China Mobile will be pushing next year, cell phone animations, cell phone makers, SP has been ready to follow up, as more flashers to intervene to Flash production, Flash animation and the wide range of products derived therefrom, has become a line into the city.
Sesson in writing "Northeast people are Huolei Feng," a full six years after the sudden overnight, flash effect contributed.No flash, Sesson still do not know how long silence.The flash in the achievements of a group of singers, while the network, behind a huge commercial value are also increasingly being tapped.
May 20, "Financial Times" noted that the first domestic flashers flash website to complete the first round of private equity empire, who is more than a month before the injection of just been the world's second largest PC software company, Adobe's Web authoring software company acquired Macromedia,The long-popular Flash technology from the company on a patent.
Prior to that, dwelling in a small alley in the 9flash Shanghai has obtained a Japanese company several million dollars investment in China.
A competition for resources on the flash website is quietly ... ...
The first round of private placement
According to "Financial Times" noted, Macromedia will be in cash, shares flasher empire.After the shares, Macromedia Flash will be authorized to sell the software flasher empire, and provide related training, certification services, flashers Empire for playing the role of content providers.As the intention of this cooperation is the approval by the relevant legal departments, on the specific amount of the financing and equity participation ratio is unknown.
Industry sources, flashers Empire from the founder and senior high Dayong Jiang Hai, Shen Wei financing the establishment of three, is one of the earliest of the ICP, a registered capital of 1 million yuan, three shares of the general average.In that private placement is completed, Macromedia expected to become the single largest shareholder of the company.However, in view of foreign equity participation of domestic ICP (Internet Content Provider) companies have very strict limits, Macromedia's proportion of total stocks as no more than 50%.
Jiang Hai, general manager, according to Empire introduces flashers, flashers, current business empire, including animation, wireless value-added services (mobile phone animation, etc.) and interactive applications (mini-game platform) and other services, mainly through the SP, handset manufacturers, broadband operatorsand TV content available means, to obtain profits.View of the Macromedia had tried through China Mobile and China Unicom, the two companies to promote "Flash radio", in Macromedia injection, the flasher empire will be more cooperation with mobile phone equipment manufacturers in the form of built-in Flash player, Flash animation will be extended tomobile terminal.
"At present, the number of domestic flashers magnitude has reached one million, but because of the lack of industry promotion, have little profit, to create a communication platform with the global flashers, flashers will help end years of expertise in the history not only of red."Jiang Hai said.
Foreign beachhead
April 18, to Photoshop and PDF famous graphic design software giant Adobe, to 3.4 billion U.S. dollars to buy peer Macromedia.Through the merger, Adobe is not only one stroke include a PDF (AdobeAcrobat) and Flash 2 tool, has become a global software industry to compete with Microsoft, one of the few.It is reported that the acquisition has been approved by both shareholders and is expected to be completed this fall.By then, Macromedia Adobe brand brand will be replaced.
Despite the current worldwide sales of most personal computers come preloaded with Flash software, but Adobe Flash is still the real value of the potential in the mobile market.It is reported that so far, as many as 20 models pre-loaded or ready to Flash software preinstalled, including Nokia, Samsung, NTT DoCoMo, Compal, Inventec and other companies, handset manufacturers will be preinstalled on every phoneMacromedia's Flash software company to pay 50 cents.
Flash in the field with the dominance of different graphics, Acrobat files can be widely used in mobile information market, particularly in the field of smart phones.But analysts believe that the ability to make a profit from the point of view, graphical level is still higher than the Acrobat Flash layer.
Lucrative times
Data show that the global installed Flash software, has reached 20 million mobile phones.Compared to the PC market is getting saturated, the emerging mobile phone, PDA, set-top boxes and other wireless devices is undoubtedly more potential, especially in 2.5G and 3G market.
Prior to that, either Adobe or Macromedia, where both have for the Chinese market is suffering from piracy, the situation could not open late, so that by 2004, Adobe's Beijing office was once reduced to two, Macromedia are limited throughthrough the Hong Kong branch of the remote control and a national agency to fight piracy company managed to maintain.Until recently, Macromedia began to lower the price, and completely abandon the idea of charging to end users, telecom operators turned to authorize the use of proportional sharing with operators.The mobile terminal by way of embedded software, Macromedia has solved the piracy of the knot.
Sources confirmed that China Mobile will be pushing next year, cell phone animations, cell phone makers, SP has been ready to follow up, as more flashers to intervene to Flash production, Flash animation and the wide range of products derived therefrom, has become the line intoCity.The acceleration of 3C integration, but also makes the camera, DVD, VCD and other electronic devices, integrated Flash technology possible.Unless stopped, gave flasher and Flash content providers an excellent commercial opportunity.
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China's first Flash animation, as well as the vocation or hobby of the flashers of the emergence, beginning in 1999.That year, China had the first Flash website - flasher empire.Subsequent years, Flash animation, Flash ads, Flash MV began to catch on to the Internet, television, and even all kinds of handheld devices.Although many small production, flashers are also involved in the industry are considered stragglers, not a scale, but at least to 2003, as a business of Flash is now taking shape.Also in 2003, registered as Beijing flashers flashers Empire Interactive Culture Communication Co., Ltd., began commercial operations.