there will be increased.
13 State Council meeting in a press release, I "qualified radio and television companies can operate value-added telecommunications services and some basic telecommunications services, Internet services; meet the conditions of some of the telecom companies can engage in production of radio and television program production and transmission."understanding of this passage is to give radio and television networks to introduce competition and break the monopoly.
Cable networks are the wolf is coming!
Triple play and be integrated
Internet Broadcasting Corporation in August last year, triple play host to the General Assembly, the Chinese Academy of Engineering, Ping Li said: "triple play" put forward ten years, can not say "with little success."This is a misunderstanding.Liyuan Shi said telecommunications network and broadcasting network into the Internet is a natural process of development of productive forces.The process of integration to a two-step, the first step of the past decade (2000-2010), telecommunications network into the Internet, made a breakthrough in information technology to stimulate industrialization, creating a "knowledge of the offer," the information environment.Because of this, China has become the Internet's largest country, how can you say that "little success" mean? The second step, it may start from around 2010, will join the Internet broadcast network.(Liyuan Shi speech text: http://www.sarft.net/a/10055.aspx)
Station Liyuan Shi height of view, the so-called triple play, in fact, the telecommunications network is the Internet network and extensive blend of traditional telecommunications networks and traditional networks the same thing, only in China, the integration of telecommunications networks and the Internet just the current step.
Not the first positive result of not broadcasting.Since 1996, the Ministry of Radio, Film and Television party approved the construction of national radio and television cable trunk network tasks, 5 1997, CEC approved the establishment of menstrual state radio and television information network center, responsible for national radio and television cable network construction and operation.In 2000, my first job came to Beijing to honor the addition of the SARFT Network Information Center, that's our radio and television network construction is the trunk, 2.5G SDH optical network, and telecommunications backbone or 155M of the ATM.Radio and television at the time construction of trunk line is clearly A, B two platforms, one of the B platform is the IP network.
I do not think this is a certain lead time decision-making "mistakes."Then radio and television transmission backbone network throughout the country although accessible, but the various parts of the network it is still fragmented, until years later, radio and television network integration work is still continuing.
Distributed network is not broadcasting "is integration," an important reason.Can not be interconnected, how to integrate into the Internet network whole network?
If the last century 90's triple play triple play is relatively equal, then ten years later, the so-called triple play is the real meaning has been widely integrated into the power grid and telecommunications networks has integrated the Internetthe.
Triple play and telecommunications restructuring
Recalling the development of China's telecom industry, this decade has been in constant split, reorganization.Posts and Telecommunications reform in 1994, separation of enterprise and the establishment of China Unicom to break the monopoly.1997 Posts and Telecommunications sub-camp, established in 1998 Ministry of Information Industry.China Telecom 1999 and then split for the telecommunications, mobile, satellite communication, 2002 once again north-south split of China Telecom and China Netcom as the Telecom until 2008, China Telecom acquired CDMA network of China Unicom, China Unicom and China Netcom, China Satcomthrough the basic telecom business into China Telecom, China Mobile, China Railcom into the three full-service provider Reloaded.
With the new move, the new Telecom, China Unicom's new restructuring settled, I think the new round of consolidation is beginning!
From the plot on the radio and television, and comrades are more likely to be widely hoped that triple play network with three telecom operators to form a 3 +1 pattern.But I think this is just a beautiful vision.I personally think that 3.1 might be after the ending.
To 3.1?
3.1, on the one hand refers to the three telecom operators now than after wide network can exist independently of the market may be only 0.1.On the other hand, the point is not a decimal point perhaps but Flirting Scholar "point."Widely scattered around the most likely mobile network, Unicom, Telecom, "married" into one.
Mentioned earlier, "the wolf really came."So, there will be after the wolf three results:
1. Outrun the wolf quickly to survive.Such integration is already good, ready for a cable network who they might like to take this opportunity to open up a two-way access to a larger territory, become a regional independent operators.
2. To be eaten by wolves.At present although the three telecom operators are full license, but due to historical reasons their network is not complete, there is no fixed mobile telecommunications network without the north, not south China Unicom network, so for the wide network of local earlyto coveted.
