PC industry as the only bright spot in 2008, the Internet present, destined to make the larger splash in 2009. Held last week, "Intel Information Technology Summit", Intel senior vice president and general manager Mobile Internet Anand unveiled two new Atom (Atom) processor, including one that clocked up to 2GHz, is less than 2W power the world's fastest processor, which undoubtedly include the Internet, including mobile Internet devices of this adds greater momentum. At the same time, Anand reiterated the Atom processor and platform for MID (Mobile Internet Device) market orientation, more than 12 inches open on the Internet of the future size of poured cold water severely.
However, PC giants Intel and not heeding the "advice", is actively promoting the Atom processor platform to larger universal. On the "Intel Information Technology Summit" held the same day released a variety of Acer netbooks 11.6 inches, and announced it will release larger products; and Lenovo, Asus, MSI, were also prepared in the near future to the Internet version Size upgrades. Around the Internet of the upstream and downstream of the vast differences between the all too clear.
Intel Netbook to pour cold water on large size
In the "Intel Information Technology Summit", Anand PC manufacturers have been tested on 12 inches above the water line of the criticism of the conduct of such an argument is based on: "Consumers bought more than 10 inches after the Internet this is certainly a psychological expected, such as playing games, but used the Internet the Atom processor is not designed for the game. (12-inch netbooks) make sure the consumer disappointment, so computer makers to do is absolutely wrong, we do not proposed computer manufacturers Atom processor into 10 inches above the platform. "
In fact, the Internet also exists that this is indeed inadequate performance. According to industry experts, currently used in the Internet the most with the Atom processor is Intel's 945GC chipset, the integrated graphics chipset built-in low performance, and has the product two years ago, not only the high-power , but also more heat, the immediate ability to support 3D games is very limited. "Is that the chipset heat issues, many cottage are prone to crash the online issue, repair rate is high," the Internet of the companies in Shenzhen, a cottage owner even told reporters: "Internet is relatively high in this process , the chipset itself a larger heat, it must make a special cooling system design, but now most of the public model program was not very good solution to solve the problem have to wait the updated Intel chipset Caixing. "
However, the cause of this situation was due more to come from Intel's own. MSI told reporters the company early this year, Intel has already introduced a new dual-core Atom processor N280 and the related US15 chipset, but there US15 chipset prices still relatively high, and built-in graphics performance than the 945GC to not have much improvement, "So now with this program, little companies."
In fact, Asus has recently pioneered the use of dual-core Atom N280 processor, a new 10-inch netbook, but the chipsets are still in use 945GC, cost pressure is its main reason.
PC makers insist on not listening to advise
"Intel's new chipset for high-priced in no hurry to upgrade display, the main purpose is to prevent access of this I am afraid that the impact of its mainstream notebook platform processor." Lenovo who told a reporter. But the market demand and Intel seem to have chosen to lay the calculations do not match, the Internet in this release more than a year, the number of users on the Internet in light of the body type of this fascinating but also lower its performance satisfied. "Do not say that playing the game, and even high-definition movie playback up all of a card a card." Bought MSI U100 netbook Lee told reporters that "complaints." Although he understands that you pay for truth, but the same 12-inch or so, mainstream Intel Core 2 Duo mobile processors are also the cheapest laptops around 6,000 yuan, less than 3,000 yuan and the Internet about the huge price difference still let him chose the Internet this.
But this demand, PC makers have not ignored. Even critics of Intel, PC giants are still active to the Internet to the greater size of the march. Last year, Dell launched the first 12-inch Mini12 access this, not only the "size" exceeded, the resolution also broke through the line of the traditional 1024 × 600, upgraded to the mainstream standard 1366 × 768. Suit, Acer announced a new line, 11.6-inch Netbook also uses 1366 × 768 16:9 LCD screen, full line of traditional notebooks, netbooks and the traditional notebook market segment is between fuzzy.
Moreover, the cost advantage of the Internet but also constantly highlighted. Especially in the long standby time, ASUS has been achieved in the 10 inches on 9.5 hours of standby, Acer is claiming 11.6 inches will be fully up to 8 hours of standby. Another Taiwanese company MSI is a leading system manufacturers in the 13.6 inches on the Internet were using this platform, and can provide 7 hours of standby capacity.
Clearly, the face of falling global consumer market environment, the large size of the Internet has become a PC manufacturer guarantee size, demand growth in important weapon. Acer chairman JT Wang says that the Chinese market this year, Acer laptop set up a one million sales target, the Internet will account for 50% of this. Of course, not all vendors are on the Internet have great interest in this upgrade, HP Mobile Information Products Information Products Group, told reporters, general manager of the Common People: "the Internet will certainly be the market's small size traditional notebook market, the formation of shocks, which direct impact on their profits. "Therefore, HP in this market, only tasted the Internet, and also a small number of flagship product design, technology and other selling points to Personalized serves decent price, guaranteed profit margins. Dell chairman Michael Dell, is frankly, Acer to buy online sales this just to ignore what the profit is not a good thing.
