Local time in New York this week, according to a forecast released, said as more and more advertising budgets are allocated to the Internet, by 2007, television advertising budget in the proportion of global ad investment will decline.
A study conducted by ZenithOptimedia new shows, the proportion of television advertising in 2006 reached 37.9% of the peak, then fell in 2007 to 37.8%.
Newspaper and magazine advertising market in the global market share will decline. In 2005 the newspaper advertising market in the global ratio of 29.8% by 2009 will fall to 29.3%.
Internet advertising market in the global market share of about 3.8% this year, will grow by 2007 to 4.4%. Internet advertising investment in 2004 increased by 21%.
ZenithOptimedia predicts global ad investment in 2005, the growth rate will increase from the expected 5.0% to 5.4%; growth rate in 2006 increased by 5.8% to 6.5%; growth rate in 2007 increased by 5.8% to 6.1%.