Respondents: Imagine Software Development Co., Ltd. Ningbo, Marketing Director of Yuan, Ming Huan
Interviewer: China Software Network reporter at Qiao Zhi
Imagine Software Development Co., Ltd. Ningbo, Marketing Director of Yuan, Ming Huan
Imagine Software, was founded in 2001, is specialized in foreign trade management software R & D, sales, industry applications and business consulting services to major high-tech enterprise. After eight years of unremitting efforts, has now become a company with its own development team, marketing team, sales team and project team integration enterprise.
"Imagine software development today, there are two main product lines. One is the foreign trade business management system development from 2002 to the present, has become the Imagination Software's flagship product, with personalized custom features, according to the different needs of our customers to implement industry personality development. The second product is launched from the CRM 2003 product. This product has been a revision in 2008, either technically or from the pages of all to mature, the development of our major product channel. "
At present, China's ERP in the field is highly competitive market environment, how in the survival of the fittest to survive, is the ERP vendors have to consider every issue. With economic globalization, domestic enterprises to quickly go abroad Imagine Software has always focused on foreign trade area, to help domestic enterprises to realize their own value. The Imagine Software has become the industry's "first brand of small and medium management software."
In the Imagination software, there has been a core business values and staff are respected within the enterprise, that is creating value for customers. "I think this is the most prominent feature of Imagine Software, the company has been steady development is an important point. We always uphold the concept of creating value for our customers to develop products to serve customers." Yuan, Ming Huan told reporters.
When conducting foreign trade enterprises will face various problems, from internal management to external management software are non-foreign trade can not be solved. Imagine Software is currently a lot of foreign software in one, from the company set up to today, has focused on foreign trade, it is very obvious advantage in the industry. Imagine Software has tirelessly for businesses to enterprise use, the use of, and with the good trade management software.
Speaking of the advantages of Imagine Software, Yuan, Ming Huan said: "First of all, Imagine Software has always focused on research in the field of foreign trade, we offer products for small and medium enterprises in foreign trade. Because years of research and experience accumulated, we have a very solid industrial base .
Second, our products have been very mature, after eight years of research and development, application, our products both from a technical function Shang Hai Shi Cong You Le Du already rapid development, and Zai market applications get good practice of word of mouth, has huge customer base.
Finally, we have a professional team. Imagination has its own R & D team, have our own service team, the team created the software from the Imagination has been in the company. As we have strict training system, so our employees have a very high quality and wealth of expertise. Professional services to create value for our customers is our team more advantages in the competition. "
With the global economic crisis intensified, "domino" began to transfer all aspects of the economy, China's export industry faces bleak winter. As a provider of information technology in the field of foreign trade, Imagine Software has the responsibility and obligation to help businesses cope with economic crisis, it is pleased that the Imagination software have done so.
"As a manufacturer, our main trade groups are small and medium sized companies in the winter is very dangerous. As is necessary corporate income and reduce expenditure, the economic crisis environment, many enterprises are exploring the development of China's manufacturing industry and the way out . we Ren Wei, while this economic condition, firms should strengthen through informational means Lai Zi Shen's Ruan power companies higher efficiency. 我们 has been in helping SMEs to Zuo such things and hope that they can practice good Jiang internal strength. " Yuan, Ming Huan said.
Imagine positioning the SME software market, so demand is very promising. As the company's rapid rise and the market acceptance of products, the end of 2008, Imagine Software started their own channels. "Although manufacturers are doing a lot of channels, but many companies do not provide a suitable channel for the development of enterprise products." Channel management software in the analysis of the status quo, Yuan, Ming Huan says. Yuan, Ming Huan that good product is a prerequisite for the development of channels, because the ERP needs of foreign trade more complex, will involve follow-up services, custom development, and issues such as to channel more difficult. "Our CRM is a very curable products for channel development, particularly through the 2008 change, we take it out to all partners in the development of Wanted."
Of course, Imagination Software will join the channel business training support, training sessions will be held regularly to enhance the expertise of partners. Also, because more than eight years in the industry Imagine Software accumulated good reputation in the Yangtze River Delta and Pearl River Delta region has a good reputation, so the Imagination brand acceptance will be the channel operators to open up the market a powerful weapon. "We regularly conduct market investment, you can see to do foreign trade management software industry, SMEs can do to promote our efforts so much, we basically is the first." Yuan, Ming Huan added.
In 2009, Imagination Software will strengthen the online marketing and step up publicity at the same time as the start channel program, channel recruitment and a series of work about to commence in 2009 for the Imagine Software is the busy year.
"We seek not the biggest nor the scale of the first, to help customers create value for our core values, the survival interests of the customer based on the concept of stable long-term development." Yuan, Ming Huan said.