January 28 pm news, Kaspersky Zhangli Shen, Managing Director Asia Pacific, said he does not like the price war, do not like the market through frequent promotions to win the market. This means that Kaspersky denied in China with a price for the market.
Yesterday afternoon, Zhang Lishen appear in the "Blizzard ruthless, Kabbah mercy" to disaster relief conference site. He said the current heavy snow caused a large number of Kaspersky products stranded in transit, so the decision by Kaspersky Internet Complimentary KAV7.0 year edition activation key, until the traffic starts.
Kabbah is not price war?
With the odd tiger 360 security guards in cooperation strategies were used before free Kaspersky anti-virus market share in China is relatively low. According to Zhang Lishen said the latest information, the current Kaspersky growth in the Chinese market more than 10 times, development is coming so that he felt "very dangerous."
"According to the current activation volume, the Kabbah more than 15 million a day, the current daily volume is already active in China's first." Zhang Lishen said.
Kaspersky 28, launched one year complimentary KAV7.0 version activation code of practice was seen as a continuation of last year's free strategy. Zhang Lishen have said that he was on the plane after the disaster in China this gift idea.
"I am not the person of a price war, according to my personality, the future may raise prices, or I directly free." Zhang Lishen said. He also denied this free event is Rising up the marketing strategy that does not understand the Rising recent market activity.
Rising calm approach and a lawsuit
Kaspersky and Rising of the lawsuit last year has been the focus of the industry. According to recently released results of the first trial, in favor of Kaspersky in the first instance. Rising news that will appeal in the near future, said Zhang Lishen contrast expressed understanding, but not done too much comment. Currently the case by the lawyers, their status is still wait and see.
However, with the Rising of this legal dispute, Zhang Lishen that has begun to look calm. "Characteristics of the Chinese market and do a good question, do not do well there, I gradually got used to, but also understand the need to add more information to solve, but I personally, do not like this publicity." Zhang Lishen said.
Zhangli Shen also pointed out that although the growth rate Kabbah fast, but users do not perfect after-sales service, it will lead to word of mouth drop. "We want to be able to fast-growing Southeast Asian market, China's growth will slow down some, so do not want too much publicity, this event is to contribute to the disaster."
Turning to the market focus Kabbah in 2008, Zhang Lishen said the first priority is to grasp after-sales service, followed by the establishment of testing centers in China. Kabbah will be Global's product testing in China, and China and also in the result from the 104 to 180.