According to statistics, China's vehicle population has now exceeded 33 million, and car sales are still double-digit annual rate over the year.With thousands of units in the case of existing ownership, coupled with extraordinary growth, and consumers growing demand for car navigation, even if only 10% of the installation of GPS vehicle navigation systems, but also for the final demandpeople speechless.Huge market potential for major hardware manufacturers have tested the water, many brands of GPS continue to emerge.The lower threshold of different hardware vendors, to have been nationally recognized manufacturer of navigation electronic map can be drawn very few.Looking at a map of the country, large and small manufacturers are not the next hundred, really a place in the market, or Kay Rucker, Lingtu, Switzerland plans, inter-city links and other mobile navigation system giants.
Recently, guided by the Ministry of Information Industry, China Association for Global Positioning System technology to support China Mobile Communications Association, CCID Consulting's "2007 China's first mobile GPS Industry Summit" held in Beijing.And to the status of GPS industry and future development trends in depth.Period, CCID Consulting has released its third-quarter after-loading navigation map of China software market analysis reports, detailed market share data as an objective evaluation of their business development is a major criteria.
Kay Rucker led the way
40.1%, which is the summit of Kay Rucker CCID Consulting, the first three quarters of 2007, in the automotive aftermarket in the Kay Rucker statistics of market share.This data is in second place compared to the enterprise, Kay Rucker full 24 percentage points ahead, and seven consecutive first-quarter market share ranking.In addition, Kay Rucker also with a strong cost advantage and a stable customer base and OEM GPS navigation mapping software to obtain the trust of business users of honor, and become the only access to the summit of this award for mobile navigation system manufacturers.Into the navigation area since 1999 has, after decades of development of the Kay Rucker has become the first brand of mobile navigation systems, the data released by CCID also expected.
Lingtu topped second place
Lingtu in the rankings released by CCID Consulting's quarterly market share of 16.1% to second place.Kay Rucker with similar countries Lingtu Grade A company is also the navigation electronic map production unit, and by virtue of its brand products Lingtu Skywalker series PND, mobile phones and other platforms occupy a larger share.Although the spirit of the electronic map in the navigation map information point has a smaller, less comprehensive coverage and other shortcomings, but after recent years of accumulation, the company's R & D Lingtu data acquisition and map production capacity has been greatly improved, and remainedthe year a big version update, four times the speed of small-scale upgrades.
Inter-City Link walk the road of combining soft and hard
The CCID data report, inter-city links in the market share of 14.5% score is on the list, ranking third overall.It is understood Beijing International Hi-Tech also won the State Class mapping qualifications, and the product Inter-City Link Navigation to enter the market in 2001, is the first release of the manufacturers of GPS navigation products.Navigation map and the general different manufacturers is not only produced the software inter-city links, but also produce their own hardware devices, such as Kunda series is its GPS navigator's products.So far, inter-city Tech has developed and sold 13 navigation product.
Ogata melee outside the top three
Ritu: Ritu this quarter market share was 14.1% figure in the second quarter fell out of three Swiss, and this quarter it is still a relatively small gap behind the Inter-City Link, finished fourth.
NavInfo: four-dimensional on the list in the market share of only 7.3%, this result does not seem so remarkable, its installed position on the market before there is a big gap.It is understood that, as of the second half of 2007, four-dimensional map new map has to cover all the Chinese road network, and can provide the commercial map of 980 counties, but for different models, but can not equal four-dimensional map, and someDetails of his best, some are more humble, it is difficult to meet consumer demand for navigation, which is four dimensional in the share of post-installed one of the reasons is not high.
High Germany: market share of 7.9% results list, compared with the four-dimensional focus on the same vehicle with pre-installed market, and some car manufacturers for domestic and custom-developed car navigation electronic map in the high-end cars for the domestic automotive multimedia navigation, energyalso made into a different direction in the after-loading high German market slightly less power to control.
The data from the data released by CCID, we can see, Kay Rucker in the car also took the lead after the market, the domestic mobile navigation system, the status of the first true brand, nearly half of the share has been at the back with a fewbrand has a considerable gap.Subsequent Lingtu, Inter-City Link, Ritu, and several other brands did not differ much between, and not Kay Rucker reflected by the absolute superiority, Ritu within a short span of three quarters of the rankingChange we can see that in the automotive after-market mobile navigation industry competition is serious.Looking at the domestic automotive aftermarket throughout the GSP, although the GPS navigation industry, also part of the initial stage, but the differences in strategic direction of enterprise development, the amount of investment has widened the gap between the manufacturers, in this "fight", there is no eternalThe winner, only for the practical application of constantly improve their products so that consumers can really perfect navigation experience life in the automotive aftermarket to a place.