Notebook PC market like the winter sun on in the past year to buck the trend, the Small and medium enterprises. With the gradual economic recovery, was inhibited growth of the industry market began back channel, while the two countries, implementation of the strategy of integration has become the industry sales growth drivers of the market; 3G business, launching new chip and operating system, computer countryside , trade-in and other events and policies to promote strong growth in consumer markets. According to CCID statistics, from January to November 2009, a total of 13.852 million units notebook PC sales, up 62.6%.
Access the market in 2009 maintained a rapid growth momentum in 2008, low-cost portable Internet access in 2009, the more users of all ages, forming the overall notebook market structure can affect the strength of the domestic carriers with commercial 3G network The spread, bringing hot netbooks, 3G Internet operators have high hopes of this being, but in user experience, channel construction, service and other aspects of problems, enables operators and manufacturers in cooperation with the grand sale of the initial set scheme does not ensure a smooth implementation, 3G Internet sales lower than expected this, at the same time operators to large subsidies to support the access of the sales, making the product brands continue to cut prices, occupied the cottage access the company's market space. Electronic reader, CULV platform launch of new products makes the user's attention shifted. With the personal computing device further significant trend of personalized, manufacturers, operators, chip makers are upstream from the many ways to promote the overall market in the development of the Internet in the process of the market under the influence of many factors in the swing forward.
Although the traditional notebook computer in 2009 the global financial crisis by the impact of the Internet in this, but also to maintain a good momentum of development. With the application of 3G in China, mobile office application environment improved, highlighting the advantages of mobile notebook computers, desktop PC alternative to the obvious effect; In addition, the technology upgrade drive replacement cycles of products, product cost-effective to further improve. In addition, the gradual recovery of the industry makes the market demand for notebook computers growing. Seize opportunities to expand China's domestic market vendors have made in 2009, rapid growth also makes the notebook computer market access is much higher than most of the growth of IT products.
1-3 The gradual market saturation has brought harsh competition in the market, while the vendors compete by means of price reduction has made the overall product market share, profits are lower, how to get rid of the vicious circle of price competition and expand into new markets, Blue Ocean The company focus. Because China has a vast territory, large population base of 4-6 class city because not enough breadth and depth of channel construction, notebook sales have not been able to achieve a breakthrough, but it faces tough competition situation, the company began to shift focus to this piece of potential big city level, would like to form a new profit source, thereby driving the market, especially notebook PC market to achieve sustained rapid growth.
After the harvest in 2009, we and the manufacturers, distributors together with the 2010 notebook market trends outlook, the market prospect is broad, but how in the fierce competition foothold, or everyone thought.
1 tablet / MID will internet the whole impact on the notebook market
2010 there will be numerous manufacturers introduced Tablet PC, multi-touch, gravity sensing, GPS, voice recognition and other sensing Jishu in Tablet PC applications will be greatly changed notebook 操作 and application mode expected to achieve anywhere, right market structure will have a major impact.
The Internet in 2009, achieved good results, but 2010 will face a big challenge, competition, the main addition to the traditional computer manufacturers, Nokia, Google and so on, or upcoming launch of this product line. In addition, the popularity of 3G applications, the carriers will be starting a business-oriented mobile phone / MID, and electronic reading devices, tablet computers, the impact of new portable devices, these products and the Internet of the existence of functional overlap, will erosion of the existing market access. Compare these new products have advantages and disadvantages of the Internet, the ultimate winner will be? Or in fierce competition to find their own cracks survive? These also need to test the market. Intel Atom-driven smartphone developer program copy the development model of the Internet address of this application is one of the options, so that net position and other products of this distinction and realize the construction segment to grow to become the key to the Internet , Internet refine and shape the changes in the functions of the Internet of the future will be one of the trends.
2, i Series + Win7 twin-engine upgrades help
Intel Core i series processing and Microsoft Windows 7 operating system in 2009 has been released, and the mainstream manufacturers have introduced products based on both, but the spread is still true in 2010, Intel and Microsoft are two companies in the effort , i Series + Win7 will be a mainstream product competition in 2010 configuration, will become the driving force of product upgrades.
3 channels, products, services the following market development to promote the three
In order to better tap domestic market, the following three channels to open up the market more competitive, in addition to simply store expansion outside support to the channel and the continuity of policies directly affect the channel loyalty, 2010, the channel contention will become more intense. Accompanying three services the following market policies affect the promotion prospects of the brand, how to provide rapid and efficient local services become brands have to face the problems ... ...
Level 3, more diverse market products. Countryside view from the computer, as demand for notebook and paste the merger does not close in rural areas, farmers purchase mainly from the demand for notebook PCs at home, high school and college students go to school needs and the needs and expectations of the purchasing power of rural customers higher The products are mostly low-end computer products to the countryside, causing the computer to the countryside during the weakness in notebook sales. 2010, public companies will offer a complete product line covering, respectively, according to regional differences in the market. Manufacturers in the computer model of the countryside in the bid amount and type of different, short-listed models for multi-vendor, must fully understand the different parts of consumer characteristics, according to regional differences will be different categories of products were put to different segments of the market area .
Services, improve service satisfaction in 2010 the manufacturers have to face a big problem. Low-level market as companies with limited coverage, the user level is not high, allowing for service is a great test, service satisfaction also be improved. Thus, firms in the provision of products, to fully understand the needs of service users through effective channels to solve the problem, improve service satisfaction.
4, business model innovation to improve competitiveness
2010 is the key to promote 3G applications, with the popularity of 3G applications, mobile terminals and operators will be more closely co-operation, not only in portable products above, the rural market development also needs the cooperation with operators, not only can promote sales, more rural areas by providing suitable computer network environment and information service platform, to provide users with effective information services. Brand manufacturers, carriers, channels, SP, etc. to find cooperation between the point and explore new business models will be in 2010 to enhance the competitiveness of key parties.
Content value-added services should be strengthened. Now many brands in the initial system will increase the value-added content, but from the user survey results, consumers can be truly effective use to enhance the brand image of the very few, mainly the content does not meet the needs of users.
China's domestic market will be further expanded in 2010, industry market recovery, health care reform, intelligent transportation, environmental protection and other industrial applications are inseparable from the mobile terminal, the maturity of mobile networks is to provide a more convenient channel for a particular industry users content value-added services without delay. Domestic market from the point of view, 3 the following market demand will be further released, the chip and bring new products to upgrade the operating system also brings opportunities for the replacement developed regions, for different groups value-added content services, will to some extent enhance the competitiveness of their products.