1 "Dangdang into the domestic C2C market," the news, like a depth charge, e-commerce market in China, competition in the Internet industry has Dangqi the big waves.
Lead from eBay, Taobao drive to chase, and the domestic "C2C" media market in recent years has been the focus of public opinion, once the participants are also competing for this burnt a lot a lot of money. Competition has been heating up in this time, who dared to Fengeng the "hot mouth" what the big cake? Information from the current market rumors, the industry most likely locked "Warrior" - in the market already Chiyu B2C plump Dangdang.
Development of C2C, the most critical is the number of users. Dangdang has become the market leader in China's B2C, C2C have been carried out with a huge user base. In recent years, shopping in Dangdang have accumulated tens of millions of users, of which at least have the loyalty of millions of users, Taobao, eBay users for many years the formation of hard money-burning advantages of a more substantial user base before Dangdang look without leaving without a trace.
And Dangdang users are basically mature users, a high degree of loyalty - of course there is the maturity they have used the Internet
E-commerce. If these mature user login Dangdang shopping, but also to enjoy a better C2C service, why not? One-stop shopping for consumers is naturally the best thing.
For Dangdang for several years, has formed its own complete national logistics distribution system for buyers and sellers of logistics services to provide full security, that loved by the users. If transplanted to the field of C2C, C2C sellers have long plagued the logistics and distribution problems will be ironed.
From another perspective, if Dangdang really choose this time into the C2C market, to some extent a defensive attack. Taobao and eBay are being secretly infiltrate through the little tricks to B2C, open two sites in the above shops also abound in the long run also affected Dangdang business development.
The seller accumulation, which in C2C website has never been an important issue. Taobao, eBay shop sellers while not unusual, someone's low cost, someone's hot phenomenon, go where, is already an indisputable fact. Dangdang great for both a flow on who can not resist the temptation. Reportedly, eBay and Taobao is now a lot of sellers have been secretly Dangdang Dangdang future participation in the functions of C2C website design work. If Dangdang competition in the future to allow sellers to use an active market Dangdang logistics and distribution warehouses around, then both sides have plagued C2C trading logistics problems will be solved. Taobao and eBay seems to pay a lot for training C2C market, the fruit was afraid to let those who picked up the last laugh.
Of course, there are experienced professionals for the industry to enter C2C Dangdang questioned the possibility of the market. C2C market is a market need for large-scale investment in the field, Taobao and eBay's ability burn the earth to know. B2C present unsatisfactory profitability of enterprises, the biggest rival Joyo Dangdang acquisition by Amazon, turnover has been declining, business conditions have not not ideal, has been largely in the self-help state. Dangdang rapid momentum this year, nearly two months of the performance is already 4 times Joyo. Even so, for high-speed development, Dangdang basically adopted a low-margin, high input method, so the site is flat state revenue is also essential, to a large-scale investment probably is not realistic at present.
Who exactly is this new sub-dominant food C2C market it? I believe soon the truth is out.