Leaders, distinguished guests, colleagues in the industry, as well as friends from the media:
Good afternoon!
Today, I mainly want to talk about three issues.
The first question,
Internet users increasingly dependent on the search for high satisfaction are getting low, we have such experience, even though today's search engines seem to have very powerful, but when we query a precise information, orthere will be a lot of time wasted in the search on a keyword to search from thousands of web results, but you can read a few pages of it?Statistics tell us that general users will not turn to page 4.Although the results of search engine optimization companies in the sorting algorithm on a great comeback effort, but in the vast Internet information, which a few pages of search results users really need?I think the idea to do so according to tradition, never allow users satisfaction.
Why?We, for example, when a car enthusiast, a first job in the white-collar and a college student with a "car" to search the word, they expect the results in mind is not the same.So expect the results used a uniform is impossible to please everyone, solution is to use web2.0 thinking to transform the traditional search.For example, using "human rank", users click through an interactive statistical ranking optimization results, but also such as to personalize the results of the different needs of users for the output of different search results.
Secondly, realize that web2.0 web2.0 search product search.Everyone has their own interest, concern and attention has its own things.More and more Internet users in the online form spontaneously different communities to discuss and concerns of the things they care about, to form a small circle.This small circle, small communities, often the most active groups in the Internet network, which is often the most discussed topics in depth.
Example.Not long ago, I gave my daughter bought a folding bike, bike riders pulled on a BBS, casually glanced, and found that the original bike is also very demanding.Even a seat, pedals, and even lock all the humble people in the discussion.For a bicycle enthusiasts, these details may be what they really want.We can put these search results to them?We need to web2.0 search.
Web2.0 search requires different techniques with traditional search.In traditional search engines play a critical role in the indicator is the level of the site, web links and keywords related to the number of degrees.However, the BBS search, for example, need to add more users to participate to determine the priority of the post, for example, the title of the post, words, number of replies, post time, whether it is the essence, if it is sticky, and content keywords, etc., are used in the calculation of Rank values.To do even more in-depth content mining consolidation, rising to the level of knowledge management to do the search engines.After continuous grinding is possible to adapt to Web2 .0 formation of a true search engine.
Web2.0 Search Engine to break the one-dimensional list of results of the collection.Intelligent, if not directly provide complete search results, then we can have some stage approach.We know that after ten years of development of the Internet, most Internet users have developed a habit of clicking here.Direct Click to view the best user experience, so we have to "search + portal" means the combination, through the "Content Classification + interests" to give users a better user experience.You can see from the portal the essence of each community, but also in accordance with their preferences to search content.Through this combination of two ways to achieve community search multidimensional presentation.
Web2.0 Search requires personalization.Internet users in the community, a large bubble on strong demand for personalization.A "portal + search" approach, we can more scientific means to track the user clicks on the search keywords and the content of reading preferences, more extensive and comprehensive analysis of Internet users preferences and habits, to finally a website and to eachpersonalized search portal.It is as if each bank depositor's credit track record, in order to provide better credit facilities is a reason.
The third problem, the forum needs its own search forums today, also faces a big problem, that is, not have their own search capabilities.Because the database structure, leased bandwidth, and the back-end server capacity constraints.Many small community shield, or with other technical means to reduce the user's query.We often see in the forum, "Sorry, this forum does not provide search services", "10 minutes after you search for" other tips.A forum search function does not always stay in a small crowd will entertain the group stage of the knowledge created by the forum users go down the drain, can not effectively attract the attention of Internet users, as a media, it can not create their own commercial value.
Qihoo search technology to the forum free of charge, to help them achieve their search.Here, I can tell you good news, next week we will start an active, open the bottom part of the odd tiger code search, so that interactive technology communities to use the odd tiger build their own community search engine for users to provide the bestSite search posts function.
Thank you!