2008 is a milestone in China's telecommunications industry, year, operators restructuring, 3G license issuance, once the mobile Internet a whole new industry into the front from behind the scenes, quickly became the focus of everyone. Along with the initial completion of the reorganization of the telecommunications industry, full-service era had dawned, the whole concept of gradually in-depth business operators, internet-based wireless applications, wired and wireless Internet access line gradually blurred, applications will be richer. Meanwhile, China's 3G has entered a new stage of development, the network access speed has been greatly improved, giving the development of mobile Internet provides an excellent opportunity for development.
On the other hand, for the traditional Internet, mobile Internet has brought new development opportunities, including GOOGLE, Alibaba announced one after another, including the Internet giant into the mobile Internet, mobile phones are also constantly rising number of Internet users, Internet users already in 1 / 3 users try to use the mobile Internet at the beginning of a growing number of Internet application model was moved to the mobile Internet, everything seems to have been foreshadowed in the burgeoning mobile Internet today, dual-network integration will be the main theme of the first year of 3G.
Critical in the application of dual-network integration
Internet and mobile Internet, although the face is two different terminals, the performance of different forms, but in fact still have a lot in common, not to mention the user between the two groups there is a lot of overlap, and according to 22nd China Internet Development Statistics Report shows that 253 million Internet users with 592 million mobile phone users has reached half of the total Chinese population, the explosive fusion will not be overlooked.
In this regard, Innovative Linkage that the traditional Internet and mobile Internet now, only two access networks, access to information just in different ways, its essence is a kind of "Internet + mobile" applications. Innovative Linkage recently made it clear that the "Internet + Mobile" as a new strategy, and on this basis a full range of business-oriented SaaS (Software as a Service).
It is reported that in 2007 Internet Conference on Innovative Linkage, first proposed the [dual-mode network] services, the idea that help enterprises also available on the Internet for Internet and mobile network services, the principle is the same system, with a database while establishing both the Internet and mobile phone website, the system will end and the different browsers automatically identify and jump to the appropriate site, a background update the content accordingly to maintain the two websites will be updated at the same time.
On this basis, Innovative Linkage name and address information in turn 12114 into the [dual-mode network] service, name and address information through the 12,114 simple, efficient and powerful interactive features, and the [dual-mode network] service application integration, as enterprises with a more simple and convenient for business applications and marketing methods, such as enterprise users can register by sending name and address information to the unified messaging port number 12114, received wappush link through convenient access to business wap websites, give full play to 12,114 in the name and address information as a 3G entry role, to create "12114 Information Name Address + website + dual-mode dual-mode mail," a three-dimensional [Internet + mobile] applications.
Some experts think that if the Internet and mobile Internet can unite, Hu Lianwang both the emerging mobile Internet products to solve their own limitations of the traditional mode of Wen Ti, mobile internet Ye can "Kelong" Internet Shang many successful applications, which of the two networks how to see it is a mutually beneficial situation.
New marketing companies eager to
If you say that the economic crisis is a double-edged sword, in the business development of impact, but also to break the traditional business imperative Ke Wang, Duo Yuanhua the marketing of ways in which to an unprecedented high. At present, many times a day using the mobile phone Internet users account for 34% of mobile phone users, mobile phone users to access the frequency is steadily increased, if this trend is long-term development, will form a higher mobile Internet usage, which are in launched mobile Internet-based mobile commerce, mobile marketing offers a broad opportunity.
In fact service providers are also being adopted by a variety of forms to reduce the threshold for enterprises to enter the mobile Internet, whether Alibaba launched "Spring Thunder plan" or Innovative Linkage launch "3G spring program," can be seen as a further boost powerful mobile marketing applications, enterprise initiatives. It is understood that Innovative Linkage in the "3G spring program" in a series of expert forums, industry seminars, experience, training and other activities to promote the enterprises to enter the 3G and use of 3G, such as with the Government to provide government information and interactive query ; by name and address information to provide users with access to mobile Web experience personalized solutions.
It is understood that currently includes some traditional industries, including the Shaolin Temple have to break the routine, join the ranks of mobile information technology, as the 3G era name and address information imported 12,114 registrations have exceeded 200,000. In this regard, China's leading mobile marketing expert Mr. Zhu Haisong that the current economic crisis but to the characteristics of the original name and address information be released, information, name and address of its convenient, simple, quick and efficient manner, it will be an unprecedented display their potential applications , will be the future mobile Internet business to start based on the most mainstream mobile marketing application forms.
"Faced with the global economic downturn, the national popularity of mobile marketing will help large enterprises overcome this difficult period, and also to promote the building of the national mobile Digital literacy play an important role." Industry and Information Technology, Telecommunications Authority, the Director of Requests of Ru Ci evaluation to, and how the two major areas of mobile communications and Internet technology strengths, the network edge, user scale advantages and to effectively integrate application services, mobile internet access will be the key piece of cake.