3. A wolf.Did not necessarily run through the wolf will be eaten, there is not the legendary "wolf child" do? Radio Gorges is also possible to take the initiative to join their telecoms and important positions after entering the telecommunications and become the boss of the local telecommunications companyit.
Two days before the "People You Dianbao" a news "Gansu Radio and TV triple play and mobile hand in testing the waters" wrote: Gansu Mobile will use radio and television fiber resources, home coaxial cable for residential broadband access; use of radio and television program sourceto provide IPTV, content services and other Internet applications; use of cable television broadcasting, advertising, media channels and other aspects of advertising; for the full-service and 3G, to develop new business and market development.And for Gansu to (county) radio and television limited network fragmented situation, the implementation of centralized management is a vertical Gansu Radio and Television Network in 2010 and target the direction of reform.Integration of radio and television cable networks across the province will reach 240 million cable subscribers.
I do not know the result after a few years in Gansu mobile network by the power of Gansu province to complete the integration, they will be moving all swallowed in Gansu.
Add here two instructions: First, the Ministry of Information Industry in the year, indicate the main duties include: overall planning of national public telecommunication network (including local and long distance telecommunications network), broadcast television networks (including wireless and cable networks), militaryprivate sector and other sectors and the industry communication network management.Second, from a historical perspective, the last century 50's, 60's all tube stations are the Ministry of Posts and Telecommunications, radio and television content from departmental management.View from the international practice, a lot of radio and television program content transmission is also mostly leased telecommunications network.So, I put this re-contact and telecom triple play together.
Wide network integration guess
For a New Deal, there is always speculation about the idea.
I personally believe that the implementation of the New Deal on the wide triple play grid is as follows (with the opportunities and challenges):
1. NGB will speed up the progress.Now the prospect has wired network details, and two-way network change is inevitable, so there is some hesitation before the NGB, that may be the place where on a positive response.
2. To the difficulty of combining in or will be increased.Over the years, the provincial network cable is not very well integrated, in some places even if the nominal integration, but local or relatively independent.The New Deal launched triple play, a number of good results in the province might think of seeking refuge with the local telecommunications, a "wolf" in order to obtain greater benefits.
3. China's wired to integrate the country through the wired network is unlikely, that the ideal is difficult to set up almost 3 +1 pattern.Opportunities for the Chinese cable TV in China is building a "cloud"!
The current broadcasting system a new round of Zhibofenli ongoing reforms, in order to adapt to the new media environment, the television are all positive ways to deal with the "three-screen integration" of all media age.The strength of the TV stations, TV production companies are mostly concentrated in the municipalities and provincial cities, are covered by nodes in a wired network in China, so if all of China's cable TV if a build-up of the "cloud" platform, that is how valuable aNetwork ah? This means that the mainstream video content distribution center in China, whether Telecom, China Unicom broadband access or mobile users, if you want to see video content to be wired to the interface with China, it can be for online content managementcontrol is a very good solution.
And if China is to go for the wired cable network all over the Internet access to do so, even if the country gave him the qualifications of international exports, he and telecommunications companies charge their interconnection is difficult to bear.Why not give full play to China Cable Broadcasting's strengths and avoid weaknesses it?
Changes after triple play
Sharon, the Microsoft TV to ask a question of total Yen, triple play benefits to the people after that? Widely at the end of Internet radio and television industry's annual conference organized by Beijing University professor, NGB overall in the Expert Committee Li Hongbinspeech also made a similar point, he pointed out that the effectiveness of NGB must pay attention to new, not just grab telecommunications broadcasting, broadband access, telecom rush through radio and television IPTV advertising, people are still spending so much money, "the state tonothing more than speaking from the pocket into the pocket, he did not care. "(Professor Li Hongbin speech text: http://www.sarft.net/a/12802.aspx)
I want a change after triple play that is more of the "Waste!"
Breaking the monopoly, competition introduced, to improve the quality of service, some real price will not go.Of course, this is not only that radio and television, telecommunications as well.Such as the current Beijing, China Unicom 512K ADSL broadband access fee is 120, and Beijing Telecom's price is 99, and access to Telecom's 99 I can watch the smooth look of the HD version of Thunder, ADSL will have to do really 2M (