Downstream in the current Intel and PC manufacturers the game between the Internet among the profits and sales generated by the imbalance is the main reason for the differences. In the context of the financial crisis, whether Intel or PC giants, need to boost sales, maintain market weapon, and therefore low cost access to the Internet known for the importance of this is unusual. For this reason, Michael Dell on one side chatter online this profit is too low, also announced this year will launch more models of the Internet in this program.
To snatch away the thin and light notebook site
Internet development in the direction of the great differences occur when the function of a more complete piece of thin and light notebook is controversial fight for the market.
Intel came up with new weapons --- Ultra Low Voltage processor. Recently, Intel has just announced two new ultra-low voltage Core 2 Duo processor, and the old models of 5 products a price reduction treatment. This time for the practice of Intel, PC makers Daoshi positive response. Early in March, MSI has released ultra-low voltage processor with Intel 13-inch notebook, and declared that the price will be 7,000 yuan. The Acer netbook release 11.6 inches, it also announced a new Timeline series notebook, also use Intel's ultra low voltage processor, 13-inch screen, the price is expected to be 7,000 yuan.
And the Internet the same ultra-low voltage processors, Intel also has a small size of traditional notebook, the characteristics of long standby time. It is reported that such products will generally stand up to 8 hours, and weight control level of 1.5 kg. "As a result, these products portability can and Internet the direct competition, but still the most important thing is the price, the current manufacturer claims 7,000 below the price though still a little high, if the participating companies increased, then there may be down to 5000-6000 per interval. The price and the same size of the Internet this will not be too expensive in comparison. "Acer marketing analysis, a person said," Since the board can be used with Intel's latest chip set, These products will be integrated cost-effective access to the Internet than with the size of this, especially in high-definition broadcast this. "
Clearly, PC makers sold only want, but also unwilling to give up profits, the size of the Internet with Intel for the same time the dispute left the door open. According to MSI to introduce in the future should be thin and light notebook priced at 5,999 yuan on the draw clear dividing line, the above is the traditional use of ultra-low voltage processors, the market and maintain strong performance thin and light; The following is the line of the , cheap is the main theme.
Intel's competitors have not been idle, the old foes of the thin and light notebook AMD to pick up this weapon attack to Intel. Because the Internet is not appropriate in this platform, product launch, AMD will focus more attention on the use of ultra-low voltage processor, thin and light notebooks on the tradition. Earlier this month, AMD introduced the first joint HP platform with Yukon notebook products, which is dedicated this year, AMD market for thin and light notebook processor + chipset combination punches. However, from the first HP product point of view, in the heat and the body weight and other details, AMD needs to be improved.
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Acer gamble online the coveted top spot in PC
Recently, Acer chairman JT Wang said Beijing appeared to disclose a "ambitious" goal: the future of Acer netbook market will work to achieve 35% -40% growth target for the competitors far behind. At the same time, Acer will also adhere to multi-brand strategy at the same time attack and seize laptops mainstream PC market opportunity, the full impact of the global PC leader in the world.
In 2008, Acer's performance particularly rosy, its full-year shipments grew 53%, far more than HP and Dell's 13% and 11%, seems to see the economic crisis. In the inventory of the achievements, the JT Wang said, first, because of its acquisition of Gate-way and PackardBell, successfully opened the European market; The other is the success of the first to launch a netbook, greatly enhanced in the global notebook market share. Data show that Acer's sales in 2008 of 500 million online, accounting for 43% share of the world, retaining its position as the first.
The situation in the face of the current financial crisis, Wang said, this year the overall global PC sales should not be growing, but will still maintain a rapid growth of laptop has become the mainstream PC market. So, Acer will be a strategic tilt to the laptop, the second quarter of this year, Acer will reduce the production of desktop machines, the more capacity on the notebook and Internet books.
Said JT Wang, Acer's goal is the Internet this year, sales of 10 million -1,200 million, and notebook business to further increase the global share of 2% -3%. Industry said that if the target to reach, Dell, Acer will become the second beyond.
For the Chinese market, Wang made the top three this year to enter the notebook market, the requirements of about 100 million sales target; the Internet will play an important role in the same is expected to account for half of the share. JT Wang said that in China, Acer will also speed up and co-operators, in the third quarter of this built-in 3G capabilities of the Internet.