Means there is huge demand for huge profits, GPS huge potential market for the international IT giants Small factories and workshops "smell" the business, who will not easily let go of the final piece of consumer electronics market "cake. "Less than a year, the market will be the development of GPS brand to about 300, and "newcomers" is still constantly influx.Prices of different brands of GPS positioning is also very poor, from a few hundred dollars to the thousands.In the GPS still remains to be nurturing and development of the market, a "tit for tat" and Rush have been in anticipation.
"Now the city is really too complicated traffic conditions, often driving out to find a place to be painstakingly, whether from a practical point of view or from the start fashion, GPS navigation device on the driver is definitely a good helper," who lives in a small car owners in BeijingChen to "Market News" reporter to say the voice of many drivers.
According to the relevant department statistics, the domestic units of automobiles already billions of dollars, and China are equipped with car navigation equipment to maintain the car was less than 1% of the amount.International IT giant Small factories and workshops "smell" the business, who will not easily let go of the final piece of consumer electronics market "cake."Less than a year, the market will be the development of GPS brand to about 300.
Small factory workshop "meddle" GPS market
In MP3, MP4 and other electronic products hot market times, a large number of small workshop-type plants mushroomed blossom everywhere.A plant, a dozen workers to screwdriver, soldering iron as the basic tools into a "dynamic" electronic product manufacturing industry.Wait for MP3, MP4 market to slow down after the near collapse of many small factories have grasped the GPS navigation device is only for life-saving straw.
Production of the basic GPS navigation no technical barriers.Some of the original production of "cottage" handset's small factory, in its use of the MTK chip navigation module with production out openly with a navigation-enabled mobile phones, Samsung, SIRF and other manufacturers have already introduced more is a complete technology solutionprogram, so for MP3 manufacturers, producing almost no technology GPS navigation bar at all.Huge market potential and low technical threshold caused a variety of vendors competing to fame and wealth, in addition to other MP3 makers, many trapped in a small profit home appliances, IT, digital products and mobile phone manufacturers have in transition, their GPS product launch, atime GPS market, the brand doubled.
Small plants of these workshops is the most unstable factor in the market, but also the source of market confusion.GPS navigation is now the market is promising, these small plants from the swarm, but they are still the GPS industry as a channel to make quick money, fishing enough left, looked good making money immediately switch.Insiders expressed concern that these workshop-style small plant products if there are problems, the interests of consumers probably can not be guaranteed.
Rampant piracy map GPS navigation device market
The GPS navigation market is piracy map flooded another chronic illness.In Beijing, near the East Bridge bainaohui electronics market, a franchise before the crowded stalls GPS.Stall holders to customers in a warm and introduces various brand navigator function and price, a roaring trade.When the "Market News" journalists want to buy cheap products, the stand owners readily took a product to the reporter, "The 980 yuan, inexpensive, but without the genuine map, you add some money I can give you install aAs piracy plan to use. "
Low-cost GPS map product piracy is an open secret in the industry, "a genuine map, the sale of 700 spiritual map, Kay Rucker cheaper, selling for five 600. No one would do lose money trading. Thousand dollars lessThe GPS certainly not with a genuine map of "stall holders a way to explain the" secret "," A lot of cheap GPS to the goods are 'bare metal', no map, so to sell ultra-low prices. "
The genuine manufacturers of pirated map is the map into hate, but in a helpless state.Kay Rucker Marketing Department Mr. Li says with resignation that "we make a genuine map may take on billions in several years, investment in human and material resources can be described as very high, but the new plans being launched soonthe impact of piracy, the company's earnings serious loss. "According to insiders, a number of small factories and even well-paid employment of some software expert, specializing in the line of business break genuine map, and then loaded to your machine.Moreover, also promised to pay a fee each year can be upgraded to the new version of the map.
International IT giants
Competing against the GPS navigation market
It is understood that the end of 2007 to 8.1 billion U.S. dollars Nokia's "high price" to buy Navteq digital map data factory acts that shocked the industry.Nokia launched in the domestic market within a short time on several models of mobile phones with GPS navigation products, let rivals off guard.Even in the GPS industry, Nokia has made this move to rival Garmin and TomTom tense up, they were subsequently to 2.3 billion euros and 29 billion euros bid for the other map resources company TeleAtlas.
However, not only Nokia, Internet giant Google has also began to pay attention GPS market.As the world's leading search engine, Google on the new mobile operating system Android Zhong 也 developers to tools, so Ranggengduoren information services with shared De Dian, Qi Zhong's part of the GPS is being treated.
1 is a global mobile phone market share 4 percent of the industry, carriers, and another is a map and related services, users have more than 200 million people of the Internet giant, Nokia and Google out of their own area of expertise, the GPS has embarked on a direct confrontation.Global market share of over Bacheng satellite positioning system chip maker SiRF CEO 米歇尔康宁 has said that Nokia has Google as the number one competitor.
In addition, Microsoft has also learned that the action involved in GPS market, the current electricity together with the international aviation in the United States to promote the MSNDi-rect, is Garmin GPS navigation device in the pre-install Microsoft's service, the system allows users toMicrosoft made easy through radio signals, real-time weather, traffic, stocks, news and entertainment information.
At the same time, some old electronics giants such as Panasonic, Asus and other vendors have also launched a GPS navigation product, more fuel to this market, competition seems to the white-hot.
Multi-mode
End of the GPS navigation market melee
SAN consumer electronics research center, said Mr. Shaw, expanding the use range of GPS inevitable.In the international market, GPS devices are from the most basic of navigation, positioning functions derived from the communications, rescue, remote unlock, vehicle system diagnosis.
GPS has not only used to "drive to find a way," from abroad, some of the example of successful application of GPS, GPS a greater role in reducing the security concerns can not be controlled.If children of school hours earlier, an integrated GPS on a key ring or bag can give parents a clear understanding of chips he currently lies.Another example is a chronic disease of the elderly, and for help with a GPS positioning system to track recording device, you can let his family and medical staff about his physical condition at any time.
I believe a map alone, a screen GPS refer to a way of primary age will soon be past, that a non-technical workshop-style two non-power small factories are bound to be short.