Many facts show that: a great site lies not only in its content or ideas; a good article, first of all is the title attractive, it guides the reader to continue reading the story. A good ad is a visual and an ad for readers to remember the product or company names.
Similarly, a successful web site, and some elements. A good website is an effective marketing tool to attract more attention from users. Like a good article or advertisement, he must first arouse the reader's interest, and then guide them to make some kind of behavior. Therefore, can not ignore the importance of website main page, otherwise, the site became a big fire sale items in the auction, so that visitors will quickly lose interest. This website, it is possible to win the high click rates, but can not create expected response, let alone users fascinated, to the next level of pages of.
Consumers every day by all kinds of information and market data horrendous bombardment, in order to arouse their attention is very difficult, the competition is brutal. An ability to attract consumer attention and impressed by the website, not only allow them to visit the site and buy the products of deep thought, but also find ways to keep them landing, so that they indulge in this website, and also recommend this site to others .
The following is the main page of your site design to be followed when a few basic principles:
Focused
As the saying goes: you can not meet all the aspirations of all people. However, you should have an accurate market positioning: to meet the needs of a specific group. Stronger than filled the net.
In other words, you're going to understand consumers and viewers know what the motive to promote their consumption. There is no doubt, for you were a lot of effort, but you also have to address, such as laser-like focus on your target audience, this way, your site deeply branded into their minds up.
When your site refining market information, and for a particular customer group, then the user clicks on the main page when you received your half. Then, the remaining 50% depends on your content (such as text content, services, and sales focus, etc.). Because people do not have time to explore the entire site, to find what they need, but could not be said to look for or use the search engine to find all over the Internet, so proper positioning is very important.
Must have clear objectives
An effective site from a sensible business plan, it must have a clear purpose, that it would eventually lead to what kind of market behavior and business results. If your website is not want to sell a product, or to win a consumer, or more check data, then it can do? In short, you want people who visit your site do?
Asked the following questions: whether the purpose of your site is to create potential sales opportunities? Is a hot commodity in the sales? You are trying very hard to persuade viewers to change the brand to buy? You want them to ask for more information call ? Do you want to participate in the membership program?
People are afraid of what the theme is confused. If you try to let your visitors do too many things, especially in the home, they might simply do nothing. However, if you want to give him a lot of choice, should focus on a certain point, then, to their different requirements for Zaochu two or more pages, and then guide them in the appropriate place to connect. Basically, you want to refine your market information. Best to select a major theme, for other related information around it started.
To clear
When we browse a book, the cover is often the first thing that catches our attention. As the saying goes, "Do not judge a book by the cover of the good or bad" is an equally simple truth, because we own have a natural tendency to do that.
Hence, the site's main page is like "the book's cover." It should lead the reader deeper into the site, but not to their place to take immediate action (unless your entire site is only one page). In the main page of the statement to a brief presentation and targeted, so that readers can clearly understand what you're talking. Use bold and able to seize the title and subtitle readers psychology prominent theme and your main business website.
In fact, the list down all your client will receive the benefits, the emphasis should be placed to convey a message, that is why the viewer needs to look down. There is a good technique is to use your benefits listed in the form of banners displayed (for example, can be vice wrote: "visit this site, you can get ..." "On this site you will find ... "or" You have to login to reasons ... ")
The return of vice-like form with a list of articles down to the reader not only a visual reminder, but also more effective because it simple, concise, and the accumulation of a series of words can produce in a very great effect. Remember, the benefits of consumers is that you, not just products. Therefore, you should focus on the home page to view your website the benefits of, and not just the characteristics of your site. It must give surfers an adequate to enable it to continue to explore the reasons for the site.
However, this still need to emphasize primary and secondary, first proposed the existing gaps (problems and solutions, the gap between). Then show your site can provide what kind of programs, specific measures to gradually guide them through in-depth website, telling visitors how to fill the gap. In other words, home to the problems identified and the exact description of how you will address this issue.
Should be simple
Your website should download fast. If your site was impressed to give too much background to include, JAVA program, architecture diagram, plug-ins and dazzling but also take a long time to download the image, then your site is facing a crisis. A telemarketing company's research showed that: most people are waiting for or to be received will be considered after 30 seconds, hang up. If they have to wait more than 30 seconds to completely download your web pages, browse the people will leave. If they have to wait, they will give up.
It is often said that our society has entered the "information revolution." Say its better to call it as we are going through "access information" revolution. This can instantly search for information capacity and it is the basis for development of the Internet.
In addition to download time, you have to attract viewers attention to note the time is short. So, you have to filter the information you really want. Do not download the information overload, or worried that they missed the central idea of your. Even if your site is entertaining, they are not involved, you are still not profitable.
To professional
The first impression visitors to those sites is important, and some people were a great influence of the home page. In fact, sales are starting from here. Color composition, the combination of information, you can quickly download the attractive graphics, the most important is the correct market positioning, is a professional, respected people to repeat and be an important factor in the site.
In fact, the site's home page information is the most important of all elements. Remember, do not let careless errors affect your page, be sure to cross-check - let others help check - to see if there are words and grammatical errors. Do you want to convey: you are a serious, professional, trustworthy, fun, helpful, resource-rich or technologically advanced Web site? Your message tone should attract your target market and help here in the mind there is a clear framework.
Summary
Not the home page needs to follow these principles. In fact, the proposal would be beneficial to the entire site. However, if you are able to follow the recommendations and all the important information are displayed on the home page, and then convince them to take action, you will be a winner.