"Online Shop line on the first day of sale madness. The night of the Olympic Games Colorful Brooch sold out of stock, valued at 6,800 yuan in the Temple of Heaven Qi Niandian Decoration day, we sold three." This is the responsibility of the Beijing 2008 Olympic Games Licensed Products on-line sales Ning Hsieh Fu River work revealed to reporters the Olympic Online Shop sales.
By "e-commerce world," hosted "online retail in 2007 would" convene on the eve of this year's on-line visit the Olympic Online Shop (www.2008eshop.cn). Next year is the "Olympic Year", but the Olympic licensed merchandise sales from this year has entered a golden age. Beijing Olympic Organizing Committee currently authorized to have 820 retail outlets, including 231 in Beijing, Shanghai had 35, Guangzhou has eight, so that the retail distribution obviously can not meet consumer demand for great, so naturally the Olympic licensed products sales this tour to catch the Internet Express.
Games Online Shop on-line soon after the show to add the store Internet geographic coverage in less than capacity, more sales of licensed Olympic goods brought many surprises: First, in accordance with the requirements of Beijing Olympic Organizing Committee, the Olympic network shop has become the most complete variety of Olympic licensed merchandise display platform, the types of products on display covering the Beijing Olympic organizing committee released the full category licensed merchandise, more than the more than 3000 kinds of species, but the store by the venues, etc. side constraints are only showing the most hundreds. Thus, even a store to buy ground Olympic licensed merchandise consumers will habitually Online Shop on the first pick in the Olympic Games well their favorite products, the store is the ground store catalog, Shop for all the shops on the ground service ; Second, the Olympics Online Shop has a high reputation: When Online Shop to order sales approach to sell high-value products, such as 290,000 yuan a jade Fuwa such products, many consumers will not hesitate in Here a first payment in the form of purchase; third more and more consumers discover new products added to our store is the fastest Olympic place in the countdown to the anniversary celebrations of the 300-day countdown to the Olympic Online Shop by Product Category complete and highly favored by consumers and some commodities in short supply even in the half-hour will be from all over the orders looted. Fourth, the Olympics Online Shop to consumers in a lot of convenience: Beijing 2008 Olympic main stadium - the National Stadium "Bird Nest" Metal Model has been sought after by consumers, but consumers need to find in the shops on the ground line up to buy "Bird's Nest" model, in the Online Shop to purchase, simply moving the mouse will be able to get a move. Fifth, the Olympic Games Online Shop can provide consumers with personalized products and services, such as commemorative badge Reincarnation Online Shop sales, consumers can be found in the Online Shop to find the most convenient name badge their needs. Games Online Shop has plans to launch shops on the ground do not have more personalized products and services, the Internet sale of specific "long tail" effect on its head. Games Online Shop in the number of licensed retail stores have sprung up everywhere, give full expression to the vitality of online retail in this new thing.
In 2007, the beginning of many traditional retail distribution of B2C e-commerce. According to market consulting agency Analysys International new study shows: B2C e-commerce market in China, Dangdang occupy 30% of the outstanding market share, the market's two oligarchs; about 52% of the market share by tens of thousands of small B2C E-Commerce vendors occupied the market of long tail. Olympic licensed products Online Shop is one beautiful scenery. It is this tradition of exploration companies active development of the retail network on behalf of the potential market.
In the Nov. 29 online retail at the 2007 annual meeting, the traditional business of online retail will the road, the factors affecting the retail business online, and in recent years, the PPG and other hot topics such as online retail model, invited experts and industry in-depth exchanges, announced the "2007 the third most favored site TOP100 named" the list (http://www.ebworld.com.cn/huodong/071126b2c/index.htm). The Organizing Committee invites dignitaries to discuss the development of online consumer trends, as well as traditional online retail business into the development.