3, convergence is a general trend


【REVIEW】 "telecommunications network, the Internet and broadcast networks have been included in the 3 network integration are being developed in the Tenth Five-Year Plan." Professor of Beijing University of Posts and Telecommunications in the November 29 POSTS at the Sixth Conference on the Chinese Internetdisclosed.Prior to publication of the National Eleventh Five Year Plan has been put forward relevant statements - "Strengthening the broadband communication network, Internet, digital television and next generation information infrastructure construction, promote the integration of '3 network '."

Today, the 3 network integration in the industry and urged the sound of the capital, ending seven years of casual discussions, the prospect of a solution began to become clear.

"Telecommunications network, the Internet and broadcast networks have been included in the 3 network integration are being developed in the Tenth Five-Year Plan." Professor of Beijing University of Posts and Telecommunications in the November 29 POSTS at the Sixth Conference of Chinese Internet revealed.Prior to publication of the National Eleventh Five Year Plan has been put forward relevant statements - "Strengthening the broadband communication network, Internet, digital television and next generation information infrastructure construction, promote the integration of '3 network '."

October 24, Regulation and Competition in the Chinese Academy of Social Sciences Research Center, said Zhang Xinzhu present, China's first "Telecommunications Act" last round of the Legislative Affairs Office is to seek the views, at the macro policy uncertainty, the "3 network integration" veryThere may be written into the "Telecommunications Act."

The Internet, telecommunications networks, network integration network 3, 1998 had been raised in the country, when the big debate, experts believe that China needs the U.S. Federal Communications Commission a similar organization to the unified Ministry of Information Industry and the State Administration of Radiofunctions combined.The reason why there is such a proposal, almost by broadcast networks managed by the State Administration of Radio, while the telecommunications network and the Internet by the Ministry of Information Industry is responsible for management, institutional setup for the integration of three networks have certain obstacles.This proposal was careful to make no sound.

Early March 1999, the State Council approved Shanghai as the "triple play" broadband network construction of the first pilot city.Pilot long-term down-hearted, bold explorations, the rapid expansion of the potential has only recently begun to emerge.

3 The reason why this convergence is expected to rise to the "planning" and "legal" high, first, of course, thanks to technological breakthroughs.The first is a 3 network integration network to replace the two networks, the family received only one line, this line to do everything.Today, more is the integration of business and the terminal, but not necessarily in the access network is a network."Eleventh Five-Year Plan", the "strengthen the Internet, digital television and next generation information infrastructure construction, promote the integration of '3 network '." Expert interpreted as a further development of three networks, and push the 3 network integration - incore business integration, the integration of multi-mode terminal to play the various complementary advantages.

There are currently two ways of integrating the three networks:

One is digital television.Use of set-top box, you can connect both cable TV, and can be connected to ADSL and Ethernet, so when watching the broadcast from the cable network to go, if left to do interactive ADSL.

One is IPTV.TV on the Internet to do with Telecom's network to provide IPTV services.IPTV as a broadband network services, set the Internet, multimedia, communications, radio and television and next generation network basic technology, and provide audio-visual programs, including interactive services, including a variety of digital, you can watch TV listen to the radio, more important isreal-time demand.

Compared with digital TV, IPTV industry chain is currently the driving force is more prominent.

In 2004, the market research firm MRG company has released a market forecast report, along with Europe, Asia and North America IPTV testing, deployment and technology competition, the global IPTV market is out of the accelerated growth and is expected in 2008, the globalIPTV users will reach 26 million.

3 network integration accelerated the other hand, mainly because the market demand have become increasingly prominent, users want more and more rich communication terminals have functions, this demand is driving operators have constantly to expand its network, addingNew features: wide efforts to build bi-directional power transmission mechanisms to increase support for data services; IP network will also promote a higher level of QoS support in order to smooth the Internet in the dissemination of IP voice and video streaming.More importantly, from the power of information industry companies, has accumulated the energy to break through institutional barriers in the business development of the impulse, they are bound to the new wealth into the area.

Equipment manufacturers, this is a new opportunity, 3-play means that the avalanche of orders.The significance of economic considerations, "3 network integration," the prospects for network upgrades, new demands transformation, driven network market.CCID Consulting's data show that 3 network integration horizon in 2004, the overall size of China's network equipment market in 2003 with higher growth, with sales of 22.77 billion yuan, an increase of 33.1%.Integration of the business opportunities started coming more evident.

The telecom operators, the impact of the Internet, now faces a period of transition and change.First, the decline in voice revenue, to make up for the decline in voice revenue, for the terms of China Netcom and China Telecom, which basically rely on the development of PHS for 2 years.As of August, the country has more than 82 million PHS users, fixed line operators added nearly 60% of the fixed-line users from the new PHS subscribers.If you want to maintain the initial high-speed development has been bloated.At this time the industry has been aware of the development of PHS number of users that can not only see a single performance, low-cost PHS win is no longer a magic weapon, improve network quality and coverage is needed to break the development of PHSbottleneck.However, the face of the upcoming competition for resources between 3G, the controversial achievements of Telecom and China Netcom PHS can be questioned.

In fact, for Telecom and China Netcom, the most important support should be broadband.Broadband is now increasingly important share of total, and the fastest growing sector of income last year was 40% - 50%.Example of China Telecom, China Telecom's broadband access has now accounted for 9% of total revenue, is the fastest growing sector.Broadband users in China today is more than 5000 million users, registered users will receive the money almost 30 million users.

But broadband is also experiencing a bottleneck: the domestic home computer ownership is limited, and now the country's total of networked computers, but four or five million.Therefore, the coveted IPTV, want to occupy the home video terminal, which is telecom operators to further expand the scope of the network technology the inevitable choice.Only take home with IPTV terminal, the user base it may rise, making the total users to continue to grow, users can use the loss of voice to make up for broadband.

Currently, the 3 network integration can in fact be said to have two openings, the same thing:

Is to open a radio and television, radio and television despite the policy has not to do telecommunications, but the only opening in Shanghai, Shanghai Media has the right to trial.Therefore, from the convergence of telecommunications penetration to the 3 by this channel.Shanghai Media to accept multi-party cooperation is currently seeking a breakthrough.

A hole is open telecommunications, telecommunications industry to do IPTV, and broadcasting sector that it must in order to get permission, so now have all of the IPTV and the Shanghai Cooperation.From November to the start of IPTV   network television commercial pilot was picked up speed, China Telecom and Shanghai Media jointly conducted the first three tests, IPTV has grown from the original scope of the pilot cities, expanded to 17 in 23 cities; the same time, Chinacooperation with Shanghai Netcom, the pilot cities also aggressively expanded to 20.

Broadband for IPTV applications, seen as the new "gold mine", many telecom operators, TV operators, content providers on the popular for me.Although touched this sensitive area "3 network integration," the restricted area, but in the strong demand for all parties under the "3 network integration" policy was finally in the "strong demand" driving under the surface.

That, the end result of all the power game is that the benefits of market demand for various service providers enough to make even the government have the courage to break the ice.3, convergence is already a trend.