WEB2.0 times in the site once again become a promising and sought after venture capitalists focus, and in measuring the value of a site when the traffic level of assessment as an important project, it is a measure of its profitability, the level of the core elements of social status. Therefore, to improve flow around the marketing also emerging, and even MSN, QQ and other chat tools into traffic to their site marketing.
MSN signature into advertising
Recently, the world's top online companies MyET.COM oral service announcement: the use of 30 million yuan to purchase 100 000 MSN users sign in details: as long as the MSN users to insert MYET signature of messages, linked to the value of 10 days to get 300 element of white-collar Package. Similarly, the Chinese Club Alliance network will also show membership card value of 50 million MSN users to link sign to attract the exchange; Hao Friends Network, show the value of several million foreign travel blanket for a lucky draw to encourage the MSN network of users linked to Friends of the ad-ho ; YOHO lifestyle magazine is out of the 1000 fine magazine; China angel investors the value of the General Assembly came up with 50 tickets for 500 yuan participants.
Many businesses fighting for MSN users sign bit, no doubt let me race this network CEO Zhang Wei excited. 2 months ago, when the humble competition I come up with 250,000 yuan in cash net test the water "MSN signature spread" when it caused an MSN user no small vibration: "to get to my race 5sai.com MSN sign for it with cash, 5,000 yuan a day, weekend and another award. "This signature is more than 50,000 MSN users into their own signature, a time" hanging sign to send cash "has become a hot topic among MSN users topic.
"At first we just wanted to MSN user's signature spread their own brand, but I never thought of doing a month to form a scale." Zhang Ben-Wei said: "In order to participate in" hanging sign to send cash, "the MSN users on their friends have an impact, we have designed more than 50 friends to rules of the game, and to friends over 50 MSN users have formed alliances MSN my game, the existing 50 000 Union user corresponds to that of their 2.5 million MSN friends, this data is also scared that we jump. so we had to create an MSN message signature platform for dissemination of ideas. After 2 months of grinding, I race disseminate information service platform, MSN sign on the receipt of the order. "
Web site traffic determine worth
I have no doubt that race proved a successful network of success of the current Internet, the basic rule is that in WEB2.0 era, high and low traffic sites worth the decision.
Sequoia Fund, according to professional sources, the flow rate are all worth, and often can be converted into chips and IP traffic generally credited 1000 was 60. This spend 500 dollars to register a generic web site also assessed to 1.37 yuan per day, to attract 20-30 IP traffic so that we can guarantee this. But the fact that the GM Web site can attract a lot more than these. Before there is a well-known story circle, Siemens offer for one million yuan at one time to the Big Dipper want to buy mobile phone network, "phone" this common site, the results were flatly rejected. Obviously, the general site itself, the commercial value of the implication, and the foreseeable future profits already far exceeded the price tag.
In fact, through the clever site to drive traffic injection common to achieve web promotion objective is nothing new. 2005, Hunan Satellite TV's "Super Girl" program in the country like a raging fire, the company supplies specialty sites big girls walking a fine line, registered only one word of "Super Girl" General Web site, the results just 3 months The site's ranking will rise with more than 70 million bits, the way traffic has shot up. Not long ago, media reported personal website star - Chongqing Noble Home is also registered by popularity through events such as the "bread", "bird cage mountain bandits in mind," etc. to drive traffic growth and attracted nearly two million element of risk investment.
Marketing needs to market test
In the "flow to those who have the world" Today, nearly all Internet companies to flow as the basic index. Therefore the use of a variety of marketing also endless. Internet experts believe that, in the attention economy era, will attract many eyes to be effective means of marketing. The clever registration site will attract many common concerns eye, so common site is the essential marketing tool for corporate networks.
I have ad-supported game network in the future, the signature of the formal launch of its award clearly than 2 months before "net cash" rich in many, including online learning, high-end membership cards, golf tickets, eligible for investment participants, magazines, even blankets, can be called variety.
Jinan University, Miao Li, professor of marketing, believes that each window is a communication platform, MSN, msn signature marketing, communication with the Internet to achieve the combination of interpersonal communication, may bring the spread of snowball effect. Such a mass 10, have spread the mode of transmission, often referred to as "epidemiological model", or "cell division pattern", MSN was able to effectively disseminate signature, the core of the problem is between MSN, Friends have a very strong relationship of trust, based on "trust" the efficiency and speed of message transmission can be fully protected. However, this mode of transmission is due to novelty and attract more users, the life cycle should be tested.