Although the Thunder have only to users of Tencent, but its profit model is awkward. Coupled with the financial crisis, the Thunder had to postpone listing
The economic crisis, Thunder Nasdaq CEO Zousheng Long Dream, will be postponed at least two years. Thunder Network Chief Operating Officer of the people on December 9 Romania revealed by the large environmental impact, Thunder listing postponed until after 2010.
Earlier, Zou Shenglong said, "If everything goes smoothly, the latest implementation in 2008 listed on NASDAQ." Catch-up, but plans change. Industry analysts believe that although the Thunder has a large number of users, but these users do not bring much revenue to the Thunder, download site difficult to postpone the listing of large-scale profit is the main cause of Thunder.
Thunder delay listing
In 2006, Zou Shenglong said in an interview, "is expected during the year will be the third document venture capital and strategic investors, If everything goes smoothly, the latest implementation in 2008 listed on Nasdaq."
In 2007, Zou Shenglong it outside that from the perspective of income, whether China's stock market, the Hong Kong stock market or the U.S. stock market listing requirements to achieve Thunder. "If the market value of 10 billion U.S. dollars as a benchmark, then Thunder over the market value is not a problem." Zousheng Long said.
This year in July, the Internet industry rumors Thunder started the final round of pre-IPO financing, but the Thunder to stakeholders in this news noncommittal.
Luo said the people, outside of the environmental impact to the Thunder's listing. Luo said the people, this is not the company can decide. Not only is the Thunder now, any company listed at this time will not choose, "and do not particularly want to quickly Thunder listing everything as the external environment may be."
December 9th, Zou Shenglong China Entrepreneur magazine, taking part in organized "2008 Seventh Annual Meeting of Chinese business leaders," said the Thunder from the macro point of view is a view inside the field of non-IPO company representative. The need for a business to IPO, I suddenly ushered in an economic crisis, which led to the realization of investors plan to be affected, but also affect their re-implementation of the financing plan.
Profit for the market constantly looking for ways to
In September this year, Zou Shenglong confirmed Thunder has entered the field of web games. This is further confirmed by the outside world to judge this company: they want to do is not simply the software only.
October 27, Thunder announced anti-virus software to reach a large spider partnership of its 14 games platform for marketing online games. Their future will be to explore the area of security in online games. Thunder has collaborated with the well-known game makers to cooperate.
In fact, this is second only to China, Tencent's second largest software company in recent years, the client is thinking of ways to allow users to download tools for free use of Thunder, but also be able to use its multimedia engine and blog space, spend some money It is recommended to play the game, or on-demand video is copyrighted programs.
In that Google's AdSense and Baidu's bid ranking access to income, the Thunder also launched its own keyword advertising. October 15, Thunder also announced its latest online advertising alliance soon. It is understood that Thunder Thunder's promotional advertising alliance download, see dog search and web games business, the co-owners bring personal commission income and traffic return. Through a series of layout, Thunder has been formed by the Internet advertising, digital entertainment media distribution and community composition of the three large main business structure.
Download site difficult to mass profits?
Single scale from the user point of view, Thunder reason to remain optimistic about their earnings prospects - as in July 2008, Thunder total installed capacity reached 2.18 million units.
Activities in the network, download and information, instant messaging, e-commerce, online games and other services are the most basic application of Internet users, but other field of Sina, Tencent, Alibaba, Shanda and other large companies after the download has become unknown.
Who asked not to be named, told reporters that Internet commentators, download pioneer in the field seem to forget that the basis for the application of this implant business factors. News you can make money, mail can make money, the game can make money, downloadable tool is viewed more as the reality of the Internet rely on the spirit of sharing, especially in the BT download "for one, one for all" after sharing principle embed .
Thunder seems to spare no effort to develop a profit model are also embarrassed. Thunder operations with their own platform game, but these games are not all his Thunder, but have their own carriers, which only needs the platform for the development of new users Thunder.
Thunder scares no copyrighted files available for download and bringing more trouble numerous lawsuits. March 2008, the U.S. Motion Picture Association of six major film studios will be Thunder to court, demanding that it stop immediately, "Charlie's Angels 2" and 32 other films of infringement and compensate for various types of economic losses totaling 700 million yuan. As early as February 3, Shanghai Pudong New District Court had supported the company's Thunder infringement goodness, "Confession of Pain" case of all claims. Excellent degree of compensation the court sentenced the company Thunder 150 thousand yuan of economic losses, and payment of costs. In August, because that unauthorized real-time network broadcast of the Thunder, "the Olympic torch relay", CCTV International 一纸诉状将 Thunder to court, claims 2.1 million.
Thunder is quite optimistic about the digital content distribution revenue model is also facing challenges. "TV drama" Love at First Fight "is a collaboration with the Thunder, Thunder eventually make money." Shanghai Film Group, Zhao, director of new media distribution, Goulding said. Unfortunately, this attempt, the bilateral cooperation is still very small, "This cooperation should be mutually profitable."
September 18, Shanghai Film Group and light media content providers and potatoes more than 100 HD channels net "black bean" signed the agreement content and advertising. "The contents of potatoes on the users more easily access, so advertising is more attractive prospect." Zhao said Goulding. Thunder in a content distributor road network encountered competitors.
Although the Thunder up and down the weight in keyword advertising effort, but the keyword advertising has not become the Thunder's main advertising forms, but rather the traditional display banners Flash more in Thunder's web page, the client interface and pop-up window. Thunder of the advertisers are mostly online games operator, digital product manufacturers and some Internet companies, obviously, Thunder current users of traditional advertising, such as large cars, real estate industry does not have much value for.
Zhou Hongyi Thunder angel investors said, "I think the Thunder will not be listed shortly. Thunder has not established a reasonable business model." Perhaps this is the most vivid portrayal of Thunder.