English Bridge, CRM is a customer-centric information system to enable enterprises to fully understand the entire customer life cycle, providing a unified platform to communicate with customers, improve staff efficiency and customer contact and customer feedback rate, through the management and client interaction, part of efforts to reduce sales, reduce marketing costs, find new markets and channels, increase customer value, customer satisfaction, customer profitability (profitability), customer loyalty, achieve the ultimate effect of the increase. British bridge CRM to accomplish the following objectives:
§ for each customer's data integration, providing a total view of each customer
§ higher profit contribution target customers, improve its loyalty to the company
§ to provide customers with personalized products and services
§ improve each salesperson for the business revenue, while reducing sales costs and marketing costs;
§ find sales opportunities faster and better, faster and better respond to customer inquiries into the
§ to senior management on status of sales and marketing activities, a detailed report
§ changes in the market to make a timely response
System Service Platform
System module
English Bridge, CRM is a large number of modules by the software system, not only characteristics of the user's own secondary development of enterprises, but also on the module to expand or change the module. Function of the entire system from the point of view, mainly by the British Bridge CRM features 4 large sub-modules, which are e-commerce, sales management, marketing and customer service.
1). E-commerce (E-Business)
British bridge CRM e-commerce applications, including B to C (Business to Consumer) and B to B (business to business) the two modules.
CRM e-commerce system e-commerce software embedded in the bridge by the British component, details of the bridge can see the British e-commerce software manual. Basic modules, including shopping cart, the index system, automatic building shop and maintenance system (chain Edition), the background template system, Admin systems, online payment systems, product management, distribution management system, Trading System (B To B).
2). Sales Management
Sales Management module is the main function of sales automation, including the calendar and schedule of work, contact and customer management, commissions, sales opportunity and lead management, sales forecasting, production and management proposals, pricing, geographic distribution and management, and reimbursement reports.
3). Marketing
CRM relatively new field of marketing automation features, its starting point is through the design, implementation and evaluation of marketing initiatives and other related activities, a comprehensive framework, giving marketers greater capacity. It provides some unique Gongneng, mainly promotional propaganda, content management and data analysis and Shangye intelligence tools, specifically speaking, Bao Kuo Chuan Tong-based Web of the market and marketing information Xingdongcehua, implementation and analysis; customer needs Sheng Cheng and management; budgeting and forecasting; propaganda generation and marketing materials management; "Marketing Encyclopedia" (usually the product, pricing and competitor information, summary); on track with customer demand, allocation and management.
4). Customer Service
A complete CRM solution is another function of customer service, usually through the call center or Web self-service deployment and implementation. E-STAR CRM customer service software, including customer care; disputes, substandard and order tracking; field service management; record occurred in the problems and solutions database; maintenance scheduling and dispatching behavior; service agreements and contracts, and service request management and so on.