Popular speaking, the so-called "long tail market" is for the traditional "Pareto market" in terms of."Pareto market" refers to the 20% of customers generate 80% of the value of the traditional theory.The basic principle of the long tail theory is: as long as the storage and distribution channel is large enough, or poor sales of the product demand is not shared by the market share can take a few hot products that the market share occupied by rival even larger.That is, those previously neglected niche market can bring value may in fact not lost on all those who are optimistic about the core market.
Popular speaking, the so-called "long tail market" is for the traditional "Pareto market" in terms of."Pareto market" refers to the 20% of customers generate 80% of the value of the traditional theory.The basic principle of the long tail theory is: as long as the storage and distribution channel is large enough, or poor sales of the product demand is not shared by the market share can take a few hot products that the market share occupied by rival even larger.That is, those previously neglected niche market can bring value may in fact not lost on all those who are optimistic about the core market.
But even with the guidance of theory, not enough to make many ERP vendors located in the small and medium enterprises gain enough profit.On the one hand, with the number of ERP vendors known as the subversion of "Pareto's Law" The Long Tail strategy to SMEs under the guidance of the transformation from the previous high-end market is also "Pareto Theory" 20% of high-quality precious customersSource sudden change in the ERP era of niche popularity, that piece of the long tail.On the other hand, experts are "long tail" of the interpretation of repeatedly stressed: Although the long tail will be the birth of many micro-center, but center will always be there, they are not because of the rise of micro-center was "toout. "
Business opportunities in the birth of the long tail market, ERP vendors in order to stand out in some areas occupied by the "micro-center" to be a surprise move.Shun-up in early 2006, high-quality products e 4 fully upgraded, the upgraded version of ERP e4 general information to better meet the needs of SMEs, particularly in the production of modules, into the small and medium production forecasting, production and process system alonereporting and other services, greatly enhance their delivery capacity, control the production cycle and reduce overall operating costs, and again in November to product replacement.Main products of the year two large-scale upgrades, along and up the product strategy can be fully reflected.
The upgrade mainly for small and medium business processes after an accurate research, focusing on upgrading the production process, inventory management and financial management modules.In the production process focus on strengthening the link process management, document import data entry, increase the function of the production process to enhance the control over procurement, according to the task of computing machines produce a load of resources, in addition to reporting on the production staffcases, it can also pay into the piece to achieve the demand of the order product materials, has collar, back material, newspaper supplement, real compensation, not receive a summary of the number of statistics, real-time understanding of the material in the production process, recipients, etc.; in Inventory Managementfocus on strengthening the association in the management, upgrading a number of warehouses, more cargo space management, storage allows the use of different stocks in different valuation methods, materials inventory and safety stock the maximum amount of super-community alarm processing, the backlog of goods and shortage of statistics to increase sluggish materials(three months are not recipients) for statistical analysis, an increase of ABC inventory analysis table: to achieve utilization of goods, the value of the rate analysis; in strengthening the financial management of real-time management, financial ledger to achieve certificate-level meeting under the aggregate query, to achieve the financial ledger and general ledger to switch between the ledger.
When the force of the manufacturers made the "long tail markets", in the ERP products need to comply with Chinese traditional culture under management, and ultimately help companies with the least resources to maximize return on investment, to create products that meet the needs of domestic users, and perhapsThis is a real "Blue Ocean."