April 26 is the "World Intellectual Property Day." Coincidentally, on this day, the famous music producer Chen Tong with a paper petition to the Court of Haidian, China's biggest interactive entertainment portal website - "Cat Fight" website without permission stolen his creation of "evil" theme song, "Odyssey" to prosecute.
This is another case of copyright WEB2.0 site!
"Cat Fight" website is currently known WEB2.0 site visits each day and updates are very large. Although the site has a disclaimer where relevant, and user-related requirements, but in the current technological environment, the flood of information could not have been reviewed one by one. And if strictly examined, will have a negative impact on traffic. So also the fundamental "drift", the basic means to manage some sexual content, but copyright issues are relatively neglected.
"Cat Fight" The problem is a common problem with all current WEB2.0 site! In fact, if a copyright owner a little attention to this and it may be faced with endless lawsuits.
As is now widely favored WEB2.0, its core strength is provided by the user content, thereby reducing the production costs of site operations side as well as content adaptation. However, existing domestic environment, the majority of users of intellectual property concepts and practices certainly can not meet the copyright requirements.
Along with the growing emphasis on copyright issues, the site without attention, is bound to encounter more and more such trouble. Therefore, in the face of copyrights, WEB2.0 website how to do?
First is to recognize the situation, the full attention of copyright issues. Recent national authorities on intellectual property issues related to measures to fully show our country's resolve to promote intellectual property protection. Therefore, the general WEB2.0 website, if able to seize such opportunities, and effectively improve the capacity and level of intellectual property protection, it can benefit the maximum extent. Are often not enough attention WEB2.0 site copyright. For one-sided pursuit of visits, click-through rate, generally not to pay attention to the legality of the content users upload. In fact, for these sites, the need to establish a copyright awareness and step up publicity so that more users to consciously abide by relevant regulations.
The second is based on the actual situation, take appropriate measures as soon as possible. Present to a few, WEB2.0 site's content is nothing more than two sources. One is reproduced by the user came from other places, the other is created by the user uploaded to the site.
For the first case, the site requires users to be reproduced with reference to the source and author, is reproduced in strict accordance with the requirements of the network to do. If some users can not do as required, the site must be under the cruel treatment, such as closing the user's function in a period of time, until the delete user accounts. Because of copyright laws as the network has improved steadily after the network is reproduced here are certainly other people will constitute infringement. So-called "law is not responsible for the masses", or the site may suffer in the end.
For the second case, the site must be to find the appropriate model, a virtuous circle. Any creative users need to spend some time and effort. If you put the site was another browser. In this way, the website for it to help create a certain value. Therefore, the site should establish relevant mechanisms, the user reward, and even in-kind incentive approach. This is, from the current blog trend can be seen, if not quite the incentive for users to implement, then the follow-up development will be affected, as many of the early blog writers disappeared a few years on the Internet. After all, a lack of originality WEB2.0 site can not be great progress in the next scene. Otherwise it will become a typical gateway, rather than WEB2.0, like the current blog network. Despite the short period of time, the website will increase profits for the pressure, but in the long run, only so that it can fundamentally solve the copyright issues.
Copyright issues, for WEB2.0 is an opportunity and a challenge. If you can not accept the challenge, and homeopathic and on, then face copyright issues, WEB2.0 is likely to lose the greater, and therefore die!