The site manager, the biggest challenge is not how the CMS or search engine work, but to understand how people "work."
I recently conducted a workshop, the audience are engineers. When I talk about the most basic understanding of customers is to observe their behavior, an engineer told me: "I do not want to waste half an hour observation of a person."
First of all this, I must say that I was full of respect for engineers. Their genius for everyone in the modern world has brought endless convenience. We can not do without engineers.
However, the core of the project, especially software engineering, is a belief - all have their automated method. Engineer R & D engine, most of which will replace the people's work.
First heard in "content management" at home, I naively thought that content management is a focus on the principles of professional management of content. Is simply not true. Content Management ago and now all that remains is the content management software (CMS).
Content Management brought us such as portals, custom, personalized, distributed publishing development. These non-management cost, technology-driven solutions to Internet, intranet full of low quality, poor organization, obsolete.
When you receive personalized content is spam what? But personalization of the spam. Distribution of publishing rights for people who are not writing, or written content for their indifference to the people, or that Metadata is a neighbor of one of Mongolia's people, or the content published by people who never reviewed or deleted, this time you get what? this is you've asked for ah.
Why do many companies that simply to buy a stylish web site search engine, you can solve the customer find the problem? Neither the staff nor the search process management. Magic mushrooms (Magic mushroom) 2 may exist, but the magic of search engines but does not exist.
Technology is important, even decisive, but if you want the site to create value, we still need those who can afford to manage the site. Site manager's primary task is in-depth understanding of customer behavior on the site. The best way is to observe, observe them in your website trying to accomplish.
Recently, Amazon faced a lot of trouble, because "technical failure" and "classification error" causes a lot of books on the site difficult to find three, including a lot of books on gay topics. "If it was not because of Amazon (not to mention other stations) in the customer service aspects of artificial responses are notoriously slow, this early can be very simple to avoid." MSNBC's Helen Popkin writes.
"And, like many other peers, Amazon wants to fully automatic." Ann All spoke to ITBusinessEdge author. Amazon is a true customer-centric company, continuing to invest in understanding their customers, but sometimes even if they make mistakes.
For understanding the self-service network (Web Self-Service, WSS), to understand people's behavior in the online environment, grasp its importance better than any technology.
Yi Zhu 1:
Original "think metadata is a country bordering Outer Mongolia", metadata sound Is not the name of a country?
Yi Zhu 2:
A kind of psychedelic nature with toxic mushrooms, or "To Huanmo mushroom", is said to originated in Mexico.
Yi Zhu 3:
April 10 weekend, due to technical failure (the official reason), globally affected by the book to Amazon 57,310, these books are vague right down, so hard to find on the website.
Translated
Using Amazon as an example the original author, perhaps mocking the meaning of the arguments for this are not fully convincing. Simply put, I should think some pessimism. Do not be understood as automation is bad, or just rely on manpower to succeed. The need to look at dialectic.
Any company, particularly global giants such as Amazon, take any step has its own significance, and significant impact, balance, balance, and then balance. Amazon is worthy of respect.