Baidu to expand lead, Google slightly, search dogs and search to enhance search share
Yesterday, Beijing is looking Consulting Co., Ltd. (ChinaIntelliConsulting Corporation) released the 2009 market survey of Chinese search engine users to the results, revealed the new Chinese search engine market competition and the development trend. Consultation are looking market survey, Baidu's market share in all regions have to upgrade, Google's market share in all regions were mixed, the overall market share declined slightly, search dogs and search market share in search, there were increased significantly.
4000 survey covered 24 cities in the sample
Is expected consultation survey, search engine penetration continued to increase, 91% of Internet users use one search engine at least a month, this figure over the previous year an increase of 4 percentage points. On any day, 58.8% of Internet users use search engines, this figure increased over the previous year by 4.4 percentage points.
Consultation is expected this year, the survey used computer-assisted telephone survey 9-10 months (CATI) manner, a total of 4,290 valid samples. The survey covers Beijing, Shanghai, Guangzhou, Shenzhen City four NPC class, Dalian, Tianjin, Jinan, Qingdao, Nanjing, Suzhou, Wuxi, Hangzhou, Ningbo and Xiamen in 11 eastern coastal city of Shijiazhuang, Zhengzhou, Hefei, Nanchang, Wuhan, Changsha, the capital and six other central cities, Chengdu, Chongqing and Xi'an three western regional center city. 24 representative cities, the number of Internet users choose both the regional distribution and level of economic development, makes the survey results on the major economic regions of the Internet users in China have better representation.
Baidu lead to further expand
Is expected any day consultation with the people who use search engines the number of total number of search engines people use to define the proportion of the search engine market share. The survey results showed that in all investigations cities Baidu's market share was 69.9%, Google's market share was 19.8%, respectively, search dogs and search found 3.5% and 3.3% market share in third and fourth.
Divided into different categories of cities, with Beijing, Shanghai and Shenzhen as the representative of a class of the city's market conditions and other areas have significant differences, in Beijing, Shanghai and Shenzhen Baidu's market share was 64.5%, lower than other regions, while Google's market share 25.4%, higher than other regions. In Beijing, Shanghai and Shenzhen, has become the third largest search search search engine. Compared with a year ago, Baidu's market share in all areas were improved. In Beijing, Shanghai and Shenzhen, Baidu's market share increased 2.8 percentage points, which is received in Shanghai by 5.7 percentage points of the upgrade; in the eastern coastal city, provincial capital cities in central and western regions of central cities, Baidu's market share increased by 3.4,0.3 and 2.7 percentage points. Baidu's market share of the overall increase of 2.0 percentage points.
Google in the different regions were mixed, in Beijing, Shanghai and Shenzhen and the eastern coastal cities, Google's market share decreased by 0.9 and 1.7 percentage points, in the central provincial capital cities and western cities Google's market share increased by 2.0 and 0.9 percentage points, but generally only Google's market share decreased slightly by 0.4 percentage points. Search search market share in several areas and upgrade the overall search market share in the dog also has a small upgrade.
Google's market share in Shanghai, has been higher than its market share in other cities, but the relative last year, declined by 3.1 percent, while Baidu's market share in Shanghai increased by 5.7 percentage points. Google in Guangzhou and Shenzhen to enhance both its market share more than 2 percentage points.
Baidu Knows and Baidu video search push higher
Baidu Knows and Baidu Wikipedia user penetration compared with the previous year increased by 18.3 and 14.0 percent, the fastest growing in popularity Baidu improve services / products in the first place and third place respectively. In second place is video search, compared to last year increased by 15.1 percentage points.
In addition, there were 31.3% and 12.7% of the search engine Baidu and Hao123 users for their browser's default home page, this may be Baidu to keep customer loyalty, cohesion and market share of the most important guarantee.
Search Music Search the market leader Baidu search
Music Search is the search for common functions the user is one of six in search engine users search at least once a month music. Baidu's search market, accounted for 45% of the market and found 16.9 percent search market share to second place. Google launches music search past year, accounted for 4.6% of the market. While Google's search market share is not high, but Google's search satisfaction is relatively high, about Qicheng of Google's search users search Google's very satisfied or satisfied.