Decisive Force 100 billion market - how to operate broadband telecommunications network on campus
Needs analysis
According to the survey, China had more than 1 / 4 of Internet users located in universities, these users are concentrated within or outside the school campus Internet cafes. Since the end of the port very intensive university, most student hostels have computers and high students will access the Internet, which for telecom operators to carry out the operation of campus network to provide a new market.
However, some universities want independent operators to reduce network operators the opportunity to enter the campus. Higher speed networks, it is impossible to wait for the school itself solve the problems arising in operations. After all, the object of school operations is a very special user group - students and their high professional quality, student dormitories, an integrated network of traditional business networks and enterprise characteristics of both the students easy to theft and many other factors have given the campus network network operations too much difficulty.
All of the carriers, their profits are no longer confined to the campus network point of construction and maintenance, bandwidth and access services, but need to enter a new market, is also a continuation of the 2nd building campus network, combined with its advantages of broadband operation with the school campus.
Campus network is a large and complex local network, in particular tertiary campus network has been very sound, usually to join China Education and Research Network (CERNET), to achieve interconnection between universities, as CERNET international export only 259M, so the billing settlement with the school is very special: the domestic site, downstream flows and upstream flows of international exports of non-billing, downstream flows of international traffic accounting: 1 per / trillion bytes. This billing the school was very difficult to control, and export less, so the school itself has a strong increase in exports of the actual bandwidth demand. Thus, the University will normally use the second bandwidth of exports, usually of local operators (such as: Netcom, telecommunications, etc.). Education on the national site or web sites, the use of CERNET exports; on the international site, using the export operator.
Teaching areas are mainly the bandwidth requirements, students and teachers in residential areas, access is also very strong demand, which is broadband operators to enter this market opportunity. Only need to provide certification of broadband lines and equipment and part of the access device, with the school management model, you can instant access to large groups of students to broadband consumers.
Invest in programs
Investment in campus network operators to provide export bandwidth, using the existing 201 student dormitory phone line + ADSL Modem + DSLAM access the Internet, or direct Ethernet cabling or wireless to the student hostels.
Schools operating with a very simple and effective model is to use account cards and prepaid card model. Operators to provide schools with export and Beijing city hotspots broadband billing system Dr.COM B-RAS2133BILLINGWARE, connected to the campus network. School year, schools will give students the information carrier, the data carrier to the user database, and batch creation of accounts and passwords, and create account card to the school to the students. Meanwhile a group of rechargeable card to school sales, according to translate the card's face value, for example, accounting rates by 82, on the face value of 80% to the school, the school and then sold to students in accordance with par. Operators to conduct a settlement with the school a month to recover costs.
There are two prepaid card, divided into monthly cards and stored value cards, monthly cards into one month, 3 months, six months and one year, stored-value card by deducting the time, also divided into 10 yuan, 20 yuan, 30 yuan, 50 yuan, 100 yuan, 200 yuan, and a variety of different denominations. Students to the operator's website, will recharge card number and password will be appended to the stored value within your account. And the current mode of operation of online games are very similar.
Student access, log on to Dr.COM broadband access authentication server 2133, the registry can use Web log mode and a dedicated client to log on at any time can go to the website operator's management of the remaining stored value and service their validity, using a dedicated Clients can effectively prevent users from using proxy servers or NAT devices to share Internet access.
Operators can offer specifically for students to account for the settings, such as daily online time is 9:00-23:00, specify the scope of access to the site, to prevent access to pornographic websites.
ROI Analysis
Although the student's ability to pay is not strong, but consumer demand is very large, students can accept the charging mode is 20-40 yuan / month for a monthly subscription model or by 1.5-4 Yuan / hour of charging, the cost is close to or even lower than level of consumption in Internet cafes. In accordance with the average expenditure per student per year access to the Internet 300 yuan / year estimate, a 600 million population in medium-sized cities, 40 million the number of students, bring in 100 million per year 2 million of operating income.
Case Study
Urban hotspots example of a real user, XX City operator topology as follows:
1 Background
User Name: city carriers
University users: have access XX University (New Campus, Old Campus), XX Institute of Technology (New Campus), XX University, XX University, Air Force Academy (North, South), animal husbandry experts, such as college students in the School of Medicine quarters, the number of students is about 200,000.
Access mode: 201 + ADSL + DSLAM
2, broadband services on-time: March 2003
3, operation program
1). Operation Support System: Dr.COM2133 Accounting Management System (6 sets 2133BRAS +1 sets of OSS operating platform)
2). Personal user login: Dr.COM Private Client Login
3). The main charge mode:
User Type
Student 1
Student 2
Student 3
Student 4
Pricing strategy
Institute of Technology dedicated, 0.02 yuan / minute
Roaming Card 0.02 / min
Experience cards in denominations of one yuan, two yuan. Presented with
100 / 1,200 minutes, 200 / 2,500 user cards
4). Use Dr.COM2133 main functions:
(1) private client, you can bind MAC, to prevent users from using proxy servers or NAT to share Internet access.
(2) control (bandwidth control, filtering table settings)
(3) self-service functions (on-line inquiries, recharge)
4, operational benefit
The program is operating with Beijing City hot Dr.com2133 billing system, XX Communications invested a total of 6 sets of 2133BRAS special billing gateway +1 sets (64,000 subscribers) Billingware software + OSS operating platform for a total investment of less than 200 million, system stability 10 months, the monthly income selling cards remain in the 200,000 yuan to 30 million a year, has 100% cost recovery. Recent expansion to the 200,000 needed to manage the number of users.
Review: As with the export of resources and capital Broadband Broadband broadband operators active in the campus network construction and operations, efficient technologies and programs can reach Zhang Qi and a good return, and the current piece of the market has been growing favored by many operators, such as: Shanghai Telecom, Guangdong Telecom and Zhejiang Telecom, length and width and so on, they unanimously adopted the city's hot spots broadband billing system to good effect.