After more than 600 entertainment celebrity phone numbers have been maliciously posted on the Internet, the Beijing Morning Post June 11 disclosure of shocking news again:
A large number of business owners known as a collection of high-end real estate owners and a list of information, yesterday publicly advertising the way to find a buyer.The seller said, "information is absolutely reliable, accurate and up to 90%."... ... This white self-adhesive note red bridge in a ladder affixed to the side that read:" The sale of 600,000 car owners in Beijing a list of list of business owners, property owners, the list of high-income groups. "... ...
Further verification reporter learned:
... ... Underground trading of personal information since time immemorial.Buyer is engaged in many houses, cars and insurance intermediary companies and individuals.Insiders also said that such information except for the marketing business, there are criminals to the idea of playing a blackmail others.Miss Liu said in the real estate agents, developers and property companies to obtain from the owners of the information, which is not secret in the industry."Sometimes you miss and property from the sales staff there to buy."The true identity of a reporter to several developers and property companies on the interview.The other side have indicated, for the owners of the information, "the company of expert management, and definitely not leak out."However, many owners have confirmed to reporters, "We stay until the buyers and have not signed a confidentiality agreement."Yue Cheng Law Firm's lawyers told reporters, according to" Civil Law "the relevant provisions of the sale and purchase of a violation of personal information privacy, is illegal.However, due to the extent of damage is difficult to define, difficult of proof, coupled with personal information management is no clear legal requirement, the regulatory protection of personal information appears blank.This reporter learned that, at present, "Personal Information Protection Law" is the legislative stage.Once this law was promulgated, the information against others who will likely bear criminal responsibility.
Irony is that in this "customer-centric" era, the above mentioned news practitioners who lack social responsibility and business entities, it seems that as stately than some real estate developers, property companypay more attention to customer information.Not only that, they instinctively use of small copies of the principles of the market, according to income, living in the area were divided on the customer, it is estimated will then use bulk SMS, phone exhaled way to sell products launched several waves of battle!
Legally purchase a potential customer lists from third parties, mailing catalogs, this mode of operation for many years the West has long existed in the United States has also developed a special knowledge of the - "database marketing."However, the above list to pay for the news business can count on in and CRM customer relationship management-related thing?The answer is no.Because the channels to obtain customer information is improper, this watching for customer privacy, "original sin" has determined that the operator can not respect the client's interests; unexpected marketing information, customers are likely to lead to resentment, to getCustomers pay can be described as more difficult.
Significant because it involves the immediate interests of customers in the purchase of high value assets, financial and medical product, the information provided is true, and complete.Therefore, real estate, car dealers, banks, insurance companies and medical institutions for the confidentiality of customer data is particularly important.Once these companies customer data leak scandal spread, will incur heavy losses.These losses may include: being compromised customer lawsuits by customers / potential customers away, brand losses, directly over the indirectly promote the growth of competitors.
Because the management of government regulation and their own tradition and other factors, banks, insurance companies and medical institutions, the confidentiality of customer data for the work done better.The real estate industry, the automotive industry business-to-customer data less active protection measures, which the press has to be done on the side of card.Real estate, cars and other relevant industry enterprises, in order to avoid the disclosure of customer information led to huge losses, the primary consideration is to implement customer relationship management, in identifying, obtaining, maintaining, increasing valuable customers in the process, the courage to shoulder social responsibilityrespect the privacy of our customers into the strategic level, and according to laws and regulations to establish appropriate systems, such as with employees, partners, customers, entered into an agreement of confidentiality.Second, the qualified enterprises should also be actively into the right CRM customer relationship management software system.Good customer relationship management system for the enterprise from the technology in information sharing and find a balance between information security is conducive to the protection of customer privacy under the premise of reasonable and lawful use of customer data.For example, focused on CRM system data stored in the database, the average client computer does not save customer information; operator to read and write data in the database must be verified through a series of security mechanisms, and in strict accordance with its terms of reference (I,my department, the whole company), operating actions (view, create, modify, delete, lock / unlock, export, etc.) use the customer information.
In the implementation of CRM, focusing on the customer privacy protection in foreign countries to developed countries more and more attention in recent years, increasingly stringent legislation.I believe in the near future, our laws, public opinion will be growing concern in this area.Enterprises in order to avoid a violation of customer privacy crisis, should plan early, plan ahead.