Speaking of China, Chen Bo, vice president of search for the United States and China is far from the large gap between the Internet can be a few years, "China's Internet environment, bad, chaotic competition in the market to be added, who returned from abroad is difficult to adapt." President Chen's comments, "Some time ago, 8848 to modify our shopping search results for malicious means, but also how to continue the healthy development of this market?"
In fact 8848 was the media that gradually forgotten the incident of malicious competition is just tip of the iceberg, counting up, the Chinese Internet from the war of words, a malicious sense of competition to have no copyright, and even jokes among colleagues something should be in accordance with the Internet, instead, The implication that can be considered as the Internet did not rule.
Vicious competition for China's Internet, Bo's own opinion: "In China's Internet regulators and competitors, not conscious of the adverse environment, the reason why so many appear unfair competition, from the perspective of game theory to understand. "In fact, game theory, Yi-from chess, poker and war with the competition, confrontation and decision-making nature of the problem in terms borrowed, sounded a bit mysterious, in fact it has important practical significance.
Bo cited a classic game theory in case of "prisoners dilemma" to describe the current Internet market, and the consequences of the current situation.
Cases like this. Two partners in committing criminal suspects were apprehended by the police. Police suspect that they committed crimes, but police did not grasp the hands of hard evidence that they committed the crime. Thus, the two suspects identified facts of the crime and the corresponding punishment depends entirely on the confession of their own. Assume that the police against two suspects detained segregation, isolation trials, each of the suspect can not observe each other's choices. Meanwhile, the police clearly inform the two suspects were, what kinds of consequences they face.
Table 1 can be expressed specifically. The table also known as the "proceeds benefit matrix or matrices." As can be seen from Table 1, each suspect had two alternative strategies: to confess or not confess. Moreover, each suspect select the optimal strategy does not rely on its partner's strategy choice.
Prisoner B does not confess confession
A prisoner
Confession -8, -8-1, -10
Not confess -10, -1-2, -2
Table 1 (numbers represent the level of penalties)
As shown, if both prisoners confess, they may be subject to the same punishment is 8; the two are not confessed, the police may be due to insufficient evidence, not by conviction, the two will be relatively light punishments such as detention , the right to use the "2" means. A confession assumption, B does not confess, then the punishment intensity will be 1 and 10; Similarly, A does not confess, B does not confess, then the opposite result. In other words, A and B are closely related. Meanwhile, the attitude of the two will indirectly affect the social order.
We will factor in this case one correspondence with the Internet. The following two charts to the search and 8848 for example, about whether the punishment mechanism in the case, the two sides benefit the situation.
Found to comply with the market mechanism in non-compliance with the market mechanism
Compliance with the market mechanism (1,1) (2,1)
Non-compliance with market mechanisms (1,2) (2,2)
Table 2: Status is not punishment mechanism
8848 in the search mechanism does not violate violation mechanism
Subject mechanism (1,1) (-3,1)
Violation of mechanism (1, -3) (-3, -3)
Table 3: There are penalties under the two sides benefit mechanism
Table 2, without penalty under the mechanism, it is the current status of the Internet, if the search, and 8848 all comply with the market mechanism the "Invisible hand", then you will fair competition and healthy development of the market will, we relied on their own efforts to obtain the corresponding profits; and once one of the parties in violation of the market mechanism, it will hurt the other party in the case of conditions for fair competition than higher profits. However, there is no punishment mechanism, coupled with market leverage, injured party will not continue to follow the rules, market tends to chaos, in the case of mutual benefit, only to suffer long-term users and the industry interests. This is like the prisoners refused to confess a crime that this will lead to a prisoner is released, will inevitably continue to harm the community. The economics called "Nash equilibrium." This is only the strong Nash equilibrium imposed certain rules of the game or both rational and restrained with his own circumstances can relief, that is, Table 3.
Table 3 sets the punishment mechanism to the Internet. Thanks to the punishment mechanism, we dare not easily violated because the consequences of violations to make their own punishment, profit will be reduced accordingly, so we all the constraints in the penalty mechanism of fair competition, is like police have ample evidence The culprits must confess, if not confessed, will be subject to more severe punishment.
Table 3 is an ideal state, but China's Internet market is still not clear "police" (management) and "evidence" (punishment based on), then such as 8848's action against other companies that no one can be based on any basis to punish, with predictable results, held in the rules, do things people may be those "criminals" Suo persecution led to their own interests Jian Shao, and "bandits" were to take the road of fortune .
"Now the Internet needs a standard, and requires a punishment mechanism, and go on like this, who would seriously do technology? Who will humbly on the market? Looking for university graduates to do a few small programs, low-cost, effective and fast . we do business, profitability is only one part, continue to be chaotic if so, how has the development of China's Internet? "talking about this, Bo is already out from the anger.
那么中国互联网到底该如何发展呢？
陈波又画出一个矩阵，就是将现有的状况矩阵与有惩罚机制的矩阵相加，得出了一个既有市场机制调节，又有惩罚机制约束的矩阵，如表4。
8848 中搜 遵守机制 不遵守机制
遵守机制 （2，2） （-1，2）
不遵守机制 （2，-1） （-1，-1）
表4：有市场机制调节和惩罚机制约束的情况
在这样的大环境下，受益人是谁呢？当然厂商可以在公平竞争的情况下获利，但我们往更深的层次想，厂商获利，为了在公平的竞争环境中谋求发展，必然会增强企业自身实力，通过正当手段争取更多的市场份额，这当中的“正当手段”一定是技术的进步，技术进步体现在网民使用的角度，那就是让网民能够更加便利的享受互联网生活。